Doing It Online : The Doable Online Marketing Podcast

#187 - Is Your Online Course Business Built To Last?

How do you make sure your online course business is built to last? In this episode, we’ll explore the essential elements of building an online empire that stands the test of time. I've had my fair share of ventures, but it was my third attempt that truly made me realise the importance of intentional business building. These experiences taught me the value of creating a business that resonates with your goals, passions and long-term vision.
 
In this episode, I break down the three critical pillars for a lasting online business:
 
A Strong Offer Suite: Your offers should be easy to sell, deliver exceptional results, be profitable, and align with your passions.
   
Effective Sales Systems: Create reliable, repeatable, predictable and ideally, enjoyable sales processes to achieve better planning and scaling.
   
Robust Marketing Systems: Simplify your marketing approach, make it resilient in the face of life's challenges, ensure predictability, measure success, and aim for self-sustainability.
 
Building an online course business that endures is all about having a strong foundation in these three pillars. Tune in to learn how to set yourself up for long-term success and navigate the unpredictable moments in business. Remember, it's not just about immediate success but creating something that lasts through changing times.
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#186 - 3 ways to predict exactly how successful your business will be

In today’s episode, we're diving into the 3 characteristics for success that I see in clients who have smashed it out of the park and received insane results in their businesses. 
 
So listen up, because I’ve got some strategies to help you think about how you’re showing up, learning and growing in your business. I would put money on the fact that if you learn to foster these values, you're going to see even better results than you thought possible:
 
#1 - Fast Implementation: Learn to let go of perfectionism and just get started. I believe that everything in business is an experiment, so rather than getting paralysed by the fear, just get it out there. This will give you the chance to iterate and refine until it’s right.
 
#2 - Genuine Client Care: In the online business world, authenticity and genuine care for your clients can set you apart. When your mission is to create impact and provide exceptional experiences for your clients, it resonates with them and changes the way you market and sell. 
 
#3 - Bouncing Back from Failure: Failure is inevitable in business. And while it hurts, it can be a valuable teacher. Analyse your failures, learn from them and use those lessons to improve. Each setback can be a stepping stone toward future success.
 
I encourage you to take some time to reflect on how you embody these characteristics in your business. If you find that you're lacking in one or more areas, don't worry. Self-awareness is the first step toward growth and improvement in your business and your life.
LINKS:
Website |  Instagram | Programs | YouTube

#185 - How She Did It: Behind the Scenes of a Naturopath’s 7-Figure funnel with Vesna Hrsto

Want to learn how to create a 7-figure funnel? In this episode, we dive into the world of sales funnels with our first ever guest on the podcast, Vesna Hrsto. Vesna is a successful naturopath and the first person I ever helped set up a funnel. We chat about the power of sales funnels and their undeniable impact on business growth. 
 
While many people believe funnels are outdated, we've got real proof that well-optimised funnels not only still work, but can stand the test of time. Vesna shares her journey from struggling with a disorganised sales process to creating a 7-figure funnel that transformed her business. The best part? The funnel is still helping her achieve amazing results five years after its creation. 
 
Vesna now enjoys the advantages of a well-optimised funnel and its ability to bring consistency in income and scalability to her business. We also explore the importance of continuous optimisation in funnel creation. Vesna’s dedication to testing, refining and learning from feedback was crucial in creating the successful funnel she has today. 
 
Tune in to discover how a well-optimised funnel can revolutionise your own business and stand the test of time.
LINKS:
Website |  Instagram | Programs | YouTube

#184 - 4 high-converting ideas to end the year with a bang

Have you hit all of your business goals this year? If there are some things you’re still hoping to achieve before the year’s end, I’ve got some high-converting ideas you can implement to see a bump in sales and end the year with a bang.  
 
In this episode, I share four simple strategies that are fast to implement, yet super effective:
 
Refresh and relaunch one of your online programs. You can re-record a couple of lessons, or perhaps update the workbook fonts or colours for an updated look. This will give you a chance to sneak in one more little promotion for the year. 
 
