Doing It Online : The Doable Online Marketing Podcast

#217 - The real secret to always selling out your offers

Want to know the secret to selling out your offers consistently?
 
Well, you’re in luck, because today I’m sharing a snippet from Day 2 of our UFW live event that blew our attendees away and armed them with some crucial strategies to sell their offers with much more ease.
 
With so much marketing advice making the rounds online, it can be really confusing to know what the best path to take is. But I have some good news for you: you don’t need to be a sales and marketing expert to make more sales.
 
In this episode, we’re talking about a simple reframe that will highlight what you should actually be focusing on to move the needle forward in your business.
 
I discuss how creating an irresistible offer is more important than being a sales and marketing guru, and share practical ways to set your pricing correctly. We’ll also explore how to approach delivering your program in a way that best suits both you and your ideal clients. 
 
Despite the economic waves, your business can thrive with the right adjustments. Little tweaks add up, whether it’s pricing, promise or payment options. Remember, our goal is continuous improvement – the layer-by-layer approach often leads to the most substantial gains.
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#216 - These exact words will make you more sales

I recently held an epic three-day experience called “Unf*ckwithable Live”. This was a  live online event packed with value to help business owners make more sales and thrive, no matter what the economy is doing.
 
We received such amazing feedback from this event, I couldn’t resist sharing the top three takeaways with you. So, pick up your pen and paper and get ready for some serious value bombs that you can take right into your business:
 
Speak Your Audience’s Language
Getting in front of lots of people is one thing, but how do you make it so that they remember you? The answer: You need to learn to speak their language. We’ll explore learning your audience’s pain points and how to communicate with them in their own words.  
 
Create Impactful Lead Magnets
Once you’ve uncovered the right messaging, it’s time to create lead magnets that tie to your talking points. I talk about the 20-minute rule, where any freebie you offer should take no more than 20 minutes to consume. A concise and impactful lead magnet lets them see immediate value, making them much more likely to buy your paid offers. 
 
Can You Afford to Pay for Your Customers?
This might look like a weird question, but hear me out: once you’ve nailed offers that sell with ease, you’ll know exactly how much you can spend to acquire new customers safely. You can dive into the marketplace of paid ads and put them on repeat. It’s a bit like having a superpower – you’re protected against any market ups and downs, and you’ll keep making sales no matter what.
 
Now, don’t be scared off by these strategies if you don’t have the greatest budget or all your systems in place yet. They’re the end goal, the stuff we’re always working towards. Just start with connection, and you’ll be on your way to kicking all your business goals. 
 
LINKS:
Website |  Instagram | Programs | YouTube

#215 - If your sales have plateaued or gone backwards, do this!

Have your sales stalled, plateaued or even started to decline? If so, please don’t beat yourself up. 
 
It’s not just you, and there’s certainly nothing wrong with you. It’s happening to some of the biggest and longest standing businesses out there. 
 
So, let’s take a deep breath, dust ourselves off and look at this six-step plan that will help you increase sales, maintain growth and stay proactive in these challenging times. 
 
We’ll step through:  
 
Getting clear on your numbers
Identifying and focusing on profitable offers
Adapting and optimising your offers
Making more frequent offers
Growing your audience
Optimising existing processes
 
Remember, you don’t have to be a marketing expert to start seeing growth again, but you do need to take some practical steps towards getting there.
 
If you need help, that’s precisely what we do at eCourse Empire. Head over to hellofunnels.co/empire  for more details. Remember, even if your sales have slowed, you can turn things around with the right strategies. Looking forward to seeing you inside when you’re ready!
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#214 - What is a Sales Ecosystem and why do you need one for your course?

Have you ever been told that you could be just "one funnel away from a million dollars"?
 
While this sounds pretty enticing, I’ll be honest with you: it’s just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice.
 
So, what can you do instead that works easier, better and faster? 
 
Today, we’ll explore creating a sales ecosystem, which includes these three main components:
 
Email Engine: The Heartbeat of Your Business
Social Selling System: Engaging Your Audience
Evergreen Launching: Sustaining and Growing
By integrating these three systems, you can create a resilient sales ecosystem with multiple revenue layers. This approach gives you control, flexibility and peace of mind. 
 
