Doing It Online : The Doable Online Marketing Podcast

#23 - 13 lessons from my 13-year bizaversary (part 2)

They say the sequel is never as good as the original…
 
But Part 2 of my 13 lessons from my 13-year bizaversary is pretty amazing!
 
Sure my biz looks a helluva lot different now to what it did those 13 years ago...
 
But each year I reflect on the major lessons just so I can share them with you.
 
So let’s dive into the remaining 6 lessons from my bizaversary special right now…
 
Things You’ll Learn in this Episode of Doing it Online:
Part 2 of my bizaversary celebrations
The final 6 lessons from my 13 years in business
Join the next round of our $5K Funnel FORMULA at hellofunnels.co/5kfunnel
 
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave a 5-Star review and then submit your details at katesbonus.com
Want the show notes + more funnel goodies? Head to katemckibbin.com/podcast

#22 - 13 lessons from my 13-year bizaversary (part 1)

This week is my bizaversary!
 
It’s been 13 years since I hit send on my first ever email newsletter, and my very first business Drop Dead Gorgeous Daily was born.
 
It’s become a little ritual for me each year to really sit back and reflect on the lessons I have learned along the way.
 
So to celebrate this week I’m sharing 13 lessons from 13 years in business!
 
Today’s episode is PART 1 of a special bizaversery edition of the Doing It Online Podcast.
 
My hope is that by sharing these with you, there will be a nugget or two in here for you that will help you to move your business forward.
 
Things You’ll Learn in this Episode of Doing it Online:
Part 1 of my bizaversary celebrations
7 lessons I’ve learnt from 13 years in business
Join my FREE 3-Day offer overhaul challenge - Sold-Out Success starting December 8th. Sign up at kateschallenge.com 
 
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave a 5-Star review and then submit your details at katesbonus.com
Want the show notes + more funnel goodies? Head to katemckibbin.com/podcast

#21 - 3 simple reasons your course is HARD to sell

It’s time for some tough love!
 
If right now your online courses and programs are not selling like hotcakes…
If they don't have a waitlist hundreds of people long…
If your launches are not blowing up…
 
It’s time to take a closer look at why your course sales suck.
 
Because the truth is most offers can go from HARD to sell... to selling like oh-so delicious hotcakes...with just 3 simple tweaks.
 
So let’s dive in and turn your course into a Sold Out Success. 
 
Things You’ll Learn in this Episode of Doing it Online:
3 oh-so common offer killers that make your course hard to sell
How to take your course from hardly selling to selling like hotcakes with 3 simple tweaks
Join my FREE 3-Day offer overhaul challenge - Sold-Out Success starting December 8th. Sign up at kateschallenge.com 
 
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave a 5-Star review and then submit your details at katesbonus.com
Want the show notes + more funnel goodies? Head to katemckibbin.com/podcast

#20 - The curse of the second launch (and how to avoid it)

Let me paint you a picture…
 
You’ve heard people talking all about online courses…
You’re working 1:1 but your time is maxed out…
 
So you finally decide to go for it -  to take the jump, do the scary thing and create your first online course.
 
You pull it all together and it’s ready to go so you send some emails to your list and you talk about it on social media. 
 
You’re SO excited about this new thing that you’ve created AND even more so when you get some sales (go you!). 
 
You’ve launched it once so in a few months you decide it’s time to launch your course again - very similar to how you ran it the first time...
 
But this time you make less sales.
 
This is what I call the Curse of the Second Launch.
 
Now before you hit the panic button and throw your course in the bin - I want you to know this is perfectly normal!
 
That’s why in today’s episode I’ll be sharing more on the Curse of the Second launch - why it happens and how you can avoid (or recover from) it.
Things You’ll Learn in this Episode of Doing it Online:
What exactly the Curse of the Second Launch is
Why the Curse of the Second Launch happens
My 4 tips for avoiding the Curse of the Second Launch happening to YOU
Join my FREE 3-Day offer overhaul challenge - Sold-Out Success starting December 8th. Sign up at kateschallenge.com 
 
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast

#19 - How to explode your email list... with pop-ups (without annoying your readers!)

What is the online business equivalent of Kale?
 
POP-UPS!
 
Sure pop-ups can suck…
And no one really likes them, but man are they good for your business!
 
There is a RIGHT way to use them. And when you use them in that way they can absolutely explode your email list.
 
The reason no one likes pop-ups... is because they’ve been done so very very badly for so long.
 
So in today’s episode I’m sharing tips on how to make your pop-ups NOT suck.
 
Because once you’ve set up your non-sucky pop-ups, they’ll be one of the best hands-free tools you can use in your business to get your list building firing.
 
