Doing It Online : The Doable Online Marketing Podcast

#214 - What is a Sales Ecosystem and why do you need one for your course?

Have you ever been told that you could be just "one funnel away from a million dollars"?
 
While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice.
 
So, what can you do instead that works easier, better and faster? 
 
Today, we’ll explore creating a sales ecosystem, which includes these three main components:
 
Email Engine: The Heartbeat of Your Business
Social Selling System: Engaging Your Audience
Evergreen Launching: Sustaining and Growing
By integrating these three systems, you can create a resilient sales ecosystem with multiple revenue layers. This approach gives you control, flexibility and peace of mind. 
 
So, if you’re tired of running on the spot and hoping things work out in your business, give these strategies a try. I guarantee it’ll give you the confidence you need to plan and grow strategically.
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#213 - 3 things you need to change in your business to survive in 2024

I recently celebrated a big milestone – five years in business! Reflecting on this journey got me thinking about how different it's been from my first online venture, a blog. Market maturation is a big reason why.
Remember those free-wheeling blogging days? We were all about sharing knowledge and building communities. But as the market matured, things got more competitive. Higher-quality content became the norm, and established media crowded the space. That's market maturation at work!
The online course industry, my current playground, is experiencing a similar shift. Those early days felt like a gold rush for creating and sharing knowledge. Now, market maturation is changing the game. There's more competition, and learners expect top-notch production and in-depth content.
But here's the good news: market maturation can be your friend! In the episode, I share three key takeaways I've learned to navigate this evolving market:
Find your niche and own it. Don't try to be everything to everyone. Become the go-to resource in your specific area.
Show up and connect with your audience. People buy from people they know and trust. Build relationships by consistently showing up, providing value beyond your courses, and fostering a community.
Offer courses more frequently. Ditch the launch-and-disappear strategy. Embrace an evergreen approach with smaller, more frequent course offerings.
By understanding market maturation and implementing these tips, you can position yourself for long-term success in the online course world.
LINKS:
 
Resources mentioned: Hello Funnels Live Event
Website |  Instagram | Programs | YouTube

#212 - Are YOU the problem with your offer?

Are you finding it difficult to sell your online courses or offers right now? Let's be honest, things have gotten tougher lately, and I’ve been having so many conversations in our community and in my DMs about just how slow things are. 
So what’s the secret sauce to actually making sales? For 90% of us, the answer isn’t in our marketing - it’s in the offer itself. 
Before you go and try new selling tactics or binge on other people’s launch debriefs, let’s look at the basics. Is your offer the right fit for you? Does it suit the life you’re hoping to live, as well as address the needs of your audience? 
Today I’m going to run you through:
Creating the Right Offer
Aligning Your Offer with You and Your Market
Understanding the Market
Understanding You
The Result: A Win-Win Offer
So, have a think about what you really want for your business. How do you like showing up? How do you like to sell? There’s no wrong answer here, and once you figure out how to tweak your offer to maximise your time, energy and joy, you’ll be on the right track to seeing your online sales grow.
LINKS:
 
Resources mentioned: Hello Funnels Live Event
 
Website |  Instagram | Programs | YouTube

#211 - If launching feels hard right now : listen to this

Let's face it, launching online programs in 2024 is rough. It just keeps getting harder, and there's no magic bullet on the horizon. If this sounds like you, constantly launching but with fizzling results, you're not alone.
So, what's the answer? We need a sustainable, manageable system to remove the launch cycle without sacrificing income. 
Forget the one-size-fits-all funnel. We teach our clients to build an ecosystem that consists of three parts: 
Social Sales System (aka InstaATM): This is your sales engine on autopilot, powered by the magic of ManyChat and a few automations..
Email Engine (aka M3 Funnel): This is your tireless salesperson, working 24/7 to turn leads into sales with a nurturing sequence.
Evergreen Launches: We're not ditching launches entirely, but we're making them evergreen.
This isn't a get-rich-quick scheme – it's about building a sustainable business. After a few months of implementing this ecosystem, you'll not only have a well-oiled sales engine, but you'll also have a system that pretty much runs on autopilot. This frees up your time and energy to focus on what truly matters – growing your business and serving your clients.
We've got a free tool to help you see the potential – a calculator that lets you plug in your numbers and project your monthly revenue with this system in place. Head over to hellofunnels.co/quit (as in "quit launching") to check it out.
 
