Doing It Online : The Doable Online Marketing Podcast

#164 - 3 free (+ one crazy cheap) way to triple your email list

Hey there, it's Kate from Hello Funnels, and in the latest ep of the Doing It Online podcast we're diving into the ever-evolving topic of  growing your list. Whether you're just starting out or have been in the online business game for years, we've got three simple and cost-effective ways for you to grow your email list. In fact most of them are totally free. Trust me, you don't want to miss this!
Want to grow your email list without breaking the bank? We've got you covered!
Discover how to get subscribers every day, totally for free, from your existing website visitors.
Find out the power of Facebook groups and how to use them to skyrocket your list growth.
Learn the right way to use promo swaps and collaborations to tap into new audiences.
Bonus tip: Get the scoop on an incredibly handy social media tool for boosting engagement and conversions.
So there you have it… three simple (and mostly free) ways to supercharge your email list growth. To get the full details, including recommended tools and insider tips, click play and listen to episode #164.
 
Resources mentioned in this episode:
Convert Box
OptinMonster
ManyChat

#163 - Should you stop selling your course?

Hey there, it's Kate from Hello Funnels, and I'm thrilled to bring you this week's episode of The Doing It Online Podcast! We're diving into a burning question that's been on our minds and our clients' minds in the eCourse Empire program: What should you do with your sales page when there's no launch scheduled or your offer is on evergreen?
Here's a sneak peek at what we'll cover:
Should you keep your sales page open all the time?
Real vs fake urgency
The importance of deadlines
Testing your strategy
We've got some juicy insights for you, so get ready to take notes! 
In this episode, we'll share more insights and strategies to help you boost your sales. Trust me, you don't want to miss out on these game-changing tips!
Listen to the full episode of Doing It Online Podcast #163 to unlock the secrets to maximizing your sales with the right approach to your sales page. It's time to take your online business to the next level!
Remember, it's not just about having a sales page; it's about leveraging it strategically. So join us on this episode, and let's do it online together!
Tune in now and get ready to revolutionize your sales game. See you there!

#162 - Choosing a killer name for your course (or business)

Hey there, it's Kate from the Doing It Online podcast! Get ready for an episode that will revolutionise your launch game. We all know funnels are fantastic, but pairing them with the right promos can take your results to a whole new level. Today, I'm spilling the beans on a game-changing strategy: secret launches.
Tune in to this episode to discover why secret launches are about to become your business bestie. I'm diving deep into the nitty-gritty, revealing the benefits and strategies that will transform your approach.
Join me on this journey of launch enlightenment, and you'll learn:
The power of lazy launches and how they can build on each other for better results.
Why big event launches, although still valuable, are no longer the only way to promote.
How all-list promotions can be profitable without exhausting your resources.
The magic behind secret launches, their shorter duration, and targeted appeal.
The game-changing advantages of secret launches: less marketing time, increased sales, and a break for your audience.
So, grab your favorite beverage, hit play, and prepare to level up your launch game. Trust me, you won't want to miss this episode!

#161 - Do you know what a secret launch is?

Hey there! It's Kate here from Hello Funnels, and I'm thrilled to bring you the latest episode of The Doing It Online Podcast. Today, we're getting back to basics and delving into the art of choosing a killer name for your business or program. Trust me, it's not as daunting as it sounds.
In this episode, I'll be sharing some best practices and tips to help you come up with an awesome name that truly represents your brand and connects with your audience. Plus, I'll spill the beans on some real-life examples that will inspire you.
But here's the thing, your name doesn't have to be perfect from the get-go. Don't let the pressure paralyze you! The key is to get your business or program out there and refine the name as you go. I've been there myself during my rebranding journey, and I'll share my personal experience with you.
Here's a sneak peek at what you'll discover in this episode:
The three "must haves" of a killer program name
My 3 step strategy to ensuring the name isn't taken
Why you should steer clear of trendy words and phrases
What to do if you can’t think of a name you love!
And much more!
Trust me, these insights will help you make a lasting impression with your online course or business. Ready to dive deeper into the world of killer names? Join me on The Doing It Online Podcast for the full episode!

#160 - 3 hacks to get you off your phone!

Hey there! It's Kate from the Doing It Online podcast, and in today's episode, we're tackling a topic that hits close to home for many of us—phone addiction. If you've ever found yourself mindlessly scrolling, losing track of time, and feeling like you're missing out on life, then this one's for you!
I’ll be sharing 3 INSANELY easy hacks that have helped me break free from the grip of my phone and reclaim my sanity. You’ll never guess what they are but if you're ready to break free from phone addiction, join me in this episode. Trust me, your productivity will soar, and you'll rediscover the joy of living in the present moment.
Don't forget to share this episode with your friends who might need a digital detox too. Stay tuned for more valuable insights to help you thrive in the online world. Until then, stay awesome and stay connected in the real world. Bye for now!
Resources mentioned in this episode:
Opal app
Kill the Newsfeed Chrome extension

#159 - ”Front End or Back End? What’s Your Offer Game Plan?”

