Doing It Online : The Doable Online Marketing Podcast

#197 - 3 best ways to get more eyeballs on your offers

How do you get your offers seen in today’s crazy online world? Standing out from the crowd can be tough, and seems to be getting even harder in this ever changing marketing landscape we find ourselves in. 
 
But don’t worry - there are ways to get ahead of this, and I’m rerunning this episode to share them with you today. These tips are tried and true strategies that I’ve personally used, seen consistently amazing results from and that have stood the test of time.
 
So, are you ready to learn the 3 best ways you can get more eyeballs on your offers and bring in your ideal clients? In this episode, we’ll explore:
 
Leveraging Existing Communities and Guest Trainings
Embracing Mini or Micro Offers to Make Your Marketing Pay for Itself
Joint Ventures for Rapid List Growth
The online marketing world may be a hectic and unpredictable one at times, but it doesn’t mean your sales have to suffer. So, join me today and learn the actionable steps that ACTUALLY WORK to get your offers seen!
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#196 - Ask Kate Anything

When it comes to email marketing, finding the right frequency to connect with your audience can be a tricky task. So how do you know how often to email your email list? What about the amount of emails to send during a promotion? 
 
I get so many questions like this about email marketing, that today I’m answering those I come across regularly: 
How Often Should I Email My Email List? 
How Often Should I Promote to My Email List?
What is a Good Email List Open Rate?
What Size Email List Do I Need To Start Selling? 
What Percentage of My Email List Should I Expect To Buy From Me?
What Size Email List Do I Need To Create A Funnel?
How do you strike the right balance between maintaining engagement without overwhelming your email list subscribers? Tune in today and hear all about how you can find that sweet spot for your business!
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#195 - My favourite hack to explode your list

Are you looking to skyrocket your email list without breaking the bank on advertising? Well, you're in luck! Today, I'm bringing back this episode to reshare my favourite hack that’s not only super quick to implement, but completely free.
 
This actionable little strategy added a whopping 10,000 subscribers to our email list last year. And while a lot of people may have heard the term “exit pop”, I’d say most aren’t utilising it in their business. 
 
So, grab a pen and paper and get ready to learn how you can implement this simple yet powerful tool to see your list explode.
 
LINKS:
Website |  Instagram | Programs | YouTube

#194 - How to scale your course to 7-figures in 2024

You’re stuck at 6 figures. You’ve tried everything to get to that next level of 7 figures - you’ve rewritten your course, changed up your sales pitch… but you just can’t get that needle moving forward! 
 
Trust me - as someone who has been in the online business game for many years, I've been there. I call my current business, Hello Funnels, ‘Business 3.2’, having been creating different online businesses since 2007. And while I’ve made my fair share of mistakes, I've also learnt some valuable lessons along the way on reaching - and even surpassing - my business goals. 
 
Today, I’m rerunning this episode so you don’t miss out on learning the 7 simple steps to scale your online course to 7 figures and beyond. 
 
LINKS:
Website |  Instagram | Programs | YouTube

#193 - This #1 marketing strategy you need for 2024

Do you want to scale your online course, or get more people on your list? Maybe you’re tired of having to make endless social media posts or appearances on podcasts. Well, look no further, because I’ve got just the thing for you: micro offers. Today I’m doing a rerun of this episode to help you hit the ground running and start 2024 right with this #1 marketing strategy. 
If you've been around this part of the internet for a while, you've probably heard me talk about what we call ‘mini but mighty’ offers. They're also known as self liquidating offers and typically at a price point of $27. Micro offers, however, are a little different. 
Usually around $9, micro offers aren’t so much about raking in huge profits. So what are they good for? The beauty in them is that they help cover your ad costs upfront. They provide a safety net for your business, allowing you to scale faster and reach higher levels of success. 
So, if you want to learn how to make your ads pay for themselves and achieve the scalability in your business you’re after, this episode is for you!
 