Let’s do this! 
Things You’ll Learn in this Episode of Doing it Online:
Why pop-ups are like kale
My tips on how to make pop-ups NOT suck
In 15 minutes you too can set up a handy pop-up tool that helps you explode your email list. 
Resources:
Convertbox
 
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast

#18 - Why you need to stop saying ”but.. I’m no good at tech”

It’s time for a bit of tough love…
 
You need to STOP saying that you’re no good at tech.
 
There I said it! 
 
But this dose of ass-kicking is done with love because I don’t want it to stop you from creating online courses and funnels in your business.
 
Because if you keep saying it...it’s going to keep you stuck. 
 
So if you’ve ever thought to yourself…“I’m no good at tech” or “Tech just hates me” - this episode is for YOU.
Things You’ll Learn in this Episode of Doing it Online:
Why it’s time to stop using “I’m no good at tech” as an excuse
The two reasons that saying you’re not good at tech is keeping you stuck
My mantra to switch your mindset and learn the hard things! 
 
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast

#17 - BTS of my first ever course launch (+ what I wish I knew back then!)

In the last 6 years...I’ve created and launched over 12 different courses and online programs.
 
YES! 12!
 
So in today’s episode, I want to share a behind the scenes of what my first ever course launch looked like.
 
Because I know that it’s helpful to lift the curtain and see where people started...not just where they are right now (many launches in).
 
This episode was prompted by a Facebook Memory of my very first website design. To see where my website started and where it is now, just shows how things can change when you take imperfect action. The same goes for launching online programs. 
 
So if you still haven’t taken the leap to create and launch your first online course or program. 
 
Let me take you through my very first course launch where you’ll see it was very imperfect too.
 
But the most important thing is that it happened! And I started...which has led me to launch twelve times and arrive at the business I have today. 
 
So together let’s start that walk down memory lane of my very first online course launch…
Things You’ll Learn in this Episode of Doing it Online:
Behind the scenes of my first ever online course and how I brought it to life 
The biggest wins from my first ever launch
The lessons I’ve learned after creating and launching over 12 different online courses and programs
 
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast

#16 - Q&A - All your funnel Qs answered

If you’ve been thinking about funnels (I do it all the time)...
 
But you can’t quite get your head around if they will work for your biz…
 
In episode 16 I’ve answered all the funnel questions you asked me (straight from IG)!
 
The big, burning questions you’ve been mulling over...trying to decide if you’re ready for the funnel life and if my 5K Funnel Formula program is right for you.
 
And with doors closing for our special 4-week fast start LIVE round VERY SOON (October 22nd US time / October 23rd AUS time) you better get listening! 
Things You’ll Learn in this Episode of Doing it Online:
I’m answering ALL your funnel questions 
All the info you need to decide if you need funnels in your biz (the answer is yes!)
Join the special 4-week fast start LIVE round of $5K Funnel FORMULA at katemckibbin.com/5kfunnel
 
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast

#15 - 3 unexpected ways funnels have changed my life

It’s no secret that funnels have changed my life. Of course there are the obvious ways...more money, more time, less stress…
 
But in this episode I’m sharing the 3 unexpected ways that funnels have changed my life.
 
And it’s because of this that I’m sooo passionate about helping other online business owners, coaches and course creators to set up their own funnels too.
 
To get their time, energy and creativity back.
 
And to be able to show up as their best selves again for their loved ones, and their clients.
 
Check out Episode 15 as I celebrate the wonderful (unexpected) upside to adding a simple sales system (aka Funnel) to your online business. 
Things You’ll Learn in this Episode of Doing it Online:
3 unexpected ways that funnels have changed my life.
How funnels have made me more creative, given me clearer boundaries, and made me a better Mum
Join the special 4-week fast start LIVE round of $5K Funnel FORMULA at katemckibbin.com/5kfunnel
 
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast

#14 - How to know what to focus on FIRST to grow your business

You want to know what you should focus on FIRST to grow your biz…
 
But you read a blog post about how someone swears by challenges to grow their business...
 
And then there's an Instagram story about how you need a self-liquidating offer...
 
And another person says you NEED to learn Pinterest.. and another Google...
 
And YOU JUST CAN’T KEEP UP!
 
You’re totally overwhelmed and second guessing how you’re actually going to grow your biz!
 
Introducing my simple 3 step process to help you figure out your plan to grow your biz. To get you crystal clear on exactly what you should be doing, your priorities and what to focus on to make the biggest impact in YOUR business.
 
And the rest...you can forget about, because it’s just white noise!
 
Let me tell you more...
Things You’ll Learn in this Episode of Doing it Online:
How to get crystal clear on what you should be doing to grow your biz
My simple 3 step process that I use when I am feeling overwhelmed, to help me find what is REALLY important to focus on,
Join my FREE 3-Day offer overhaul challenge - Sold-Out Success starting October 12th. Sign up at kateschallenge.com
 
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast