Doing It Online : The Doable Online Marketing Podcast

#229 - Is this why evergreen isn't working for you?

You nerded up. You stood up and did the big, scary thing. You created that funnel. 
 
But…it didn’t go as well as you hoped.
Even after promoting your lead magnets and running ads, the sales came through at a frustrating trickle. We’ve all been there - especially as busy business owners who don’t necessarily have the time to perfectly optimise our funnels. 
 
When you feel like your funnel’s a flop, it’s too easy to come to the conclusion that funnels don’t work - or at least, not for you. 
 
But what if I told you there was a workaround that could save you time and create higher conversion rates, all with you becoming a marketing expert? 
 
Today, I’m introducing a new, easy way to create funnels that might just change everything for you and your business: stacking multiple, imperfect funnels.
 
While creating more than one funnel might sound ambitious, it’s actually all about working smarter, not harder. 
 
So join me and learn about this time-saving, high-converting strategy that will transform those trickles into floods of sales!
 
LINKS:
 
How To Make Sales Everyday Masterclass
Website |  Instagram | Programs | YouTube

#228 - What the big names aren't telling you

Ever wondered what differentiates the huge successes of top-tier online businesses from the rest of the pack?
 
It's not just luck or a massive ad budget; it's usually a mix of savvy strategies and behind-the-scenes tactics that most people never see. 
 
Luckily for you, I’m no good at keeping secrets! 
 
Today I'm sharing exclusive insights from our private podcast, The Secret Funnel Files, to pull back the curtain on what some of the biggest names in the industry are doing to skyrocket their sales and profits. 
 
I’ll break down the exact numbers and strategies of names like Amy Porterfield, Jenna Kutcher and Evelyn Weiss to show you how they’re using below-the-surface strategies to massively boost the sales and profit - and how you can implement them too!
 
These hidden strategies are not optional extras. They are essentials for scaling and sustaining a successful online business. No matter how far you are into business,  they’re essential for you too. 
 
In the next episode, I'm actually going to help you break down and figure out how to start implementing one of these strategies and begin making evergreen sales right away.
 
Click the link below and make sure you don’t miss out! 
 
LINKS:
 
The Secret Funnel Files
Website |  Instagram | Programs | YouTube

#227 - The Iceberg Effect: The TRUTH behind those income claims posts

You know those big names you follow online, the ones with the impressive income claims and mind-blowing success stories? Ever sensed that there's more beneath the surface? 
You’re absolutely right.
The truth is, the real magic happens with the strategies you don't see – the ones running quietly behind the scenes, often making up 30 to 40, even up to 60%, of the successful revenue. 
That's right, without these tactics, many of these influencers and entrepreneurs would be running close to or at a loss. And yet, these strategies are rarely shared or discussed.
But don’t worry, today I’m pulling back the curtain and sharing the invisible strategies that truly drive success.
LINKS:
Website |  Instagram | Programs | YouTube |  Secret Funnel Files

#226 - Email Marketing 101

Ah, the magical world of email marketing.
 
It can be a confusing space to navigate, especially when the rules seem to be constantly changing. 
 
Naturally, I get asked a lot of questions about how to approach it and the best practices for increasing engagement with our email list. 
 
Today, I’m doing a quick Q&A with the most common questions I get, so you can start to apply some super effective strategies to your email marketing campaigns.
 
The questions we’ll cover are:  
 
How often should I email my email list?
How often should I promote to my list?
What are good open rates? 
What size list do I need to start selling products?
What percentage of my email list should I expect to buy?
What size list do I need to create a funnel? 
 
These kinds of questions are definitely ones we should all be asking, because when we don’t know what we don’t know, we can end up making some really big mistakes.
 
I hope these answers have given you some clarity and guidance around optimising your email marketing, and if you have any other burning questions on the topic, feel free to send us a DM over on Instagram at @hellofunnels! 
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#225 - The simple ad campaign that gets a 21x ROI with Zach Spuckler

We love seeing crazy ROIs roll in for our clients.
 
Even more if they’re the result of a very simple ad campaign. 
 
For Zach Spuckler, the strategies he implemented from our Weightless Magic Program achieved some seriously impressive numbers - we’re talking a 21x ROI.  
 
Zach is an internet OG and founder of Heart, Soul & Hustle, a marketing company that turns course creators into profitable business owners. Using our strategies as well as adding some damn clever ones of his own, he had an incredible experience that you’ll want to hear about if you’re looking to create jaw-dropping results of your own.
 
Zach generously offered to break it all down and show us how he made it work, including how he generated $4,828.60 cash in hand in just two and half days. 
 
So, grab a pen and paper and get ready to learn about the best ingredients you need to create the ROIs you’ve been dreaming of.
LINKS:
 
Want to try the Waitlist Magic campaign for yourself? Join eCourse Society - https://empire.hellofunnels.co/society-trial 
Connect with Zach:
 
Website: https://www.heartsoulhustle.com 
Instagram: @zackspuckler 
Program: The Facebook & IG Ads for Listbuilding Bootcamp  
Website |  Instagram | Programs | YouTube

#224 - How to make MORE sales (faster) from your email list - with Kennedy from Email Marketing Heroes

The way we consume things is changing.
 
We’re so distracted and overwhelmed as a society, that even the way TV is produced is different. 
 
For example, producers like Netflix are developing shows to cater to two screens: the TV, and the phone in our hand we’re scrolling through as we watch. 
 