So, if you’re tired of running on the spot and hoping things work out in your business, give these strategies a try. I guarantee it’ll give you the confidence you need to plan and grow strategically.
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#213 - 3 things you need to change in your business to survive in 2024

I recently celebrated a big milestone – five years in business! Reflecting on this journey got me thinking about how different it's been from my first online venture, a blog. Market maturation is a big reason why.
Remember those free-wheeling blogging days? We were all about sharing knowledge and building communities. But as the market matured, things got more competitive. Higher-quality content became the norm, and established media crowded the space. That's market maturation at work!
The online course industry, my current playground, is experiencing a similar shift. Those early days felt like a gold rush for creating and sharing knowledge. Now, market maturation is changing the game. There's more competition, and learners expect top-notch production and in-depth content.
But here's the good news: market maturation can be your friend! In the episode, I share three key takeaways I've learned to navigate this evolving market:
Find your niche and own it. Don't try to be everything to everyone. Become the go-to resource in your specific area.
Show up and connect with your audience. People buy from people they know and trust. Build relationships by consistently showing up, providing value beyond your courses, and fostering a community.
Offer courses more frequently. Ditch the launch-and-disappear strategy. Embrace an evergreen approach with smaller, more frequent course offerings.
By understanding market maturation and implementing these tips, you can position yourself for long-term success in the online course world.
LINKS:
 
Resources mentioned: Hello Funnels Live Event
Website |  Instagram | Programs | YouTube

#212 - Are YOU the problem with your offer?

Are you finding it difficult to sell your online courses or offers right now? Let's be honest, things have gotten tougher lately, and I’ve been having so many conversations in our community and in my DMs about just how slow things are. 
So what’s the secret sauce to actually making sales? For 90% of us, the answer isn’t in our marketing - it’s in the offer itself. 
Before you go and try new selling tactics or binge on other people’s launch debriefs, let’s look at the basics. Is your offer the right fit for you? Does it suit the life you’re hoping to live, as well as address the needs of your audience? 
Today I’m going to run you through:
Creating the Right Offer
Aligning Your Offer with You and Your Market
Understanding the Market
Understanding You
The Result: A Win-Win Offer
So, have a think about what you really want for your business. How do you like showing up? How do you like to sell? There’s no wrong answer here, and once you figure out how to tweak your offer to maximise your time, energy and joy, you’ll be on the right track to seeing your online sales grow.
LINKS:
 
Resources mentioned: Hello Funnels Live Event
 
Website |  Instagram | Programs | YouTube

#211 - If launching feels hard right now : listen to this

Let's face it, launching online programs in 2024 is rough. It just keeps getting harder, and there's no magic bullet on the horizon. If this sounds like you, constantly launching but with fizzling results, you're not alone.
So, what's the answer? We need a sustainable, manageable system to remove the launch cycle without sacrificing income. 
Forget the one-size-fits-all funnel. We teach our clients to build an ecosystem that consists of three parts: 
Social Sales System (aka InstaATM): This is your sales engine on autopilot, powered by the magic of ManyChat and a few automations..
Email Engine (aka M3 Funnel): This is your tireless salesperson, working 24/7 to turn leads into sales with a nurturing sequence.
Evergreen Launches: We're not ditching launches entirely, but we're making them evergreen.
This isn't a get-rich-quick scheme – it's about building a sustainable business. After a few months of implementing this ecosystem, you'll not only have a well-oiled sales engine, but you'll also have a system that pretty much runs on autopilot. This frees up your time and energy to focus on what truly matters – growing your business and serving your clients.
We've got a free tool to help you see the potential – a calculator that lets you plug in your numbers and project your monthly revenue with this system in place. Head over to hellofunnels.co/quit (as in "quit launching") to check it out.
 
