Doing It Online : The Doable Online Marketing Podcast

#194 - How to scale your course to 7-figures in 2024

You’re stuck at 6 figures. You’ve tried everything to get to that next level of 7 figures - you’ve rewritten your course, changed up your sales pitch… but you just can’t get that needle moving forward! 
 
Trust me - as someone who has been in the online business game for many years, I've been there. I call my current business, Hello Funnels, ‘Business 3.2’, having been creating different online businesses since 2007. And while I’ve made my fair share of mistakes, I've also learnt some valuable lessons along the way on reaching - and even surpassing - my business goals. 
 
Today, I’m rerunning this episode so you don’t miss out on learning the 7 simple steps to scale your online course to 7 figures and beyond. 
 
LINKS:
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#193 - This #1 marketing strategy you need for 2024

Do you want to scale your online course, or get more people on your list? Maybe you’re tired of having to make endless social media posts or appearances on podcasts. Well, look no further, because I’ve got just the thing for you: micro offers. Today I’m doing a rerun of this episode to help you hit the ground running and start 2024 right with this #1 marketing strategy. 
If you've been around this part of the internet for a while, you've probably heard me talk about what we call ‘mini but mighty’ offers. They're also known as self liquidating offers and typically at a price point of $27. Micro offers, however, are a little different. 
Usually around $9, micro offers aren’t so much about raking in huge profits. So what are they good for? The beauty in them is that they help cover your ad costs upfront. They provide a safety net for your business, allowing you to scale faster and reach higher levels of success. 
So, if you want to learn how to make your ads pay for themselves and achieve the scalability in your business you’re after, this episode is for you!
 
LINKS:
Website |  Instagram | Programs | YouTube

#192 - The 5-minute Budget for Course Creators

Today, I want to continue on with our theme of helping you plan for this year to ensure it’s your best one yet. Now, I admit this topic is not a glamorous one - but it is important. And while it’s crucial to your business success, it’s often overlooked. We’re talking about creating a budget.
I know it may sound boring, but trust me - I have a really simple process for creating a budget that will only take you five minutes to complete. Plus, it will help you gain clarity on your goals and make informed decisions as your business grows. 
Numbers around how much you can spend, and whether you’re spending too much or too little, are important guardrails that will support you as you take your business to new heights.
So, put aside five minutes, grab a pen and paper, and join me as I break down the simple process of creating a budget for your business.
LINKS:
Website |  Instagram | Programs | YouTube

# 191 - How to reverse engineer your 2024 goals

Today, I want to get stuck into the topic of reverse engineering your goals and share with you the step-by-step process we use with our clients. This process will not only help you set effective goals but also create a plan to achieve them. 
Planning out your year can be an overwhelming task, especially when you're not sure where to begin. You may have heard people talk about starting at the end and working your way backwards, but how do you ensure your goals are realistic and attainable? That's where reverse engineering your goals comes in.
To begin, I recommend grabbing a spreadsheet or pen and paper along with a calculator. We'll be breaking down the process into five steps in this episode, so give it a listen, and get to work!
LINKS:
Website |  Instagram | Programs | YouTube

#190 - Do this every 90-days and watch your business grow

As we step into a brand new year, the focus for myself and our clients turns to goal-setting. I can't help but feel the excitement that comes with a fresh outlook after a solid break.  And I know many of you are just as excited as I am about goal setting and reverse engineering these goals to create a clear path to success.
Today, I want to share with you a powerful goal-setting strategy that can help take your business growth to new heights: our 90-Day Scoreboard.
The 90-Day Scoreboard is a tool we use with our clients every quarter to assess their progress and gain clarity about what's working and what needs improvement. It's a brilliant way to remove any emotional bias and objectively evaluate your business's performance. By consistently reviewing your progress every 90 days, you can track your growth, set actionable goals and stay motivated throughout the year.
LINKS:
Website |  Instagram | Programs | YouTube

#189 - Steal my end of year ritual

We’re approaching the end of the year, and I have a specific end-of-year ritual that I’m sharing with you today. You’re more than welcome to steal this very simple ritual, which will not only help you finish the year with a positive mindset, but will help you in the planning phase for the following year.  
To really make the most of this process, I recommend finding a comfortable and inspiring space outside of your usual work environment. Whether it's a park, a cozy café, or your favourite corner of your home, choose a place where you can unwind and allow your thoughts to flow freely.
 
Celebrate Your Wins: Reflecting on all your wins, big and small. Did someone you admire follow you back on Instagram? Did you write an email that you were incredibly proud of? Celebrate every single achievement. Take a moment to acknowledge your progress and savour those victorious moments. You'll be surprised by how much positivity this exercise brings.
Embrace the Lessons: Think about the lessons you've learned throughout the year.. Each one has contributed to your growth and will propel your business forward.
Recognise your Improvements: Appreciate the areas in which you've improved or upleveled your business. Celebrate these significant upgrades, even if they overlap with the lessons you've learned.
Identify Areas for Growth: Consider the aspects of your business or skills that you'd like to improve in the coming year. These goals will guide your future plans and help you achieve greater success.
Set Three Meaningful Goals: Envision three goals—ambitious and exciting—that you want to accomplish in the new year. Choose goals that excite you and feel within reach, while still pushing your limits.
 
