Doing It Online : The Doable Online Marketing Podcast

#174 - 5 non-scary ways to use AI in your business now

Have you ever freaked out a tiny bit at the idea of AI for your online course? Today we’re diving deep into the non-scary ways to sprinkle a bit of that AI magic without fearing a Skynet scenario.
🚀 In this episode, we're diving into:
The rise of ChatGPT and its friends - what's the buzz?
Why the AI convo has shifted from "should I?" to "HOW should I?"
Gems in the AI Toolbox: Not every AI tool is a keeper. I’m sharing my top picks for streamlining your business.
Discover better ways AI can fit into your biz. 
That time AI REALLY dropped the ball on our team headshots - we shared the highlights over on Insta
The future of AI in business is NOW, and it's not as daunting as you think. In fact, with the right tools, it can be a pretty handy sidekick, content writer and personal assistant!
Ready to go down this AI rabbit hole with me? Click play NOW and let's get started!
While we are talking about AI, this year we’ve added a new module to our courses SPECIFICALLY focussed on how to use AI in your online courses… and a deep dive on how to use it to help craft your funnels (detailed prompts included). If you want to see what else is included make sure you check out eCourse Empire!
Tools and Resources:
ChatGPT
Descript
Content Fries
Repurpose.io 
Vidyo
Otter.ai 
Headshot Pro (maybe you’ll have better luck than we did)

#173 - This 5-minute email marketing tactic got me 10K subscribers (for free!)

Hey there! It's Kate McKibbin, back with episode #173 of the Doing It Online Podcast.
Are you ready to unlock a list-growing strategy that's quicker to implement than your morning coffee? Let's dive in!
"This 5-minute email marketing tactic got me 10K subscribers (for free!)"
What's the Secret?
Hint: It's something you see every day but might be ignoring.
The magic words: Exit pops. Yup, it's that simple.
But aren’t they crazy annoying? Short answer - a lot of the time. Longer answer - not if you use them the RIGHT way!
Ready for results like 10K new subscribers? You'll want to hit play right away!
Why Should You Listen? 
Ready to grow your list with VERY minimal effort? 
Want to know exactly HOW to use exit pops without destroying your user experience? 
Craving real-world examples right from my playbook? 
Then this episode is perfect for you!
Now, what are you waiting for? Click play, dive into this episode and start growing that list. This 5-minute tactic could be just what you need.
Now if you finish listening, feel fired up by these exit pop strategies and like you’re ready to skyrocket your email list building, why not take the plunge with more growth techniques? 
With eCourse Empire, you can take your business to the next level, add six figures to your income, and work with an AMAZING team of mentors that will guide you every step of the way. Dive into the podcast to hear more, and don't hesitate to check out eCourse Empire or reach out to me if you've got Q's. 🚀
Tools and Resources:
Kajabi: A platform for online course creators with exit pop functionality.
Leadpages: A landing page builder that includes the option to create exit pops.
ClickFunnels: Offers exit pop functionality in addition to its sales funnel services.
ConvertBox: A tool specifically for exit pops that offers a lifetime licence.
Opt-in Monster: A monthly subscription service for exit pops.

#172 - 3 best ways to get your offers seen right now!

Hey there, it's Kate McKibbin, and guess what? This week on the Doing It Online podcast, I've got something super special lined up for you! 🎉
I’m sharing the 3 best ways to get your offers seen that will keep working for you, year after year.
No more crying over old strategies that just don’t work in 2023 or being distracted by flashy marketing fads. It's time to put that behind us.
What's Inside?
The Easiest Way To Boost Your Expert Factor: Spoiler: It's not just a one-time thing! Want to know why?
Mini or Micro Offers 2.0: They're small, they're captivating, but why do they endure in a crowded market? 
The BFF Factor: An oldie, but oh-so-goodie and why this might be your new (old) favourite. But there's an angle you might not have considered… 
So, if you're tired of chasing marketing rainbows and you're ready to implement strategies that ACTUALLY WORK long after the latest fads have faded away, this episode is for you!
Ready to dive in? Grab your favourite bevvie, get comfy, and let's get into these offer visibility tips. 
Click play to check out the latest episode of the Doing It Online podcast!
Have you already listened and taken action? eCourse Empire could be just what you need if you’re ready to grow your audience, get your offer seen and drive sales. Reach out or slide into my DMs if you have any questions!

