Doing It Online : The Doable Online Marketing Podcast

#244 - What to do every day, week + month to scale in 2025

Imagine waking up every day, knowing exactly what you need to do to propel your business forward. 
It might sound too good to be true, but it’s totally achievable and today I’m breaking down the simple steps you can take to make it happen. 
But before you can get started with planning, you need a reliable and consistent way to sell your offers. I spoke about this in a recent episode, but to put it simply: you need to be able to predict your conversion rate with a high degree of accuracy. 
For example, if you can confidently say that putting 100 people through your sales process yields 10 sales, you’re already in a good place. Your next step? Simply find ways to increase that number of prospects. There are lots of ways to do that, but the right approach is usually a mix of paid ads, social media, and borrowed audiences. 
Once you've identified how you’re going to build your audience, it's time to break your plan down into manageable, scheduled tasks. I set aside 40 minutes each morning for daily tasks,about two hours each Friday for weekly tasks, and two days each month for the bigger planning work. 
Once these tasks are outlined, they’re easily manageable and allow you to focus on scaling your business without feeling torn between commitments. 
If you found this episode helpful, please share with a friend or give us a thumbs-up or review—every bit helps us reach more entrepreneurs like you.
LINKS:
 
Download our FREE 2025 Marketing Planner: hellofunnels.co/2025
Website |  Instagram | Programs | YouTube

#243 - How to make sure your sales are RELIABLE in 2025

Running a business can sometimes feel like constantly flinging spaghetti at the wall to see what sticks. It’s exhausting and, frankly, not sustainable. 
 
Rather than constant guesswork and trying to play catch up, wouldn't you rather wake up every morning with a plan you trust? Knowing with confidence what your revenue will look like, and having a clear map to reach your goals, can turn your business into a well-oiled machine.
 
A huge part of this is being able to make reliable sales you can count on. So, let’s dive in and find out how you can make sure your sales are reliable and steady in 2025. We’ll explore: 
 
Redefining Reliability
Two Pillars of Reliable Sales
Embracing Market Research
Optimisation and Continuous Learning
Commitment to the Process
Expanding Your Reach
 
These steps towards sales reliability for 2025 might not be wildly glamorous, but they’re a game-changer. With stability, your business breaks free from the relentless cycle of scrambling and stress. Instead, you step into a space where strategic planning and confidence reign supreme. 
LINKS:
Website |  Instagram | Programs | YouTube

#242 - Our launch flopped: Here's why I am delighted!

Have you ever found yourself excited that something completely tanked? 
 
Sounds counterintuitive no doubt. But that's exactly where I found myself after our recent live launch flop. Yes, you read that right—I am delighted our launch failed! You might be wondering if I've lost my mind. But stick with me, and I'll share why this "failure" was one of the best things that happened in my business this year.
 
I'm beyond grateful for this "failed" launch because it brought clarity, wisdom, and an affirmed focus on the future. If you're in the same boat, take heart. Embrace the lessons and use them to craft the success story that suits your business best.
LINKS:
47 Page Marketing Planner
Website |  Instagram | Programs | YouTube

#241 - Steal my end of year ritual

We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen!
 
We’re approaching the end of the year, and I have a specific end-of-year ritual that I’m sharing with you today. You’re more than welcome to steal this very simple ritual, which will not only help you finish the year with a positive mindset, but will help you in the planning phase for the following year.  
To really make the most of this process, I recommend finding a comfortable and inspiring space outside of your usual work environment. Whether it's a park, a cozy café, or your favourite corner of your home, choose a place where you can unwind and allow your thoughts to flow freely.
 
Celebrate Your Wins: Reflecting on all your wins, big and small. Did someone you admire follow you back on Instagram? Did you write an email that you were incredibly proud of? Celebrate every single achievement. Take a moment to acknowledge your progress and savour those victorious moments. You'll be surprised by how much positivity this exercise brings.
Embrace the Lessons: Think about the lessons you've learned throughout the year.. Each one has contributed to your growth and will propel your business forward.
Recognise your Improvements: Appreciate the areas in which you've improved or upleveled your business. Celebrate these significant upgrades, even if they overlap with the lessons you've learned.
Identify Areas for Growth: Consider the aspects of your business or skills that you'd like to improve in the coming year. These goals will guide your future plans and help you achieve greater success.
Set Three Meaningful Goals: Envision three goals—ambitious and exciting—that you want to accomplish in the new year. Choose goals that excite you and feel within reach, while still pushing your limits.
 
Once you've written everything down, take a deep breath, read over your notes, and make any necessary refinements. Consider this draft as the foundation for your future planning endeavours.
LINKS:
Website |  Instagram | Programs | YouTube

#240 - What is a Sales Ecosystem and why do you need one for your course?

We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen!
 
Have you ever been told that you could be just "one funnel away from a million dollars"? 
While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice.
So, what can you do instead that works easier, better and faster? 
Today, we’ll explore creating a sales ecosystem, which includes these three main components:
Email Engine: The Heartbeat of Your Business
Social Selling System: Engaging Your Audience
Evergreen Launching: Sustaining and Growing
By integrating these three systems, you can create a resilient sales ecosystem with multiple revenue layers. This approach gives you control, flexibility and peace of mind. 
So, if you’re tired of running on the spot and hoping things work out in your business, give these strategies a try. I guarantee it’ll give you the confidence you need to plan and grow strategically.
 