Once you've written everything down, take a deep breath, read over your notes, and make any necessary refinements. Consider this draft as the foundation for your future planning endeavours.
LINKS:
Website |  Instagram | Programs | YouTube

#188 - Which of these marketing mistakes did you make this year?

It’s time to get a little reflective. 2023 is almost over, and we could probably all use a reality check to see how our year went. In particular, to think about which marketing mistakes we made this year. I’ve seen many people - hell, even myself! - fall into some harmful traps when it comes to messaging, creating content and showing up online. 
 
I’m taking you through the biggest marketing mistakes I noticed so that you can ensure you don’t make them again next year:
 
Trying to Be Like Someone Else: Attempting to emulate someone else's marketing style or personality traits instead of being authentic and finding your unique voice.
Lack of Planning: Failing to create a solid marketing plan, especially in a year of unpredictability, where traditional practices may not work as effectively.
Single-Use Marketing: Spending too much energy on short-lived content like Instagram Stories or TikToks, resulting in wasted resources and a need to constantly create new content.
Marketing for a Pre-Pandemic World: Relying on tactics that worked in previous years without adapting to the changing preferences and behaviours of the post-pandemic audience.
 
So, have you made any of these big marketing mistakes this year? If so, you are definitely not alone. The good news is, you don’t have to get it right straight away. Refining, testing and experimenting is the best way to uncover what works best for your business. Not only that, you’ll learn how to serve and engage with your audience in the most effective way. 
LINKS:
Website |  Instagram | Programs | YouTube

#187 - Is Your Online Course Business Built To Last?

How do you make sure your online course business is built to last? In this episode, we’ll explore the essential elements of building an online empire that stands the test of time. I've had my fair share of ventures, but it was my third attempt that truly made me realise the importance of intentional business building. These experiences taught me the value of creating a business that resonates with your goals, passions and long-term vision.
 
In this episode, I break down the three critical pillars for a lasting online business:
 
A Strong Offer Suite: Your offers should be easy to sell, deliver exceptional results, be profitable, and align with your passions.
   
Effective Sales Systems: Create reliable, repeatable, predictable and ideally, enjoyable sales processes to achieve better planning and scaling.
   
Robust Marketing Systems: Simplify your marketing approach, make it resilient in the face of life's challenges, ensure predictability, measure success, and aim for self-sustainability.
 
Building an online course business that endures is all about having a strong foundation in these three pillars. Tune in to learn how to set yourself up for long-term success and navigate the unpredictable moments in business. Remember, it's not just about immediate success but creating something that lasts through changing times.
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#186 - 3 ways to predict exactly how successful your business will be

In today’s episode, we're diving into the 3 characteristics for success that I see in clients who have smashed it out of the park and received insane results in their businesses. 
 
So listen up, because I’ve got some strategies to help you think about how you’re showing up, learning and growing in your business. I would put money on the fact that if you learn to foster these values, you're going to see even better results than you thought possible:
 
#1 - Fast Implementation: Learn to let go of perfectionism and just get started. I believe that everything in business is an experiment, so rather than getting paralysed by the fear, just get it out there. This will give you the chance to iterate and refine until it’s right.
 
#2 - Genuine Client Care: In the online business world, authenticity and genuine care for your clients can set you apart. When your mission is to create impact and provide exceptional experiences for your clients, it resonates with them and changes the way you market and sell. 
 
#3 - Bouncing Back from Failure: Failure is inevitable in business. And while it hurts, it can be a valuable teacher. Analyse your failures, learn from them and use those lessons to improve. Each setback can be a stepping stone toward future success.
 
I encourage you to take some time to reflect on how you embody these characteristics in your business. If you find that you're lacking in one or more areas, don't worry. Self-awareness is the first step toward growth and improvement in your business and your life.
LINKS:
Website |  Instagram | Programs | YouTube

#185 - How She Did It: Behind the Scenes of a Naturopath’s 7-Figure funnel with Vesna Hrsto

Want to learn how to create a 7-figure funnel? In this episode, we dive into the world of sales funnels with our first ever guest on the podcast, Vesna Hrsto. Vesna is a successful naturopath and the first person I ever helped set up a funnel. We chat about the power of sales funnels and their undeniable impact on business growth. 
 
While many people believe funnels are outdated, we've got real proof that well-optimised funnels not only still work, but can stand the test of time. Vesna shares her journey from struggling with a disorganised sales process to creating a 7-figure funnel that transformed her business. The best part? The funnel is still helping her achieve amazing results five years after its creation. 
 
Vesna now enjoys the advantages of a well-optimised funnel and its ability to bring consistency in income and scalability to her business. We also explore the importance of continuous optimisation in funnel creation. Vesna’s dedication to testing, refining and learning from feedback was crucial in creating the successful funnel she has today. 
 
Tune in to discover how a well-optimised funnel can revolutionise your own business and stand the test of time.
LINKS:
Website |  Instagram | Programs | YouTube