Doing It Online : The Doable Online Marketing Podcast

#239 - How to reverse engineer your goals

Today, I want to get stuck into the topic of reverse engineering your goals and share with you the step-by-step process we use with our clients. This process will not only help you set effective goals but also create a plan to achieve them. 
Planning out your year can be an overwhelming task, especially when you're not sure where to begin. You may have heard people talk about starting at the end and working your way backwards, but how do you ensure your goals are realistic and attainable? That's where reverse engineering your goals comes in.
To begin, I recommend grabbing a spreadsheet or pen and paper along with a calculator. We'll be breaking down the process into five steps in this episode, so give it a listen, and get to work!
LINKS:
Website |  Instagram | Programs | YouTube

#238 - If launching feels hard right now : listen to this

We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen!
 
Let's face it, launching online programs in 2024 is rough. It just keeps getting harder, and there's no magic bullet on the horizon. If this sounds like you, constantly launching but with fizzling results, you're not alone.
So, what's the answer? We need a sustainable, manageable system to remove the launch cycle without sacrificing income. 
Forget the one-size-fits-all funnel. We teach our clients to build an ecosystem that consists of three parts: 
Social Sales System (aka InstaATM): This is your sales engine on autopilot, powered by the magic of ManyChat and a few automations..
Email Engine (aka M3 Funnel): This is your tireless salesperson, working 24/7 to turn leads into sales with a nurturing sequence.
Evergreen Launches: We're not ditching launches entirely, but we're making them evergreen.
This isn't a get-rich-quick scheme – it's about building a sustainable business. After a few months of implementing this ecosystem, you'll not only have a well-oiled sales engine, but you'll also have a system that pretty much runs on autopilot. This frees up your time and energy to focus on what truly matters – growing your business and serving your clients.
We've got a free tool to help you see the potential – a calculator that lets you plug in your numbers and project your monthly revenue with this system in place. Head over to hellofunnels.co/quit (as in "quit launching") to check it out.
 
LINKS:
 
Website |  Instagram | Programs | YouTube

#237 - 10 Qs to create a million dollar low ticket offer

We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen!
If you’ve been with me for a while now, you’ve certainly noticed that I’m a big fan of low-ticket offers.  Low Ticket Offers, when done correctly, can be an absolute game changer for your business They have the potential to not only boost sales but also enhance your marketing strategy, increase your revenue streams, and attract high-quality leads.
However, crafting a successful low-ticket offer requires careful consideration and strategic planning. Thats why I want to share with you 10 questions that will help you evaluate a low-ticket offer so you can be confident it’ll work for your business.
 
Does your offer grab your ideal client's attention with its uniqueness and relevance?
Is your offer easily understandable, showcasing its value and target audience?
Is your offer tailored to your ideal client while appealing to a broader audience?
Does your offer provide enough value to prompt purchases?
Will customers feel they've received exceptional value after consuming your offer?
Does your offer reflect your unique approach, creating interest in working with you further?
Does your offer leave customers wanting more without overwhelming them?
Is your offer easy to implement without overwhelming the customer?
Does your offer provide clients with immediate benefits, showcasing your expertise?
Does your offer smoothly lead to your higher-tier offerings, maximizing sales potential?
 
I’ll walk you through each of these questions, so you’ll be able to build irresistible low-ticket offers that don’t just drive sales, but also forge a lasting connection with your audience. Until next time, stay inspired and keep striving for success!
LINKS:
 
Website |  Instagram | Programs | YouTube

#236 - Want our 3 TOP Cash Campaigns of 2024 ?

