Doing It Online : The Doable Online Marketing Podcast

#169 - What do I do with my funnels when I am launching?

Hey, hey, everybody! Kate from Hello Funnels here, back with another juicy episode of the Doing It Online podcast. And let me tell you, this one's a real game-changer! We're talking about that little ol' problem that every online entrepreneur faces when running live promotions - what do you do with the folks already in your funnel?
Well I’ve got a secret… I've got the Sorting Hat Automation up my sleeve, and trust me, it's like magic (cue the Harry Potter vibes!). This nifty little strategy is about to revolutionize your launches and make everything smoother than butter!
So, in episode #169, we're diving deep into the Sorting Hat Automation and how you can use it to your advantage. From preventing email overload to creating excitement during live events, this is the secret sauce you've been missing!
In this episode, I'm spilling the beans on:
🌟 The must-do balance between funnels and live promotions! 
🌟 The two opposing approaches that leave people scratching their heads (and why I've got a better way!) 
🌟 Step-by-step guide on setting up the Sorting Hat Automation to make your life a breeze. 
🌟 A sneaky advanced strategy for next-level segmentation that'll blow your mind.
Ready to wave your wand and charm your audience during your live launches? Tune in to episode #169 of The Doing It Online Podcast right now and get ready for some real funnel magic!
Want to dive in deeper to all things funnels and automation? Go check out eCourse Empire
 
Tools and Resources Mentioned in the Episode:
ActiveCampaign (email marketing platform used for the Sorting Hat live launch automation)
eCourse Empire (our signature program that teaches you the secrets of successful course creation and marketing)

#168 - 5 reasons you need a funnel in 2023

Hey there, it's Kate from Hello Funnels, and welcome to the Doing It Online podcast! Today, I'm super excited to talk about my favorite topic—funnels! Specifically, I want to discuss the five reasons why you absolutely need a funnel for your online course business in 2023 (and why your sales, business and life are suffering right now if you don’t have one!). So buckle up, folks, because we're diving right in!
Here's a sneak peek of what we'll cover in this episode:
What exactly is a funnel? And how can it automate your business processes?
How to capture (and convert) those ready-to-buy leads. 
How to stop relying on launches. 
Why taking a break is essential and how you can do it without losing sales
How to quickly scale your ads
Say hello to lazy launches.
And that's just the tip of the funnel! 😉
So grab your headphones and join me in this episode as we uncover the secrets of successful funnels in 2023. It's time to level up your online course business!
Want to know more? Come check out eCourse Empire

#167 - Q: Do you need a video on your sales page?

Hey there, it's Kate from Hello Funnels, and I'm back with another episode of the Doing It Online podcast! Today, we're tackling a question that sparked a bit of debate in our eCourse Empire community. The question is: "Do you need to have a video on your sales page?" Curious? Well, I've got some insights to share with you!
In this episode, we're diving into the pros and cons of using videos on your sales page. We'll explore whether videos truly have the power to increase conversions or if they're just relics of the past. Trust me, the answer isn't as straightforward as you might think.
Here's a sneak peek of what we cover in this episode:
The different ways people consume information and why it's crucial to consider accessibility.
My personal take (and preference) on videos as a buyer.
Two important questions to ask yourself before you even think about filming
Why adding a video to your sales page is an optimization task, not a miracle solution.
The significance of closed captions and the potential pitfalls to avoid.
Remember, everyone's experience and preferences are unique. What works for one person may not work for another. So, let's explore the world of sales page videos together and make an informed decision that suits your business needs.
Now, if you're eager to hear more and want all the details, click that play button and tune in to episode #167 of the Doing It Online podcast. It's time to discover whether videos are the missing piece to skyrocket your conversions!
Resources Mentioned in the Episode:
eCourse Empire 

#166 - My biggest lesson from Todd Brown’s mastermind

Hey there, it's Kate from Hello Funnels, and I'm super excited to share some game-changing insights with you on the latest episode of the Doing It Online podcast!
In this episode, I spill all the juicy details from my recent experience at a mind-blowing marketing mastermind event. Trust me, it was a room full of incredibly talented individuals, and I couldn't wait to soak up all the wisdom from the digital marketing world's OG, Todd Brown.
Here's a sneak peek of what you can expect:
Discover the key lesson I learned from Todd Brown himself that can revolutionize your approach to marketing. 
Learn how to apply it to your business right now.
But that's not all! I'll also share how you can create a rock-solid foundation for your business by aiming for greatness, setting yourself up for success, and creating irresistible offers that can withstand any challenge.
Ready to dive into all the incredible insights from the mastermind? Click play and listen to Episode #166 of the Doing It Online podcast. You don't want to miss this!
Resources Mentioned in the Episode:
eCourse Empire

#165 - Will a $9 offer work for you?

Hey there, it's Kate from Hello Funnels and the Doing It Online podcast! In this week's episode, we're diving into the fascinating world of micro-offers and exploring whether a $9 offer could work wonders for your business. Trust me, you don't want to miss this one!
Here's a sneak peek of what's in store for you:
What exactly is a micro-offer? 
We show you exactly how to use micro-offers to scale faster and safeguard against rising ad costs.
Learn our exact psychology strategy that makes nine dollar offer so powerful 
And we’ll show you all the tools you need to get it right.
Want to create a micro-offer for yourself? 
Come and join us inside Funnel Fuel, we are running an exclusive promo (you could win your investment back PLUS $250USD CASH) when we open our doors on 19th of July, 10am AEST (which is July 18th, 5pm PST!). 
👉 Click here and save your place now. 
So, if you're ready to unlock the power of micro-offers and take your business to new heights, hit play and listen to the Doing It Online podcast. 

#164 - 3 free (+ one crazy cheap) way to triple your email list

Hey there, it's Kate from Hello Funnels, and in the latest ep of the Doing It Online podcast we're diving into the ever-evolving topic of  growing your list. Whether you're just starting out or have been in the online business game for years, we've got three simple and cost-effective ways for you to grow your email list. In fact most of them are totally free. Trust me, you don't want to miss this!
Want to grow your email list without breaking the bank? We've got you covered!
Discover how to get subscribers every day, totally for free, from your existing website visitors.
Find out the power of Facebook groups and how to use them to skyrocket your list growth.
Learn the right way to use promo swaps and collaborations to tap into new audiences.
Bonus tip: Get the scoop on an incredibly handy social media tool for boosting engagement and conversions.
So there you have it… three simple (and mostly free) ways to supercharge your email list growth. To get the full details, including recommended tools and insider tips, click play and listen to episode #164.
 
Resources mentioned in this episode:
Convert Box
OptinMonster
ManyChat

#163 - Should you stop selling your course?

Hey there, it's Kate from Hello Funnels, and I'm thrilled to bring you this week's episode of The Doing It Online Podcast! We're diving into a burning question that's been on our minds and our clients' minds in the eCourse Empire program: What should you do with your sales page when there's no launch scheduled or your offer is on evergreen?
Here's a sneak peek at what we'll cover:
Should you keep your sales page open all the time?
Real vs fake urgency
The importance of deadlines
Testing your strategy
We've got some juicy insights for you, so get ready to take notes! 
In this episode, we'll share more insights and strategies to help you boost your sales. Trust me, you don't want to miss out on these game-changing tips!
Listen to the full episode of Doing It Online Podcast #163 to unlock the secrets to maximizing your sales with the right approach to your sales page. It's time to take your online business to the next level!
Remember, it's not just about having a sales page; it's about leveraging it strategically. So join us on this episode, and let's do it online together!
Tune in now and get ready to revolutionize your sales game. See you there!

#162 - Choosing a killer name for your course (or business)

Hey there, it's Kate from the Doing It Online podcast! Get ready for an episode that will revolutionise your launch game. We all know funnels are fantastic, but pairing them with the right promos can take your results to a whole new level. Today, I'm spilling the beans on a game-changing strategy: secret launches.
Tune in to this episode to discover why secret launches are about to become your business bestie. I'm diving deep into the nitty-gritty, revealing the benefits and strategies that will transform your approach.
Join me on this journey of launch enlightenment, and you'll learn:
The power of lazy launches and how they can build on each other for better results.
Why big event launches, although still valuable, are no longer the only way to promote.
How all-list promotions can be profitable without exhausting your resources.
The magic behind secret launches, their shorter duration, and targeted appeal.
The game-changing advantages of secret launches: less marketing time, increased sales, and a break for your audience.
So, grab your favorite beverage, hit play, and prepare to level up your launch game. Trust me, you won't want to miss this episode!

#161 - Do you know what a secret launch is?

Hey there! It's Kate here from Hello Funnels, and I'm thrilled to bring you the latest episode of The Doing It Online Podcast. Today, we're getting back to basics and delving into the art of choosing a killer name for your business or program. Trust me, it's not as daunting as it sounds.
In this episode, I'll be sharing some best practices and tips to help you come up with an awesome name that truly represents your brand and connects with your audience. Plus, I'll spill the beans on some real-life examples that will inspire you.
But here's the thing, your name doesn't have to be perfect from the get-go. Don't let the pressure paralyze you! The key is to get your business or program out there and refine the name as you go. I've been there myself during my rebranding journey, and I'll share my personal experience with you.
Here's a sneak peek at what you'll discover in this episode:
The three "must haves" of a killer program name
My 3 step strategy to ensuring the name isn't taken
Why you should steer clear of trendy words and phrases
What to do if you can’t think of a name you love!
And much more!
Trust me, these insights will help you make a lasting impression with your online course or business. Ready to dive deeper into the world of killer names? Join me on The Doing It Online Podcast for the full episode!

#160 - 3 hacks to get you off your phone!

Hey there! It's Kate from the Doing It Online podcast, and in today's episode, we're tackling a topic that hits close to home for many of us—phone addiction. If you've ever found yourself mindlessly scrolling, losing track of time, and feeling like you're missing out on life, then this one's for you!
I’ll be sharing 3 INSANELY easy hacks that have helped me break free from the grip of my phone and reclaim my sanity. You’ll never guess what they are but if you're ready to break free from phone addiction, join me in this episode. Trust me, your productivity will soar, and you'll rediscover the joy of living in the present moment.
Don't forget to share this episode with your friends who might need a digital detox too. Stay tuned for more valuable insights to help you thrive in the online world. Until then, stay awesome and stay connected in the real world. Bye for now!
Resources mentioned in this episode:
Opal app
Kill the Newsfeed Chrome extension