Doing It Online : The Doable Online Marketing Podcast

#254 - Dealing with Trolls: Protect Your Brand and Win Online

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m diving into the wild world of dealing with online trolls.
After years of facing random comments (and yes, some downright weird foot fetish moments), I’ve figured out how to handle these trolls and keep my ads thriving.
I’ll share my practical tips, like blocking and deleting, plus a fun mental trick to turn troll attacks into a personal challenge.
Trust me, it’s a total mindset shift! I’ll also reveal how I protect my brand and boost engagement, with strategies you can start using today.
Let’s jump in and master the art of troll-proofing your online presence!
00:00 Introduction: Dealing with Online Negativity
01:41 Impact of Trolls on Ads
02:16 Personal Experiences with Trolls
04:46 Practical Steps to Handle Trolls
06:37 Adjusting Content Strategy
09:18 Mental Impact of Online Bullying
11:47 Gamifying Troll Responses
12:40 Personal Strategy: Writing Burns

#253 - 2025 Funnel Hacks: Fix These 4 Conversion Killers Now

Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m diving into the four big mistakes killing your funnel conversions in 2025.
After years of testing (and yes, some epic fails), I’ve uncovered what’s been stalling funnels and how to turn things around with proven strategies.
I’ll guide you through these conversion killers—like countdown timers and missing deadlines—and reveal how I fixed them with split testing and smart tweaks.
Trust me, it’s a total game-changer! I’ll also share my new 3-day funnel-building event where you’ll get templates and AI tools to skyrocket your sales.🎟️ Grab the last tickets here! 
Let’s jump in and transform your offers into automated-conversion machines together!
00:00 Welcome to Hello Funnels
01:45 Conversion Killer #1: Countdown 
02:44 Testing the Countdown Timer Hypothesis
06:21 Conversion Killer #2: Improper Tracking
07:28  Investing in Proper Tracking Tools
08:41 Conversion Killer #3: Delayed Offers
10:46 The Importance of Immediate Offers
12:33 Conversion Killer #4: No Deadlines
14:10 Testing the No Deadline Strategy
15:18 Recap of Conversion Killers
16:15 Join Our Live Funnel Building Event🎟️ Ready to automate your way to consistent sales? Join the Automate It Challenge and let's build your Content Engine funnel together. I can't wait to see your results!

#252 - How I Made a Funnel in One Afternoon With AI!

Hey everyone! I’m Kate from Hello Funnels, and on this episode of the Doing It Online podcast, I’m excited to share my 5X converting content engine funnel built in an afternoon with AI.  It’s been a wild ride solving traffic and trust issues, and this funnel grows my list by thousands while driving low-ticket sales.  Trust me, it’s a game-changer! Join my Automate It Challenge to build your own with templates and tools (👉 Sign up here: https://hellofunnels.co/automate ).  I’ve tested this for six months, and the results keep getting better with minimal effort.  Let’s dive in and turn your content into a profit-pumping machine today!🎟️ Ready to automate your way to consistent sales? Join the Automate It Challenge and let's build your Content Engine funnel together. I can't wait to see your results!
00:00 Welcome to the Doing It Online Podcast
00:56 Why I Created a New Funnel
05:55 The Funnel Solution
06:42 Testing and Iterating the Funnel
07:38 Introducing the Content Engine Funnel
11:12 Growing Your Email List and Social Media
12:47 Making Sales on Autopilot
14:45 Reinvesting Funnel Sales into Growth
16:51 Solving Key Problems with the Funnel
18:53 Join the Automate It Challenge
 

#251 - I'm baaack!: Why I Took My First Podcast Break in 250 Episodes

I basically ghosted you for 12 weeks. After 250+ episodes without missing a beat, I vanished.
No tropical vacations, no emergencies—just me trying to do two people's jobs while biting off way more than I could chew with some massive projects.
In this honest episode, I'm spilling what really happened, why I've never taken a break before, and what I learned about hitting pause when you need to.
 
