Doing It Online : The Doable Online Marketing Podcast

#180 - Steal our totally do-able 90-Day content batching plan

I've got an exciting strategy to spill in this episode – how to batch-create three months' worth of content in just seven hours. Let's be honest, creating marketing content can be a bit of a drag and I’ve often struggled to find a way to make it more fun after creating so much content over the years. 
 
I knew batching my content creation was something I needed to do, but I used to grapple with the planning versus changing plans dilemma. We like our content to align with our marketing events, but life happens and plans shift. Then, a friend dropped a brilliant idea – making content evergreen with "pre-roll ads." This game-changer allowed us to batch content creation efficiently while staying flexible.
 
I'll walk you through my detailed batching process, from planning to fleshing out and recording. Plus, I'll share the importance of taking breaks during recording to avoid voice strain. And here's the best part – my team takes care of the post-batch workflow, making my time required after I’ve created the content minimal.
 
If you've ever found content creation draining, my insights offer a fresh approach to reclaim your time and creativity. Tune in if you want to optimise your content creation process and make room for business growth.
LINKS:
Website |  Instagram | Programs | YouTube

#179 - The 4 emails you should be sending to your list right now

Email marketing is a powerful tool, but coming up with engaging content can be a challenge. 
 
For the sake of my sanity, I've devised a simple structure that you can use to plan your emails each month. It's a lifeline, especially on those days when creativity seems to have abandoned you.
 
The template covers four types of emails: Value, Inspiration, Connection, and Aha.
 
Value Emails: provide practical content that your audience can use immediately. Share your best posts, resources, or tips related to your topic.
 
Inspiration Emails: feature success stories or testimonials from your clients, inspiring your subscribers.
 
Connection Emails: build a personal connection with your audience by sharing personal anecdotes or taking them behind the scenes.
 
Aha Emails: showcase your unique perspective and expertise on a topic, making you stand out.
 
This structure ensures you consistently provide value, inspiration, and connection to your audience while showcasing your unique perspective. 
 
Use AI tools like chat GPT for content generation when needed, and watch your email marketing efforts soar. 
 
Share your success stories with @hellofunnels on Instagram or in the comments over on YouTube:
LINKS:
Website |  Instagram | Programs | YouTube
 

#178 - What a Week in the Life of Hello Funnels Looks Like!

Hey, it's Kate McKibbin here, and I’m ready to give you all a sneak peek into the whirlwind of fun, flexibility, and, of course, productivity that is a week at Hello Funnels. 
What’s Inside? 
Our Virtual HQ: Find out how Slack became our vibrant virtual co-working space.
A Glimpse of My Week: Sharing a look into my not-so-average 9-5. It’s all about balance!
Day-to-Day Magic: Discover how a typical day rolls at Hello Funnels and our team's love for flexible, part-time roles
Universal Nuggets: Grab some universally applicable insights for anyone looking to ace virtual team management and get inspired by our unique ways to keep creativity at its peak.
So, whether you're well-versed in virtual team management or just starting out, hit play and dive in with me. You might just stumble upon your next game-changing idea for your team.
And remember, this is just the tip of the iceberg. For all the juicy details, you'll have to tune in. Can’t wait for you to join the conversation in the episode!

#177 - Low ticket vs high ticket - What’s better for YOUR business right now?

It's Kate here, and in this episode, I'm diving deep into the low vs high ticket debate. If you're wondering which offer suits YOUR business right now, especially in this wild 2023 economy, buckle up! 🚀
🎙️ What we're chatting about:
Low ticket offers? They're not just about gathering an audience. They're your chance to give potential clients a little taste, a teaser of the magnificent stuff you've got on offer. But, like everything, they come with their own set of challenges.
On the other side of the spectrum, we've got the high-flying high ticket offers. Sure, they seem glamorous,(and profitable). There are ABSOLUTELY so many pros to high ticket offers... But to truly excel, you need those razor-sharp sales skills and expertise.
If you're ready to find out which type of offer is your golden ticket, this episode's for you!
Click play NOW and let's get started!
Do you already have a course that you're ready to sell?
With eCourse Empire, we can help you perfect your offer, scale your sales and add 6-figures to your business. Are you ready to work with an AMAZING team of mentors that will guide you every step of the way, from list building, nurturing your audience and  building funnels that convert? Don't hesitate to check out eCourse Empire or reach out to us if you've got Q's. 🚀
 