#171 - All your email marketing Qs answered!

Today I'm answering some of the most asked questions I get, as well as some you never knew you needed answers to. Trust me, you're going to want to click play and gather around for this one because we're diving deep into the world of email marketing.
What's Inside:
How often should you email your list? Spoiler: More than you think!
What's a good open rate? Get ready to crunch some numbers.
The best size email list for launching a product. It's not what you expect!
Snackable Content: Long emails? No way! Let's keep it short and sassy.
Promotion Balance: When and how to promote without being pushy.
I know you've got questions, and I'm spilling the beans on all these topics and more. 
Click play and let's get into the nitty-gritty. You'll laugh, you'll learn, and best of all, you'll walk away with an actionable to-do list that's going to level up your email game. 
Ready to crack the code on email marketing? Your strategy is about to thank you. 💌
Now you’ve listened to the episode, implemented the tips and think you’re ready to kick your email marketing strategy into overdrive? It might be time for you to check out eCourse Empire…  we will give you the step-by-step framework to add 6 figures to your business (all on auto-pilot thanks to your emails). Reach out or DM if you have any questions!

#170 - How to choose your next coach or mastermind!

Ever felt like something's missing in your biz? If you've hit that frustrating plateau and you're thinking of joining an online course, hiring a mentor, or diving into a mastermind group, this episode is a MUST-LISTEN.
Here's a sneak peek of what's inside:
🧐 Why external input can be the secret sauce to kickstart that growth spurt in your business.
🤑 The golden number to set aside for personal growth - trust me, I’ve invested hundreds of thousands of dollars and have worked out exactly how to budget an affordable amount.
🔄 How different biz stages have different needs. We're diving deep into what YOU might need right now.
📝 The top questions I've personally used (and wish I had earlier) before investing in courses and coaches.
💬 Are you a community queen or one-on-one guru? Find out what's your jam!
Look, diving into the online course world can feel like a maze, but with the right guide (like little ol' me 😉), you can make the right investment and level up like a pro. So if you're ready to turn that plateau into a mountain of success, 🎧 pop in those earbuds and let's get started!
If you’re finally ready to take your business to the next level, add six figures to your income and work with an AMAZING team of mentors, then eCourse Empire might just be your next best investment! Check it out and DM me if you've got Q's.

#169 - What do I do with my funnels when I am launching?

Hey, hey, everybody! Kate from Hello Funnels here, back with another juicy episode of the Doing It Online podcast. And let me tell you, this one's a real game-changer! We're talking about that little ol' problem that every online entrepreneur faces when running live promotions - what do you do with the folks already in your funnel?
Well I’ve got a secret… I've got the Sorting Hat Automation up my sleeve, and trust me, it's like magic (cue the Harry Potter vibes!). This nifty little strategy is about to revolutionize your launches and make everything smoother than butter!
So, in episode #169, we're diving deep into the Sorting Hat Automation and how you can use it to your advantage. From preventing email overload to creating excitement during live events, this is the secret sauce you've been missing!
In this episode, I'm spilling the beans on:
🌟 The must-do balance between funnels and live promotions! 
🌟 The two opposing approaches that leave people scratching their heads (and why I've got a better way!) 
🌟 Step-by-step guide on setting up the Sorting Hat Automation to make your life a breeze. 
🌟 A sneaky advanced strategy for next-level segmentation that'll blow your mind.
Ready to wave your wand and charm your audience during your live launches? Tune in to episode #169 of The Doing It Online Podcast right now and get ready for some real funnel magic!
Want to dive in deeper to all things funnels and automation? Go check out eCourse Empire
 
Tools and Resources Mentioned in the Episode:
ActiveCampaign (email marketing platform used for the Sorting Hat live launch automation)
eCourse Empire (our signature program that teaches you the secrets of successful course creation and marketing)