What I Cover:
🎯 The real story behind my 12-week disappearing act
🎯 Why I was terrified to take my first break in 250+ episodes
🎯 Smart ways to take content breaks (that I didn't do this time)
🎯 What I should have done differently
🎯 Why sometimes the best thing for your business is hitting pause
 
What's Next:
I'm back, refreshed, and have some seriously cool stuff planned. Keep your eyes peeled for a big announcement about that secret project I've been working on!
 
Connect with me: 📱 Instagram: @hellofunnels
🎯 Ready to build your funnel? Check out eCourse Empire
 

#250 - How I cracked the low-ticket code

The Secret to Profitable Low Ticket Offers (Without Losing Your Sanity)
Hey there!  I'm Kate from Hello Funnels,in this episode of Doing Your Online Business podcast I'm here to spill the tea on low ticket offers.
 
After five years of trial and error (and let's be real, a lot of frustration), I finally cracked the code on making these offers work and scaling them profitably.
 
I'll walk you through common mistakes we all make and share the game-changing solution: an upside-down funnel.
 
Trust me, it's a game-changer! Plus, I'll give you a sneak peek into my Daily Sales System plus I share how you can get access to all the templates and tools you'll need to get started.
 
Let's dive in and make those low ticket offers work like a charm!
00:00 Introduction: The Struggle with Low Ticket Offers
01:05 The Rise of Low Ticket Offers
02:23 My Initial Success and Challenges
05:24 Common Mistakes with Low Ticket Offers
09:59 The Game-Changing Solution: The Upside-Down Funnel
13:47 Implementing the Daily Sales System
14:53 Let's do it together!

#249 - How to make your first 5 sales

This is it.
This is the year you are finally going to launch your digital product or online course, into the world.
But if you never sold anything before…, how do you sell it?
Fear not! Today I’m sharing my simple step-by-step plan for how you can achieve your first five online sales.
 Step 1: Begin with a simple, low stakes offer that's so appealing it practically sells itself. The goal here is to create something that clearly solves a problem for your audience without the pressure of a high price tag.  
Step 2: Forget fancy sales pages for now; a Google Doc will do just fine. It’s simple, clear, and gets the job done. 
Step 3: Don’t be shy to ask for support from your friends, family, and colleagues. You’d be surprised how eager people can be to help someone they know.  
Step 4: Be open about your excitement and communicate the value your offer provides! 
Step 5: Don’t lose heart if you don’t hit your target sales immediately. Many sales often happen towards the end of a promotional period, so it’s critical to keep putting your offer out there.
If you’d like to dive even deeper, with comprehensive templates and detailed plans, I offer a mini course called the "14 Days to Sales Challenge." It's packed with resources to guide you through this process effectively.
And remember to reach out with your success stories, I’d love to celebrate with you!
 
LINKS:
 
Website |  Instagram | Programs | YouTube

#248 - This is why your offer isn't selling (and how to fix it)

There are only ever two reasons why your courses aren't selling.
Number one, you are simply not getting enough eyeballs on your offers in an affordable way.
And number two, your offer is not a hell's yes, which means it sells with ease and with profit, no matter really what you're doing with it.
If you think your problem might be number two, I’ve got good news! Today I’m breaking down what’s causing this stagnation, and how you can fix it!
When I say "hell's yes," I mean an offer that sells with ease and profit. It's the kind of product or service that people don't just purchase at the beginning and end of a promotion but all throughout. Imagine the rush of seeing consistent sales rolling in. That's the dream!
To achieve this goal, all you need to do is make sure your offer checks these three boxes: 
It Must Feel Great for You
It Must Feel Great for Your Clients
It Must Make Sense for Your Business
It's not enough to just get one or two of these pillars right, you need to find a balance between all three or issues will come up. For instance, if your offer feels great for you and your business but not your clients, sales will suffer. 
Get it right, though, and the transformation is incredible. Just look at the client of mine who improved her sales from a few a month to dozens a week!
Imagine the difference it could make in your business. 
LINKS:
Website |  Instagram | Programs | YouTube

#247 - How to get your first 500 subscribers - Step by step action plan

Trying to sell anything online when you don’t have an audience is like shouting into the void.
The only way to make that work is if you’ve got a massive budget to throw around, and honestly, who does?!
But don’t despair!
Today I want to share with you an easy, three-step plan to get your first 500 email subscribers, so you can start making waves - all without spending a cent!
Your first task today is creating an irresistible lead magnet that stands out. You might also call it an 'opt-in bribe' because, let’s be honest, we’re basically ‘bribing’ people to join our email list, and here’s the key: Make it juicy! Something so valuable people can't help but sign up.
Then it’s time to use my 'Beg, Borrow, Pay' framework.
Step 1 - Beg: Reach out personally to friends, family, and colleagues who might be interested in what you're doing and ask them to share it. This step can feel uncomfortable but if you ask sincerely and make the process easy, people are often more than willing to help!
Step 2 - Borrow: Once you’ve got some traction, it’s time to commit to a routine of sharing your lead magnet three times a day across various platforms - Facebook groups, LinkedIn groups, Reddit threads, anywhere your ideal customer might be hanging out.  
Phase 3 - Pay: Re-invest a portion of your initial revenue back into your strategy. Consider running Facebook ads for your freebie, allowing your list to grow more rapidly and begin paying for itself. 
So, there you have it, my three-step framework for skyrocketing your subscriber count to 500+ quickly and without breaking the bank.
I’d love to hear how it works for you, so please reach out on Instagram @HelloFunnels if you give it a try.
Until next time, happy list building!
LINKS:
Website |  Instagram | Programs | YouTube
 

#246 - How I made $5k a week from my dead instagram account

Have you ever felt trapped in Instagram jail? Like the algorithm is out to get you? Or like social media is just a big waste of time? 
I’ve been there, and I know how frustrating it can be when no matter what you try, or how hard you work, you can’t get your follower count to grow. Then came last year, when I decided to give it one last try, and I posted something completely different. 
Suddenly, my engagement shot up to the heavens, and we kept riding that wave ever since.So let’s talk about the three big changes that made a difference:
Changing My Mindset
Updating My Offers
Building Simple Funnels
To keep this momentum going I then revamped the type of content I was posting. I researched and experimented to find three types of post that really resonated with the audience I wanted to attract. 
Possibility Posts
Behind the Scenes
Problem Solving
The ultimate trick here was to fill my posts with intrigue that invited people to engage and delve deepr. This means leaving some things out, so they’d need to click a link, or download my content to satisfy their curiosity. 
If you’re feeling trapped with a static social media account, I hope this post has given you some guidance and inspiration on how you can transform it into a thriving venture. 
LINKS:
 
Website |  Instagram | Programs | YouTube

#245 - How I grew my list from 0 to 20K in the first year for free

You probably wouldn't believe me if I told you that I went from zero to twenty thousand plus email subscribers in my very first year of business without spending a cent on ads.  
But it's true, and today I want to share the steps I took to make the impossible a reality so you can apply them in your own business. 
 
Step One:  Believe it or not, my initial email subscribers came from my personal contacts. I told them exactly what I was doing and gave them an easy way to opt out. From there, I asked if they would be willing to share my content with five friends, my list quickly swelled to around 200 subscribers. So don’t underestimate the power of your existing network!
 
Step Two:  As a journalist, I’d had many brands reach out to me for help expanding their reach, and it worked wonders! So I started writing content for other people so I could tap into their audience. Blogging isn’t as much of a thing these day, but podcasts are a great modern-day equivalent for getting infront of more people who will appreciate your work. 
 
Step Three: My biggest breakthrough came with my first joint venture - when I was approached to participate in a massive online giveaway. We pooled resources to create an enticing prize and everyone promoted it to their respective lists. Harnessing the power of combined audiences, I was able to grow my subscriber list by more than 10,000 in one fell swoop. 
 
With these three steps, and not a single dollar spent on ads, I was able to amass over 20,000 subscribers in my first year. So if you’re beginning your journey, don’t fall for the belief that you have to pay to be successful. You can build your audience from scratch, all it takes is hard work, dedication and collaboration! 
Remember to head over to our Instagram, @HelloFunnels, and send me a DM with "20K" for your free guide. 
LINKS:
Website |  Instagram | Programs | YouTube