LINKS:
 
Website |  Instagram | Programs | YouTube

#210 - 3 ways to 2024-proof your webinars

I love webinars. They're still one of my favourite ways to convert online, but let's face it – people's consumption habits are changing. I have seen so many business owners struggling recently with very low attendance rates, dismal consumption rates on their webinars and they’re starting to wonder whether webinars are dead.
Well before you throw the whole strategy out, I’ve got three simple tweaks that can help your webinars convert for the sophisticated 2024 consumer. 
Audio on the Go: Your New Secret Weapon
Repurpose your webinar as an audio recording, basically a podcast episode. This lets folks consume your content while they're commuting, exercising, or tackling chores.
Snackable Content: Bite-Sized Knowledge Bombs
Let's be honest, attention spans are shrinking faster than a free sample table at Woolies. Instead of one long webinar, why not break it down into bite-sized, 10-minute modules? Think of them as "snackable content" – easy to digest and perfect for busy schedules. 
The Mini-Webinar: Your Warm-Up Act
Imagine a supercharged version of your webinar, condensed into a power-packed 10 minutes. This "mini-webinar" is a game-changer for warm audiences – people who already know you and trust your expertise. Use it to pique their interest and nudge them towards the next step, whether it's applying for your program or booking a sales call. 
Remember, by staying adaptable and meeting your audience where they're at, you can keep your webinars converting like crazy in 2024 and beyond. Just like anything in business, our customers needs change and it’s up to us to adapt. Just because a long webinar used to work, doesn’t mean it always will. If you’re willing to shake things up, you’ll see your conversion rate increase.
LINKS:
 
Website |  Instagram | Programs | YouTube

#209 - Thrivecart VS Samcart

In today's episode, we're diving into a showdown between two checkout platforms: Thrivecart and Samcart. With experience using both extensively, I've broken down their comparison into key categories to help you make an informed decision.
Pricing:
Samcart offers multiple price options, with the $149/month tier being the most common.
Thrivecart, on the other hand, requires a one-time payment of around $500 for lifetime access, so it’s  the more cost-effective option.
Stability:
Thrivecart has a history of stability issues, prompting my switch to Samcart, which guarantees a 99.9% uptime.
Support:
Samcart shines in support, offering better communication and even a paid option for priority support.
Courseware:
While both platforms offer courseware, Thrivecart emerges as the easier-to-use and aesthetically pleasing option.
Design:
Thrivecart's checkout designs are visually appealing but come with stability concerns.
Order Bump Design:
Thrivecart offers a more user-friendly experience for creating order bumps, though limited to one per transaction.
Samcart allows for multiple order bumps, albeit with more manual adjustments required.
Affiliates:
Thrivecart's all-inclusive pricing surpasses Samcart's tiered structure, particularly in affiliate management.
Upsell Tracks:
Samcart's unique feature of creating different upsell tracks based on purchase price puts it ahead of Thrivecart.
Reporting:
While Thrivecart offers clearer funnel breakdowns, Samcart provides a more comprehensive overview of individual product sales.
Final Decision:
After careful evaluation, Samcart emerges as the preferred choice due to its stability and support. However, the right choice between the two depends on individual business needs and preferences.
Tune in to understand the nuances of each platform and make the best decision aligned with your business goals.
LINKS:
Website |  Instagram | Programs | YouTube

#208 - How to make $538 from your $27 offer

So, you want to create a low ticket offer. You’ve seen the strategy and thought, “I just need to create something cheap and sell a bunch of it - easy!” But hang on - this thinking can be dangerous, because there’s actually a lot more to it than that!
 
I’m sorry to say it, but without putting all the other pieces into place, it’s going to be a total waste of your time, energy and effort. So, how can you actually turn your low ticket offers into profitable sales?
 
Let’s dive in and explore the best strategies to implement so that you can transform a $27 offer into a $200, $300 or even $500 sale!
 
Today I’m talking you through creating a really strong upsell track to go behind your low ticket offer. I walk you through what each step is, the numbers to look out for and which order you need to be launching them in:
 
1. The Order Bump: A Logical and Easy-to-Understand Offer
2. The First Upsell: Complementing the Initial Purchase
3. The Second Upsell: Offering an Even More Valuable Solution
4. Bonus Tip: Adding a Third Upsell as a Downsell
 
While it might look like a lot of work at first glance, you don't actually need to go and create a bunch of stuff to create this upsell track. There’s no doubt you have a lot of value already existing as bonuses in your programs.
 
So, get out there - create, test and play with this easy and effective strategy to start seeing more profit from your low ticket offer! 
LINKS:
Website |  Instagram | Programs | YouTube