#168 - 5 reasons you need a funnel in 2023

Hey there, it's Kate from Hello Funnels, and welcome to the Doing It Online podcast! Today, I'm super excited to talk about my favorite topic—funnels! Specifically, I want to discuss the five reasons why you absolutely need a funnel for your online course business in 2023 (and why your sales, business and life are suffering right now if you don’t have one!). So buckle up, folks, because we're diving right in!
Here's a sneak peek of what we'll cover in this episode:
What exactly is a funnel? And how can it automate your business processes?
How to capture (and convert) those ready-to-buy leads. 
How to stop relying on launches. 
Why taking a break is essential and how you can do it without losing sales
How to quickly scale your ads
Say hello to lazy launches.
And that's just the tip of the funnel! 😉
So grab your headphones and join me in this episode as we uncover the secrets of successful funnels in 2023. It's time to level up your online course business!
Want to know more? Come check out eCourse Empire

#167 - Q: Do you need a video on your sales page?

Hey there, it's Kate from Hello Funnels, and I'm back with another episode of the Doing It Online podcast! Today, we're tackling a question that sparked a bit of debate in our eCourse Empire community. The question is: "Do you need to have a video on your sales page?" Curious? Well, I've got some insights to share with you!
In this episode, we're diving into the pros and cons of using videos on your sales page. We'll explore whether videos truly have the power to increase conversions or if they're just relics of the past. Trust me, the answer isn't as straightforward as you might think.
Here's a sneak peek of what we cover in this episode:
The different ways people consume information and why it's crucial to consider accessibility.
My personal take (and preference) on videos as a buyer.
Two important questions to ask yourself before you even think about filming
Why adding a video to your sales page is an optimization task, not a miracle solution.
The significance of closed captions and the potential pitfalls to avoid.
Remember, everyone's experience and preferences are unique. What works for one person may not work for another. So, let's explore the world of sales page videos together and make an informed decision that suits your business needs.
Now, if you're eager to hear more and want all the details, click that play button and tune in to episode #167 of the Doing It Online podcast. It's time to discover whether videos are the missing piece to skyrocket your conversions!
Resources Mentioned in the Episode:
eCourse Empire 

#166 - My biggest lesson from Todd Brown’s mastermind

Hey there, it's Kate from Hello Funnels, and I'm super excited to share some game-changing insights with you on the latest episode of the Doing It Online podcast!
In this episode, I spill all the juicy details from my recent experience at a mind-blowing marketing mastermind event. Trust me, it was a room full of incredibly talented individuals, and I couldn't wait to soak up all the wisdom from the digital marketing world's OG, Todd Brown.
Here's a sneak peek of what you can expect:
Discover the key lesson I learned from Todd Brown himself that can revolutionize your approach to marketing. 
Learn how to apply it to your business right now.
But that's not all! I'll also share how you can create a rock-solid foundation for your business by aiming for greatness, setting yourself up for success, and creating irresistible offers that can withstand any challenge.
Ready to dive into all the incredible insights from the mastermind? Click play and listen to Episode #166 of the Doing It Online podcast. You don't want to miss this!
Resources Mentioned in the Episode:
eCourse Empire

#165 - Will a $9 offer work for you?

Hey there, it's Kate from Hello Funnels and the Doing It Online podcast! In this week's episode, we're diving into the fascinating world of micro-offers and exploring whether a $9 offer could work wonders for your business. Trust me, you don't want to miss this one!
Here's a sneak peek of what's in store for you:
What exactly is a micro-offer? 
We show you exactly how to use micro-offers to scale faster and safeguard against rising ad costs.
Learn our exact psychology strategy that makes nine dollar offer so powerful 
And we’ll show you all the tools you need to get it right.
Want to create a micro-offer for yourself? 
Come and join us inside Funnel Fuel, we are running an exclusive promo (you could win your investment back PLUS $250USD CASH) when we open our doors on 19th of July, 10am AEST (which is July 18th, 5pm PST!). 
👉 Click here and save your place now. 
So, if you're ready to unlock the power of micro-offers and take your business to new heights, hit play and listen to the Doing It Online podcast.