LINKS:
Website |  Instagram | Programs | YouTube

#192 - The 5-minute Budget for Course Creators

Today, I want to continue on with our theme of helping you plan for this year to ensure it’s your best one yet. Now, I admit this topic is not a glamorous one - but it is important. And while it’s crucial to your business success, it’s often overlooked. We’re talking about creating a budget.
I know it may sound boring, but trust me - I have a really simple process for creating a budget that will only take you five minutes to complete. Plus, it will help you gain clarity on your goals and make informed decisions as your business grows. 
Numbers around how much you can spend, and whether you’re spending too much or too little, are important guardrails that will support you as you take your business to new heights.
So, put aside five minutes, grab a pen and paper, and join me as I break down the simple process of creating a budget for your business.
LINKS:
Website |  Instagram | Programs | YouTube

# 191 - How to reverse engineer your 2024 goals

Today, I want to get stuck into the topic of reverse engineering your goals and share with you the step-by-step process we use with our clients. This process will not only help you set effective goals but also create a plan to achieve them. 
Planning out your year can be an overwhelming task, especially when you're not sure where to begin. You may have heard people talk about starting at the end and working your way backwards, but how do you ensure your goals are realistic and attainable? That's where reverse engineering your goals comes in.
To begin, I recommend grabbing a spreadsheet or pen and paper along with a calculator. We'll be breaking down the process into five steps in this episode, so give it a listen, and get to work!
LINKS:
Website |  Instagram | Programs | YouTube

#190 - Do this every 90-days and watch your business grow

As we step into a brand new year, the focus for myself and our clients turns to goal-setting. I can't help but feel the excitement that comes with a fresh outlook after a solid break.  And I know many of you are just as excited as I am about goal setting and reverse engineering these goals to create a clear path to success.
Today, I want to share with you a powerful goal-setting strategy that can help take your business growth to new heights: our 90-Day Scoreboard.
The 90-Day Scoreboard is a tool we use with our clients every quarter to assess their progress and gain clarity about what's working and what needs improvement. It's a brilliant way to remove any emotional bias and objectively evaluate your business's performance. By consistently reviewing your progress every 90 days, you can track your growth, set actionable goals and stay motivated throughout the year.
LINKS:
Website |  Instagram | Programs | YouTube

#189 - Steal my end of year ritual

We’re approaching the end of the year, and I have a specific end-of-year ritual that I’m sharing with you today. You’re more than welcome to steal this very simple ritual, which will not only help you finish the year with a positive mindset, but will help you in the planning phase for the following year.  
To really make the most of this process, I recommend finding a comfortable and inspiring space outside of your usual work environment. Whether it's a park, a cozy café, or your favourite corner of your home, choose a place where you can unwind and allow your thoughts to flow freely.
 
Celebrate Your Wins: Reflecting on all your wins, big and small. Did someone you admire follow you back on Instagram? Did you write an email that you were incredibly proud of? Celebrate every single achievement. Take a moment to acknowledge your progress and savour those victorious moments. You'll be surprised by how much positivity this exercise brings.
Embrace the Lessons: Think about the lessons you've learned throughout the year.. Each one has contributed to your growth and will propel your business forward.
Recognise your Improvements: Appreciate the areas in which you've improved or upleveled your business. Celebrate these significant upgrades, even if they overlap with the lessons you've learned.
Identify Areas for Growth: Consider the aspects of your business or skills that you'd like to improve in the coming year. These goals will guide your future plans and help you achieve greater success.
Set Three Meaningful Goals: Envision three goals—ambitious and exciting—that you want to accomplish in the new year. Choose goals that excite you and feel within reach, while still pushing your limits.
 
Once you've written everything down, take a deep breath, read over your notes, and make any necessary refinements. Consider this draft as the foundation for your future planning endeavours.
LINKS:
Website |  Instagram | Programs | YouTube

#188 - Which of these marketing mistakes did you make this year?

It’s time to get a little reflective. 2023 is almost over, and we could probably all use a reality check to see how our year went. In particular, to think about which marketing mistakes we made this year. I’ve seen many people - hell, even myself! - fall into some harmful traps when it comes to messaging, creating content and showing up online. 
 
I’m taking you through the biggest marketing mistakes I noticed so that you can ensure you don’t make them again next year:
 
Trying to Be Like Someone Else: Attempting to emulate someone else's marketing style or personality traits instead of being authentic and finding your unique voice.
Lack of Planning: Failing to create a solid marketing plan, especially in a year of unpredictability, where traditional practices may not work as effectively.
Single-Use Marketing: Spending too much energy on short-lived content like Instagram Stories or TikToks, resulting in wasted resources and a need to constantly create new content.
Marketing for a Pre-Pandemic World: Relying on tactics that worked in previous years without adapting to the changing preferences and behaviours of the post-pandemic audience.
 
So, have you made any of these big marketing mistakes this year? If so, you are definitely not alone. The good news is, you don’t have to get it right straight away. Refining, testing and experimenting is the best way to uncover what works best for your business. Not only that, you’ll learn how to serve and engage with your audience in the most effective way. 
LINKS:
Website |  Instagram | Programs | YouTube