Has launching been a bit of a drag lately? I totally get it – launching doesn’t feel as easy, rewarding or fun as it used to. 
Unfortunately, no matter how good our funnels are, live launches are crucial. But don’t worry, Ive got your back! 
Today I’m sharing my top three cash campaigns from 2024 which can make your launches easier, breezier, and far more profitable.
The 'Blink and You Miss It' Campaign
The Money Mail Campaign
The OG Waitlist Magic Campaign
What makes these campaigns extra exciting is how easily they can be reused. Built-in rinse-and-repeat models ensure that once they're set up, you can run them again with minimal effort. If that appeals to you, I’ve got some great news. 
Our Black Friday sale is fast approaching and in it you’ll be able to purchase all three of these campaigned bundled together. So head to my website my.hellofunnels.co/friday and hop on the waitlist to buy the whole suite at a huge 85% discount.
LINKS:
 
Black Friday Bundle
 
Website |  Instagram | Programs | YouTube

#235 - The 6 emails you always need to send to make more sales

We all know the drill—life gets busy, and somehow, email marketing slips further down the priority list.
 
We could just send out any old thing into the ether and hope for the best, but that’s not going to cut it. We need to nurture and engage our list deliberately and strategically. The problem is, most people who aren’t marketing experts just don’t have the time to work it out.
 
Well, what if I told you that with a little help from chat GPT and just 60 minutes a month, you can completely transform how your subscribers feel? They'll feel nurtured, loved and ready to buy whenever you launch.
 
Today, I’m going to walk you through a simple 6 email cash campaign that ensures every email you send is working towards one crucial goal—getting your subscribers excited and ready to purchase. 
 
This email sequence is designed to keep your list warm and engaged, no matter if you’re rinsing and repeating smaller promotions or into the drama of intense quarterly launches. And the best part? It’s actually going to save you time! 
 
Now, I also have an offer that’s going to really help kickstart things for you. This Black Friday, we’re bundling up our three best converting cash campaigns of 2024 – each with trainings, prompts, templates and anything else you might need. The very first person to purchase will get their purchase refunded in full, plus six months of our eCourse Empire membership completely free. 
 
So what are you waiting for? Head to my.hellofunnels.co/friday and don’t let this incredible 85%-off deal slide by!
LINKS:
 
Black Friday Bundle
Website |  Instagram | Programs | YouTube

#234 - Try this last minute Black Friday campaign

Have you checked the calendar? Yep - it’s almost Black Friday again! If you’re anything like I was in my early years of business, you’ve probably not yet sorted out a campaign for this crazy time of year. 
 
But don’t worry, I’ve got your back. I’m going to help you decide if Black Friday is going to be worth your effort and, if so, how to execute a standout campaign quickly.
 
Black Friday is loud and competitive, and  people go into bargain hunter mode.  They’re like sharks seeking out blood and there is no way that adding one little PDF that you've pulled out of somewhere to your $10,000 offer is going to cut it. You’ve got to go all in.  
 
BUT - a huge discount or bombastic offer might not actually make sense for your brand or be beneficial to you. My first recommendation is that you do some back-of-napkin calculations to evaluate how many sales you might get from a cheaper-than-normal offer. And is that number worth the effort for you? 
 
If not, then it’s probably best you focus on what is no doubt an already jam-packed calendar leading into next year. However, if you’ve crunched the numbers and decide it’s worth it, let’s talk strategy to make this Black Friday a fun and profitable one! 
LINKS:
 
Waitlist Magic Cash Campaign
Discount code: WMAGIC50
Website |  Instagram | Programs | YouTube

#233 - The BIG mistakes stopping you hitting your goals

Scaling a business to 7 figures is no easy feat. I’ve struggled to get there in previous businesses that I owned, and I made a lot of mistakes along the way. It was through these mistakes that I was able to scale my own business to 7 figures, and I want to help you get there too.
Today, I’m looking at the traps and common mistakes we make when trying to scale our businesses to 7 figures and beyond. We’ve all been there—caught in a cycle or two without making much progress and no idea why the things that used to work, have stopped producing results.
In my previous podcast episode, we were all about the do's of scaling your business to seven figures – the must-haves, the essentials. But today, I want to spend some time in the don'ts. The common pitfalls that can slow you down or even hold you back altogether.
We're talking about those things you might not even realise are holding you back, the habits and strategies that might seem like a good idea at the time but can actually be sabotaging your growth. 
LINKS:
Website |  Instagram | Programs | YouTube

#232 - 7 Steps To Creating a 7-Figure Course

I’ve made my fair share of mistakes in business.
 