Hey there everybody, it's Kate here from HelloFunnels, and welcome to the Doing It Online podcast. If you already have an online program that's selling but not as well as you want, and you're ready to scale and increase your profits, then this episode is for you.
I'm going to dive into the concept of front-end offers and back-end offers, and why you need both if you want to grow a successful online education business. A front-end offer is designed to cover the cost of your marketing, while a back-end offer is pure profit. Having both allows you to scale without breaking the bank on ads.
Here's a sneak peek of what we'll cover in this episode:
The difference between front-end offers and back-end offers
Why having only one offer can limit your growth
The challenges of relying solely on paid traffic
How a second offer can unlock new opportunities for your business
Making the right decision for your niche and business goals
I'll also share some pros and cons of running a mini offer upfront and the benefits of having a more premium back-end offer. Plus, I'll provide practical tips on creating solid funnels and maximizing your profits.
So, if you want all the details, make sure you listen in to episode #159 of the Doing It Online podcast now!
 
Resources mentioned:
eCourse Empire
Elite program

#158 - Top BS beliefs stopping you from hitting 6-figures

Hey there! It's Kate McKibbin, and on this episode of the Doing It Online podcast, I discuss the top BS beliefs that stop people from hitting 6 figures in their business. 
I cover the power of recognizing the stories we tell ourselves, the importance of testing, tweaking, and refining, and how to automate your business to make sales without being physically present.
Here are some key takeaways from this episode:
Our subconscious tries to protect us by telling us certain things are better options, but they may not actually be true.
Testing, tweaking, and refining is the only way to grow. Fast, furious, and imperfect action is how you move forward.
It is possible to make sales without being physically present. You just need to be willing to test and refine your strategies until you find what works.
Automation is a great tool for entrepreneurs and business owners to use in order to increase their success.
Tune in to learn more about how you can overcome these beliefs and achieve success in your business.
 
Resources mentioned:
6-Figure School
If you want more clarity about how to reach that 6 figure mark in your business, check out our six-figure school on demand course. You can grab it for just $6 at hellofunnels.co/pod-school.

#157 - 3 of the nerdiest hacks

Hey there, it's Kate McKibbin, and in this episode of Doing It Online, we're getting nerdy with three online hacks that will save you time and make your life a little easier.
Here's what we'll be covering:
Hack #1: The Plus Email Address Hack - Learn how to test opt-ins, automations, funnels, or purchases, using this hack that allows you to test infinite times with just one email address.
Hack #2: The Multiple Clients Hack - Discover how creating multiple Google profiles can make managing multiple clients a breeze.
Hack #3: Accurate Data Tracking - Keep track of who opted in and when, and which activities are actually driving sales.
These hacks are perfect for software, funnel-loving, marketing service providers, or just anyone who wants to learn more about online marketing hacks. Listen to the full episode for all the nerdy details.
Tools and resources mentioned in the episode:
Google profiles
LastPass
So, if you want all the details on these nerdy hacks, make sure you listen in to episode #157 of the Doing It Online podcast now!

#156 - How to bring a dead email list back to life

In episode #156 of the Doing It Online podcast we share our *chefs kiss* strategy for bringing a dead email list back to life. If you're struggling with low email open rates or if you've been neglecting your list, then this is the episode for you. Kate shares a really simple and actionable process that you can complete in just a couple of hours to re-engage your list, increase your open rates, and give your list a kickstart.
 
Here's what you'll learn in the episode:
 
The importance of list hygiene and how to clean up your list
How to create a segment of your most engaged contacts
The importance of A/B split testing your subject lines
The CPR email campaign: how to create three simple, text-based emails that will help to re-engage your list and increase open rates
Tools and resources mentioned in the episode include:
 
ActiveCampaign
ConvertKit
MailChimp
ChatGPT
So, if you want to learn how to revive your dead email list and get more engagement from your subscribers, then listen to episode #156 of the Doing It Online podcast now!

#155 - 7 questions to make your offers sell out every time!

Hey there, it's Kate from the Doing It Online Podcast, and today's episode is all about making sure your offers sell out every time!
 
If you're tired of launching or promoting your online courses and programs and getting crickets instead of sales, then this episode is for you. I'm going to share seven questions you need to ask yourself to ensure your offers are irresistible to your audience.
 
Here’s part of what we’ll cover inside:
 
What is the number one thing that your ideal client wants, not needs, but wants when it comes to the area, the outcome that you help them with?
How long do they actually want it to take, or how long do they want to spend on it? It's essential to find the realistic timeframe that they want.
What do they not want to have to do to get it? This question will help you identify the roadblocks that your audience is facing when it comes to making a purchase.
What would make them feel comfortable investing in it? This question will help you determine the elements that will make your audience feel secure and confident when investing in your offer.
And that's just a taste of what you'll learn in this episode. I also share some bonus tips and tricks to help you make your offers even more irresistible.
 
So if you're ready to start selling out your offers every time, listen to the full episode now. And don't forget to check out the tools and resources mentioned in the show notes to help you implement what you learn.
 
Resources mentioned:
 
6-Figure School
Deadline Funnel
ConvertKit
Stripe
PayPal
Squarespace
Kajabi
If you want to dive deeper into this topic and learn more about creating a "Hell's Yes" offer, check out our six-figure school on demand course. It includes a day-two deep dive into the "Hell's Yes" offer, pricing, bonuses, and more. You can grab it for just $6 at hellofunnels.co/pod-school.