LINKS:
 
Website |  Instagram | Programs | YouTube

#210 - 3 ways to 2024-proof your webinars

I love webinars. They're still one of my favourite ways to convert online, but let's face it – people's consumption habits are changing. I have seen so many business owners struggling recently with very low attendance rates, dismal consumption rates on their webinars and they’re starting to wonder whether webinars are dead.
Well before you throw the whole strategy out, I’ve got three simple tweaks that can help your webinars convert for the sophisticated 2024 consumer. 
Audio on the Go: Your New Secret Weapon
Repurpose your webinar as an audio recording, basically a podcast episode. This lets folks consume your content while they're commuting, exercising, or tackling chores.
Snackable Content: Bite-Sized Knowledge Bombs
Let's be honest, attention spans are shrinking faster than a free sample table at Woolies. Instead of one long webinar, why not break it down into bite-sized, 10-minute modules? Think of them as "snackable content" – easy to digest and perfect for busy schedules. 
The Mini-Webinar: Your Warm-Up Act
Imagine a supercharged version of your webinar, condensed into a power-packed 10 minutes. This "mini-webinar" is a game-changer for warm audiences – people who already know you and trust your expertise. Use it to pique their interest and nudge them towards the next step, whether it's applying for your program or booking a sales call. 
Remember, by staying adaptable and meeting your audience where they're at, you can keep your webinars converting like crazy in 2024 and beyond. Just like anything in business, our customers needs change and it’s up to us to adapt. Just because a long webinar used to work, doesn’t mean it always will. If you’re willing to shake things up, you’ll see your conversion rate increase.
LINKS:
 
Website |  Instagram | Programs | YouTube

#209 - Thrivecart VS Samcart

In today's episode, we're diving into a showdown between two checkout platforms: Thrivecart and Samcart. With experience using both extensively, I've broken down their comparison into key categories to help you make an informed decision.
Pricing:
Samcart offers multiple price options, with the $149/month tier being the most common.
Thrivecart, on the other hand, requires a one-time payment of around $500 for lifetime access, so it’s  the more cost-effective option.
Stability:
Thrivecart has a history of stability issues, prompting my switch to Samcart, which guarantees a 99.9% uptime.
Support:
Samcart shines in support, offering better communication and even a paid option for priority support.
Courseware:
While both platforms offer courseware, Thrivecart emerges as the easier-to-use and aesthetically pleasing option.
Design:
Thrivecart's checkout designs are visually appealing but come with stability concerns.
Order Bump Design:
Thrivecart offers a more user-friendly experience for creating order bumps, though limited to one per transaction.
Samcart allows for multiple order bumps, albeit with more manual adjustments required.
Affiliates:
Thrivecart's all-inclusive pricing surpasses Samcart's tiered structure, particularly in affiliate management.
Upsell Tracks:
Samcart's unique feature of creating different upsell tracks based on purchase price puts it ahead of Thrivecart.
Reporting:
While Thrivecart offers clearer funnel breakdowns, Samcart provides a more comprehensive overview of individual product sales.
Final Decision:
After careful evaluation, Samcart emerges as the preferred choice due to its stability and support. However, the right choice between the two depends on individual business needs and preferences.
Tune in to understand the nuances of each platform and make the best decision aligned with your business goals.
LINKS:
Website |  Instagram | Programs | YouTube

#208 - How to make $538 from your $27 offer

So, you want to create a low ticket offer. You’ve seen the strategy and thought, “I just need to create something cheap and sell a bunch of it - easy!” But hang on - this thinking can be dangerous, because there’s actually a lot more to it than that!
 
I’m sorry to say it, but without putting all the other pieces into place, it’s going to be a total waste of your time, energy and effort. So, how can you actually turn your low ticket offers into profitable sales?
 
Let’s dive in and explore the best strategies to implement so that you can transform a $27 offer into a $200, $300 or even $500 sale!
 