I’m currently calling Hello Funnels ‘Business 3.2’, because for a long time, while I could get businesses quite quickly to the mid-6 figure mark, they would frustratingly stay stuck there for years. 
 
So I’d drop the business and start again - unfortunately, always ending up at that same point. I was forever asking myself, “What is happening? Why am I not moving?” 
 
Finally, I began to figure it out. I came to some strategies that finally started to move the needle and got me closer to creating the 7-figure course I was dreaming of. 
 
Today, I’m going to share those 7 steps with you - so grab a pen and your notepad, because you're going to want to jot down a few notes!
 
We’ll explore: 
 
Knowing your dream client inside out
Offering quality over quantity
Assembling your team
Doing the live reps
Systemising your processes
Knowing how to drive leads
Make marketing pay for itself 
 
With these steps in mind, you’re well on your way to creating an online course that could reach 7 figures. 
 
These might seem daunting at first, but trust me, they’re critical to your long-term success. Put these steps into action and you’ll be scaling new heights in no time!
 
LINKS:
Website |  Instagram | Programs | YouTube

#231 - 3 easy ideas to smash your end of year sales goal

Have you hit all of your business goals this year? If there are some things you’re still hoping to achieve before the year’s end, I’ve got some high-converting ideas you can implement to see a bump in sales and end the year with a bang.  
 
In this episode, I share four simple strategies that are fast to implement, yet super effective:
 
Refresh and relaunch one of your online programs. You can re-record a couple of lessons, or perhaps update the workbook fonts or colours for an updated look. This will give you a chance to sneak in one more little promotion for the year. 
 
Create a VIP experience for existing clients. Whether it’s a live workshop or a planning session, you can show your appreciation to your valuable customers and provide added value during the busy holiday season. 
 
Hold an end-of-year or new-year workshop. Consider hosting a live workshop to help your audience either wrap up the year on a high note or kickstart the new one with some energy. 
 
Set up a funnel. This one is a game-changer that I believe every business owner should implement. So why should you set up a funnel? Funnels work tirelessly for you, like a little machine running in the background of your business. They effectively convert leads into customers, bringing in sales while you focus on other tasks in your business. 
 
So, there you have it - four high-converting ideas to help boost your end-of-year sales and set the stage for an amazing 2025. Remember, you don't need to tackle all of them at once. Pick one or two that resonate with you, and take action. Your goals are absolutely within reach, and these strategies are here to help you achieve them. 
 
LINKS:
Website |  Instagram | Programs | YouTube
 

#230 - How She Did It: How Summer hit reliable $10k months with a low ticket offer and no list

Funnels don’t work. I don’t have time to try and create one. 
 
Maybe if the launch actually works this time, I’ll get around to doing it. 
 
Does this sound like you? If you’ve been telling yourself this story for a while, like many of us business owners out there, it might be time to see it for what it really is—just a story!
 
For most people running their own businesses, there’s just not a lot of time to crack the code on creating that reliable, passive income. 
 
The good news is, creating your funnels and ecosystems doesn’t have to take that long. You just need to understand how to do it right. 
 
While I usually love walking you through the tactics and the step-by-steps on successfully scaling your offer, today I’m doing something different. 
 
I have some real life examples for you of people  just like you  who've been able to successfully set up, automate and scale their own online sales and marketing ecosystems - hitting those $10k months and more!
 
From hearing these stories, I know you're going to start to realise  just how possible it is for you too. 
 
For those ready to dive in, I’m hosting a free, live masterclass where I will walk you through everything you need to know about creating these robust systems. Find out how you can save your seat for free via the link below.
 
Trust me, you won't want to miss out on learning how to work smarter, not harder with your funnel strategy!
 
LINKS:
 
How To Make Sales Everyday Masterclass
Website |  Instagram | Programs | YouTube