If this kind of behaviour is true across all mediums, what do we do to keep our audience engaged through our marketing? 
 
Today, our guest Kennedy from Email Marketing Heroes is here to let you in on the secret that has helped his and his clients’ businesses not just reach, but engage more and more people. Kennedy is a dear friend of mine, a marketing genius and one of the brains behind the Countdown Hero Timer. 
 
Whether you're aiming for more sales, more appointments or just want to grow a fiercely loyal audience, he has some actionable strategies and insights on reaching your goals and making more sales faster - all from your email list.  
 
We chat about the importance of establishing a core email list, why deepening relationships with the people on it is more important than your subject line and how consistent you need to be with sending to your list in order to stay visible.  
 
No matter the number of people currently on it, your email list holds so much potential in helping you make the kinds of sales you’re really after. Master the art of engagement with the humans whose attention you have right now, and you’ll be on the fast track to significantly boosting your sales.
LINKS:
 
Countdown Hero Timer
 
Connect with Kennedy:
 
Website: https://www.emailmarketingheroes.com 
Podcast: The Email Marketing Show
Website |  Instagram | Programs | YouTube

#223 - 7 Questions To A Sold-Out Offer (Everytime)

Too often, making a sale feels like trying to get blood from a stone. 
 
You’ve poured your heart, soul, time and money into creating your offer, but when it comes to launch time, the sales count leaves a lot to be desired. 
 
So what can we do to make sure our offer not only sells, but sells OUT every single time?
 
The answer: you need to create a “hells yes” offer. This means your offer is crazy valuable, clear to understand and exactly what your audience needs.
 
Today, I've got a simple exercise you can do to make sure your offer is irresistible to your ideal client and infinitely easier to sell. 
 
I recommend grabbing a glass of wine or a cup of coffee, finding a quiet spot and diving into these 7 questions that will help turn your offer into one that’s undeniably a “hells yes” to your audience!
 
What is the #1 Thing Your Ideal Client Wants?
How Long Do They Actually Want It to Take?
What Do They NOT Want to Have to Do to Get It?
What Have They Tried Already That Hasn't Worked and Why?
How Stressed About Money is Your Target Market Right Now?
What Feels Risky to Them About Your Offer Now?
What Has Changed in Your Market Recently That Impacts Them?
 
These questions are powerful tools to help you create a sold out offer every time you launch. Not only that, but take the time to ask them and you’ll be well on your way to helping your clients kick some serious goals!
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#222 - Do this BEFORE you spend money on your funnel

So, you’ve created a funnel. You designed it, built it, got it up and running. But now what?
 
You’ve still got the same problems in your business as before, and it certainly didn’t make you the overnight millionaire you secretly hoped it would. 
 
It might not be that you have a bad funnel. It could be that you just don’t have all the other pieces in place to make it convert how you want.
 
Today, we’ll explore the importance of having a solid funnel strategy - the first step in optimising your funnel to perform at its best. 
 
I take you through common mistakes I see people make once they’ve created their funnel: rushing to ads, avoiding ads altogether and neglecting their existing email list. 
 
I then share some ideas to consider to really get your funnel working, such as knowing your numbers, upselling and planning live promotions.
 
Want to grow your list? I introduce you to the Traffic Trifecta, the three systems you need in place to build your marketing machine:
 
Content Marketing
Paid Ads
JV Promotions
In a nutshell, having a beautifully designed funnel is just the beginning. To succeed, you need a rock-solid strategy that includes testing, optimising and engaging your audience consistently. Implement these steps, and your funnel can become a sales powerhouse. 
 
So let’s make a start on getting that funnel to make sales for you, expand your list and ensure your business continues to grow. 
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#221 - Do you need to delete your email list?

Are you getting low open rates on the emails you send to your list?
 
If you’re like most people out there, you might be getting email open rates of between 10-20%. Now, this might mean you’ve either been a little neglectful of your list or have been bombarding your audience with too many offers. Unfortunately, it’s showing!
 
But don’t worry - I have a really simple process to help you re-engage your list, increase your open rates and give your email list a little CPR. 
 
In this episode, I’ll take you step-by-step through that strategy so you can keep your audience engaged and make sure your emails don't end up in the spam folder!
 
We’ll explore cleaning out your email list, segmenting your most engaged contacts and A/B split testing subject lines. I’ll also give you some ideas on crafting emails that will give your email list a little jolt of life.
  
Getting your emails moving again really can be simple, and I’ve seen firsthand how powerful these steps are in giving that email list a little jolt of life. So, tune in and get ready to revamp your email marketing today!
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#220 - Is this the easier + more profitable way to launch?

Let’s be real - launching has always sucked. But in 2024, it sucks just that little bit more. 
 
For many of us, especially those without huge teams, the process of preparing, running, and recovering from these launches leaves little time for anything else. 
 
But fear not: there is a way around all of this. Today, I’m taking you through a new and exciting way of launching that is less stressful, potentially more profitable and just a whole lot better overall.
 
Now, I’m sorry to say that I won’t be recommending stopping launching altogether or giving up on live events. Instead, I’m talking about evergreen launches and the power they have to transform your workflow. 
 
These smaller, more frequent campaigns can be reused, repeated and partially automated, giving you back your precious time and providing consistency in your revenue. 
 
So, if you're fed up with the traditional launch model and ready to discover a new way of doing things, this episode is for you. Join me as we explore evergreen launches as your easier and more profitable way to launch!
 
 
LINKS:
Website |  Instagram | Programs | YouTube