#176 - Evergreen vs Live Launch: Let’s Settle the Debate

Picture this: You, a tropical beach, a piña colada in hand, and your course selling like hotcakes in the background... Sounds perfect, doesn't it? Well, hold your horses because the evergreen vs live launch debate isn't as black and white as it seems!
In this episode, we're cracking open the evergreen vs live launch debate wide open, and let's just say - you might not agree with everything I have to say! But bear with me, because this episode is packed with insights that could change your approach to your online course business.
Here's a sneak peek into what we're discussing:
Get the real scoop on what it takes to launch evergreen - it might just save you from a heap of headaches down the line.
Uncover the true power of live launches, even if the thought makes you break out in hives (you're not alone, promise!).
Discover why sometimes, eating your broccoli (AKA launching live) might be exactly what your business needs to flourish.
🎧 Ready to dive in? Click play now and join me in settling this debate, once and for all!
Are you on your way to completing your course, launching and want some help for setting up your funnels and systems for when you do transition to evergreen?
With eCourse Empire, you can take your business to the next level, add six figures to your income, and work with an AMAZING team of mentors that will guide you every step of the way. Dive into the podcast to hear more, and don't hesitate to check out eCourse Empire or reach out to us if you've got Q's. 🚀

#175 - The things you need to do BEFORE you create your course

Hey there! It's Kate McKibbin, back with episode #175 of the Doing It Online Podcast.
This week is all about setting the stage before you dive headfirst into creating your own online course. 
In this episode, we're chatting about:
The groundwork magic: Building a tried and tested strategy that's truly YOU 
How to research what your audience REALLY wants
Cultivating an audience that is begging to buy what you’re selling (and yeah, we're spilling the beans on why those 100 subscribers from 3 years ago won't cut it)
Running a Beta Launch before you create your course (let's face it, nobody wants to launch to crickets)
This episode is aimed at prepping you to kickstart your course creation journey with a bang. Before you even think about hitting that 'record' button, let's make sure you are standing on solid ground.
So go on, grab that cuppa or pour yourself a glass of wine (we won't judge!), and join me! Click play NOW and let's get started!
What’s Next?
So you’ve just finished tuning in and you’re feeling ready to REALLY  kickstart your own online course journey? Or maybe you’ve taken these steps and you’re ready to launch (and SELL)?
With eCourse Empire, we can help you scale your sales and add 6-figures to your business. If you’re ready to work with an AMAZING team of mentors that will guide you every step of the way, from list building, nurturing your audience, building funnels that convert and be a part of a driven, like minded community then make sure to check it out here!

#174 - 5 non-scary ways to use AI in your business now

Have you ever freaked out a tiny bit at the idea of AI for your online course? Today we’re diving deep into the non-scary ways to sprinkle a bit of that AI magic without fearing a Skynet scenario.
🚀 In this episode, we're diving into:
The rise of ChatGPT and its friends - what's the buzz?
Why the AI convo has shifted from "should I?" to "HOW should I?"
Gems in the AI Toolbox: Not every AI tool is a keeper. I’m sharing my top picks for streamlining your business.
Discover better ways AI can fit into your biz. 
That time AI REALLY dropped the ball on our team headshots - we shared the highlights over on Insta
The future of AI in business is NOW, and it's not as daunting as you think. In fact, with the right tools, it can be a pretty handy sidekick, content writer and personal assistant!
Ready to go down this AI rabbit hole with me? Click play NOW and let's get started!
While we are talking about AI, this year we’ve added a new module to our courses SPECIFICALLY focussed on how to use AI in your online courses… and a deep dive on how to use it to help craft your funnels (detailed prompts included). If you want to see what else is included make sure you check out eCourse Empire!
Tools and Resources:
ChatGPT
Descript
Content Fries
Repurpose.io 
Vidyo
Otter.ai 
Headshot Pro (maybe you’ll have better luck than we did)

#173 - This 5-minute email marketing tactic got me 10K subscribers (for free!)