Create a VIP experience for existing clients. Whether it’s a live workshop or a planning session, you can show your appreciation to your valuable customers and provide added value during the busy holiday season. 
 
Hold an end-of-year or new-year workshop. Consider hosting a live workshop to help your audience either wrap up the year on a high note or kickstart the new one with some energy. 
 
Set up a funnel. This one is a game-changer that I believe every business owner should implement. So why should you set up a funnel? Funnels work tirelessly for you, like a little machine running in the background of your business. They effectively convert leads into customers, bringing in sales while you focus on other tasks in your business. 
 
So, there you have it - four high-converting ideas to help boost your end-of-year sales and set the stage for an amazing 2024. Remember, you don't need to tackle all of them at once. Pick one or two that resonate with you, and take action. Your goals are absolutely within reach, and these strategies are here to help you achieve them. 
LINKS:
Website |  Instagram | Programs | YouTube

#183 - 5 non-negotiables if you want to grow your course FAST

Today we're diving into the secrets you won’t want to miss if you’re looking to grow your online course fast. It can be difficult to know where to start, and watching those experts on social media with seven or eight figure businesses can make us feel we’re doing it wrong. However, seeing that rapid growth in your business doesn’t need to be hard. 
 
In this episode, I run you through the five non-negotiables I focus on to see incredible results for not only my clients, but also for us here at Hello Funnels: 
 
The ‘Hells Yes’ offer
Deliver amazing client results
Ramp up your list building
Consistent and reliable sales
Healthy profit margin
 
The ultimate goal for growing in business is to create not only financial freedom, but freedom in the various other areas of life. We want to have space for our creative pursuits, to spend more time with the people we love and the ability to focus on what really matters. 
 
By mastering these five foundational elements, you'll allow yourself the chance to grow your course fast and in turn, create the business and lifestyle you really want. 
LINKS:
Website |  Instagram | Programs | YouTube

#182 - Q: Do I have the wrong offer... or the wrong audience?

In today's episode, I'm diving deep into a question that's been top of mind for me lately: How can we tell if we've got the wrong offer or the wrong audience? 
 
If you’ve launched an offer that hasn’t received great results, there’s no need to panic. It happens to many people, and quite a few of my clients have been asking for my guidance on what to do next. Before you consider throwing it all out and starting from scratch, let's take a step back, breathe and explore a few crucial questions.
 
We'll begin by examining the signs that could indicate your offer isn't quite right for your audience. I'll share insights into how you can align your offer with your audience's preferences and your own values. We'll also explore the red flags that might suggest you've attracted the wrong audience, including low engagement, customer service issues and resistance to sales. 
 
I take you through some actionable steps to correct any underlying issues, such as refining your offer to better suit your audience and running tests to assess a different approach and attract the right audience. 
 
So, tune in to this episode for a practical guide on not only getting yourself unstuck, but moving onwards and upwards in all that you have to offer. 
LINKS:
Website |  Instagram | Programs | YouTube

#181 - 5 Clever ways to grow your list + make more sales using ManyChat

Chat marketing is a wonderful tool to engage with your audience and encourage them to opt in. But did you know your chat marketing can be automated? 
 
Today I’m talking about ManyChat, an automated chat marketing tool that has been around for a while, but is currently making a serious comeback. I’m all about saving time and making it easier for people to engage - and I've got five game-changing strategies to share on how you can harness its power for your business.
 
I run through what ManyChat actually is, how to use it and what mistakes to avoid. 
 
I also share five smart ways you can use ManyChat to optimise your chat marketing and engage your audience seamlessly.
 
Promote Your List Building Tools: Instead of just asking people to click a link in your bio to take them to your offer, you can encourage them to send you a message or comment with a specific trigger word and ManyChat will send out the details for you. 
 
Linking to Your Content: Create static links to your most recent long-form content, such as YouTube videos or podcasts, and ManyChat can send them out to interested people for you. 
 