LINKS:
Website |  Instagram | Programs | YouTube

#239 - How to reverse engineer your goals

Today, I want to get stuck into the topic of reverse engineering your goals and share with you the step-by-step process we use with our clients. This process will not only help you set effective goals but also create a plan to achieve them. 
Planning out your year can be an overwhelming task, especially when you're not sure where to begin. You may have heard people talk about starting at the end and working your way backwards, but how do you ensure your goals are realistic and attainable? That's where reverse engineering your goals comes in.
To begin, I recommend grabbing a spreadsheet or pen and paper along with a calculator. We'll be breaking down the process into five steps in this episode, so give it a listen, and get to work!
LINKS:
Website |  Instagram | Programs | YouTube

#238 - If launching feels hard right now : listen to this

We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen!
 
Let's face it, launching online programs in 2024 is rough. It just keeps getting harder, and there's no magic bullet on the horizon. If this sounds like you, constantly launching but with fizzling results, you're not alone.
So, what's the answer? We need a sustainable, manageable system to remove the launch cycle without sacrificing income. 
Forget the one-size-fits-all funnel. We teach our clients to build an ecosystem that consists of three parts: 
Social Sales System (aka InstaATM): This is your sales engine on autopilot, powered by the magic of ManyChat and a few automations..
Email Engine (aka M3 Funnel): This is your tireless salesperson, working 24/7 to turn leads into sales with a nurturing sequence.
Evergreen Launches: We're not ditching launches entirely, but we're making them evergreen.
This isn't a get-rich-quick scheme – it's about building a sustainable business. After a few months of implementing this ecosystem, you'll not only have a well-oiled sales engine, but you'll also have a system that pretty much runs on autopilot. This frees up your time and energy to focus on what truly matters – growing your business and serving your clients.
We've got a free tool to help you see the potential – a calculator that lets you plug in your numbers and project your monthly revenue with this system in place. Head over to hellofunnels.co/quit (as in "quit launching") to check it out.
 
LINKS:
 
Website |  Instagram | Programs | YouTube

#237 - 10 Qs to create a million dollar low ticket offer

We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around, now is your opportunity to give them another listen!
If you’ve been with me for a while now, you’ve certainly noticed that I’m a big fan of low-ticket offers.  Low Ticket Offers, when done correctly, can be an absolute game changer for your business They have the potential to not only boost sales but also enhance your marketing strategy, increase your revenue streams, and attract high-quality leads.
However, crafting a successful low-ticket offer requires careful consideration and strategic planning. Thats why I want to share with you 10 questions that will help you evaluate a low-ticket offer so you can be confident it’ll work for your business.
 
Does your offer grab your ideal client's attention with its uniqueness and relevance?
Is your offer easily understandable, showcasing its value and target audience?
Is your offer tailored to your ideal client while appealing to a broader audience?
Does your offer provide enough value to prompt purchases?
Will customers feel they've received exceptional value after consuming your offer?
Does your offer reflect your unique approach, creating interest in working with you further?
Does your offer leave customers wanting more without overwhelming them?
Is your offer easy to implement without overwhelming the customer?
Does your offer provide clients with immediate benefits, showcasing your expertise?
Does your offer smoothly lead to your higher-tier offerings, maximizing sales potential?
 
I’ll walk you through each of these questions, so you’ll be able to build irresistible low-ticket offers that don’t just drive sales, but also forge a lasting connection with your audience. Until next time, stay inspired and keep striving for success!
LINKS:
 
Website |  Instagram | Programs | YouTube

#236 - Want our 3 TOP Cash Campaigns of 2024 ?

Has launching been a bit of a drag lately? I totally get it – launching doesn’t feel as easy, rewarding or fun as it used to. 
Unfortunately, no matter how good our funnels are, live launches are crucial. But don’t worry, Ive got your back! 
Today I’m sharing my top three cash campaigns from 2024 which can make your launches easier, breezier, and far more profitable.
The 'Blink and You Miss It' Campaign
The Money Mail Campaign
The OG Waitlist Magic Campaign
What makes these campaigns extra exciting is how easily they can be reused. Built-in rinse-and-repeat models ensure that once they're set up, you can run them again with minimal effort. If that appeals to you, I’ve got some great news. 
Our Black Friday sale is fast approaching and in it you’ll be able to purchase all three of these campaigned bundled together. So head to my website my.hellofunnels.co/friday and hop on the waitlist to buy the whole suite at a huge 85% discount.
LINKS:
 
Black Friday Bundle
 
Website |  Instagram | Programs | YouTube

#235 - The 6 emails you always need to send to make more sales

We all know the drill—life gets busy, and somehow, email marketing slips further down the priority list.
 
We could just send out any old thing into the ether and hope for the best, but that’s not going to cut it. We need to nurture and engage our list deliberately and strategically. The problem is, most people who aren’t marketing experts just don’t have the time to work it out.
 
Well, what if I told you that with a little help from chat GPT and just 60 minutes a month, you can completely transform how your subscribers feel? They'll feel nurtured, loved and ready to buy whenever you launch.
 
Today, I’m going to walk you through a simple 6 email cash campaign that ensures every email you send is working towards one crucial goal—getting your subscribers excited and ready to purchase. 
 
This email sequence is designed to keep your list warm and engaged, no matter if you’re rinsing and repeating smaller promotions or into the drama of intense quarterly launches. And the best part? It’s actually going to save you time! 
 
Now, I also have an offer that’s going to really help kickstart things for you. This Black Friday, we’re bundling up our three best converting cash campaigns of 2024 – each with trainings, prompts, templates and anything else you might need. The very first person to purchase will get their purchase refunded in full, plus six months of our eCourse Empire membership completely free. 
 
So what are you waiting for? Head to my.hellofunnels.co/friday and don’t let this incredible 85%-off deal slide by!
LINKS:
 
Black Friday Bundle
Website |  Instagram | Programs | YouTube