Hey there! It's Kate McKibbin, back with episode #173 of the Doing It Online Podcast.
Are you ready to unlock a list-growing strategy that's quicker to implement than your morning coffee? Let's dive in!
"This 5-minute email marketing tactic got me 10K subscribers (for free!)"
What's the Secret?
Hint: It's something you see every day but might be ignoring.
The magic words: Exit pops. Yup, it's that simple.
But aren’t they crazy annoying? Short answer - a lot of the time. Longer answer - not if you use them the RIGHT way!
Ready for results like 10K new subscribers? You'll want to hit play right away!
Why Should You Listen? 
Ready to grow your list with VERY minimal effort? 
Want to know exactly HOW to use exit pops without destroying your user experience? 
Craving real-world examples right from my playbook? 
Then this episode is perfect for you!
Now, what are you waiting for? Click play, dive into this episode and start growing that list. This 5-minute tactic could be just what you need.
Now if you finish listening, feel fired up by these exit pop strategies and like you’re ready to skyrocket your email list building, why not take the plunge with more growth techniques? 
With eCourse Empire, you can take your business to the next level, add six figures to your income, and work with an AMAZING team of mentors that will guide you every step of the way. Dive into the podcast to hear more, and don't hesitate to check out eCourse Empire or reach out to me if you've got Q's. 🚀
Tools and Resources:
Kajabi: A platform for online course creators with exit pop functionality.
Leadpages: A landing page builder that includes the option to create exit pops.
ClickFunnels: Offers exit pop functionality in addition to its sales funnel services.
ConvertBox: A tool specifically for exit pops that offers a lifetime licence.
Opt-in Monster: A monthly subscription service for exit pops.

#172 - 3 best ways to get your offers seen right now!

Hey there, it's Kate McKibbin, and guess what? This week on the Doing It Online podcast, I've got something super special lined up for you! 🎉
I’m sharing the 3 best ways to get your offers seen that will keep working for you, year after year.
No more crying over old strategies that just don’t work in 2023 or being distracted by flashy marketing fads. It's time to put that behind us.
What's Inside?
The Easiest Way To Boost Your Expert Factor: Spoiler: It's not just a one-time thing! Want to know why?
Mini or Micro Offers 2.0: They're small, they're captivating, but why do they endure in a crowded market? 
The BFF Factor: An oldie, but oh-so-goodie and why this might be your new (old) favourite. But there's an angle you might not have considered… 
So, if you're tired of chasing marketing rainbows and you're ready to implement strategies that ACTUALLY WORK long after the latest fads have faded away, this episode is for you!
Ready to dive in? Grab your favourite bevvie, get comfy, and let's get into these offer visibility tips. 
Click play to check out the latest episode of the Doing It Online podcast!
Have you already listened and taken action? eCourse Empire could be just what you need if you’re ready to grow your audience, get your offer seen and drive sales. Reach out or slide into my DMs if you have any questions!

#171 - All your email marketing Qs answered!

Today I'm answering some of the most asked questions I get, as well as some you never knew you needed answers to. Trust me, you're going to want to click play and gather around for this one because we're diving deep into the world of email marketing.
What's Inside:
How often should you email your list? Spoiler: More than you think!
What's a good open rate? Get ready to crunch some numbers.
The best size email list for launching a product. It's not what you expect!
Snackable Content: Long emails? No way! Let's keep it short and sassy.
Promotion Balance: When and how to promote without being pushy.
I know you've got questions, and I'm spilling the beans on all these topics and more. 
Click play and let's get into the nitty-gritty. You'll laugh, you'll learn, and best of all, you'll walk away with an actionable to-do list that's going to level up your email game. 
Ready to crack the code on email marketing? Your strategy is about to thank you. 💌
Now you’ve listened to the episode, implemented the tips and think you’re ready to kick your email marketing strategy into overdrive? It might be time for you to check out eCourse Empire…  we will give you the step-by-step framework to add 6 figures to your business (all on auto-pilot thanks to your emails). Reach out or DM if you have any questions!