Grow Your Email List: You can use ManyChat to prompt your audience to subscribe so they’re across any upcoming newsletters. It even allows you to create evergreen triggers that can be used again and again. 
 
Asking For Reviews: Use ManyChat to collect reviews or feedback from your audience and create the opportunity to engage in a conversation that will deepen the connection.
 
Qualifying Leads for Sales Conversations: Rather than trying to talk to absolutely everyone who opts in to learn more, ManyChat can help identify potential buyers and handpick them for personalised sales conversations.
So, if you're ready to supercharge your marketing strategies and take audience engagement to new heights, tune in and discover how ManyChat can work wonders for you.
LINKS:
Website |  Instagram | Programs | YouTube

#180 - Steal our totally do-able 90-Day content batching plan

I've got an exciting strategy to spill in this episode – how to batch-create three months' worth of content in just seven hours. Let's be honest, creating marketing content can be a bit of a drag and I’ve often struggled to find a way to make it more fun after creating so much content over the years. 
 
I knew batching my content creation was something I needed to do, but I used to grapple with the planning versus changing plans dilemma. We like our content to align with our marketing events, but life happens and plans shift. Then, a friend dropped a brilliant idea – making content evergreen with "pre-roll ads." This game-changer allowed us to batch content creation efficiently while staying flexible.
 
I'll walk you through my detailed batching process, from planning to fleshing out and recording. Plus, I'll share the importance of taking breaks during recording to avoid voice strain. And here's the best part – my team takes care of the post-batch workflow, making my time required after I’ve created the content minimal.
 
If you've ever found content creation draining, my insights offer a fresh approach to reclaim your time and creativity. Tune in if you want to optimise your content creation process and make room for business growth.
LINKS:
Website |  Instagram | Programs | YouTube

#179 - The 4 emails you should be sending to your list right now

Email marketing is a powerful tool, but coming up with engaging content can be a challenge. 
 
For the sake of my sanity, I've devised a simple structure that you can use to plan your emails each month. It's a lifeline, especially on those days when creativity seems to have abandoned you.
 
The template covers four types of emails: Value, Inspiration, Connection, and Aha.
 
Value Emails: provide practical content that your audience can use immediately. Share your best posts, resources, or tips related to your topic.
 
Inspiration Emails: feature success stories or testimonials from your clients, inspiring your subscribers.
 
Connection Emails: build a personal connection with your audience by sharing personal anecdotes or taking them behind the scenes.
 
Aha Emails: showcase your unique perspective and expertise on a topic, making you stand out.
 
This structure ensures you consistently provide value, inspiration, and connection to your audience while showcasing your unique perspective. 
 
Use AI tools like chat GPT for content generation when needed, and watch your email marketing efforts soar. 
 
Share your success stories with @hellofunnels on Instagram or in the comments over on YouTube:
LINKS:
Website |  Instagram | Programs | YouTube
 

#178 - What a Week in the Life of Hello Funnels Looks Like!

Hey, it's Kate McKibbin here, and I’m ready to give you all a sneak peek into the whirlwind of fun, flexibility, and, of course, productivity that is a week at Hello Funnels. 
What’s Inside? 
Our Virtual HQ: Find out how Slack became our vibrant virtual co-working space.
A Glimpse of My Week: Sharing a look into my not-so-average 9-5. It’s all about balance!
Day-to-Day Magic: Discover how a typical day rolls at Hello Funnels and our team's love for flexible, part-time roles
Universal Nuggets: Grab some universally applicable insights for anyone looking to ace virtual team management and get inspired by our unique ways to keep creativity at its peak.
So, whether you're well-versed in virtual team management or just starting out, hit play and dive in with me. You might just stumble upon your next game-changing idea for your team.
And remember, this is just the tip of the iceberg. For all the juicy details, you'll have to tune in. Can’t wait for you to join the conversation in the episode!