Today I’m talking you through creating a really strong upsell track to go behind your low ticket offer. I walk you through what each step is, the numbers to look out for and which order you need to be launching them in:
 
1. The Order Bump: A Logical and Easy-to-Understand Offer
2. The First Upsell: Complementing the Initial Purchase
3. The Second Upsell: Offering an Even More Valuable Solution
4. Bonus Tip: Adding a Third Upsell as a Downsell
 
While it might look like a lot of work at first glance, you don't actually need to go and create a bunch of stuff to create this upsell track. There’s no doubt you have a lot of value already existing as bonuses in your programs.
 
So, get out there - create, test and play with this easy and effective strategy to start seeing more profit from your low ticket offer! 
LINKS:
Website |  Instagram | Programs | YouTube

#207 -10 Qs to create a million dollar low ticket offer

If you’ve been with me for a while now, you’ve certainly noticed that I’m a big fan of low-ticket offers.  Low Ticket Offers, when done correctly, can be an absolute game changer for your business They have the potential to not only boost sales but also enhance your marketing strategy, increase your revenue streams, and attract high-quality leads.
However, crafting a successful low-ticket offer requires careful consideration and strategic planning. That's why I want to share with you 10 questions that will help you evaluate a low-ticket offer so you can be confident it’ll work for your business.
Does your offer grab your ideal client's attention with its uniqueness and relevance?
Is your offer easily understandable, showcasing its value and target audience?
Is your offer tailored to your ideal client while appealing to a broader audience?
Does your offer provide enough value to prompt purchases?
Will customers feel they've received exceptional value after consuming your offer?
Does your offer reflect your unique approach, creating interest in working with you further?
Does your offer leave customers wanting more without overwhelming them?
Is your offer easy to implement without overwhelming the customer?
Does your offer provide clients with immediate benefits, showcasing your expertise?
Does your offer smoothly lead to your higher-tier offerings, maximizing sales potential?
I’ll walk you through each of these questions, so you’ll be able to build irresistible low-ticket offers that don’t just drive sales, but also forge a lasting connection with your audience.
Until next time, stay inspired and keep striving for success!
 
LINKS:
 
Website |  Instagram | Programs | YouTube

#206 - Our fave tools to sell on Social Media

I have got some very good news for you, my friend: it has  actually never been easier to sell your offers online than it is today! And it’s made even easier still when you have the right tools.
 
If you’ve been in my online world for any time at all, you'll know I'm a massive geek for tools and new software. And while some parts of online business have gotten more challenging, the tech side of things - particularly automation - just keeps getting more and more fun.
 
So today, we're going to be geeking out on what the best tools are to allow you to sell on social media with a lot more ease:
 
Canva: Elevate your visual content
Airtable: Streamline your social media planning
Metricool: Optimise your social media scheduling
ChatGPT: Repurpose and generate engaging content
Manychat: Personalise your social selling
 
Selling online can actually become a joy if you’re utilising the incredible tools available out there and getting creative to tailor them to your business.
 
So, which one are you going to try? 
LINKS:Website |  Instagram | Programs | YouTube

#205 - Steal our 6-figure social media funnel

Have you seen the abundance of Instagram posts asking you to DM a specific word to receive a freebie?
I’m sure you have! It’s been a hugely popular strategy in recent months and has brought success for a lot of people. How exactly does something so simple create success and profit in your business?
That’s what we’re exploring in today’s episode! I’ll take you through my Instagram funnel and the steps I use to maximise its impact.  
Phase One: Engagement: The first phase of a social media funnel is where you engage with your audience and ask them to DM you a specific word or phrase for a freebie.  Then an automated tool like ManyChat, responds to them and gives them the product, all without you lifting a finger!
Phase Two: Qualification: A bit of time after they received whatever they opted in for, you should check back in to tell them about another offer that could benefit them. If they’re interested, ask a qualifying question to help you determine which of your products is best suited to them. 
Phase Three: Connect and Convert: The final phase of the social media funnel focuses on connecting with users on a deeper level and guiding them toward conversion. I don’t mean pretending they aren’t talking with a bot; I mean adding personal touches to the automation that helps people connect with you. 
 
What happens next is going to differ for every business and every offer. Maybe some people get sent to a low-ticket offer, another group gets a discount code to access a program, and another group gets invited to book a call with you. Wherever they end up, phase two & three will significantly boost your chances of converting to a sale.
Enjoy!
 
LINKS:
Website |  Instagram | Programs | YouTube