Doing It Online : The Doable Online Marketing Podcast

#225 - The simple ad campaign that gets a 21x ROI with Zach Spuckler

We love seeing crazy ROIs roll in for our clients.
 
Even more if they’re the result of a very simple ad campaign. 
 
For Zach Spuckler, the strategies he implemented from our Weightless Magic Program achieved some seriously impressive numbers - we’re talking a 21x ROI.  
 
Zach is an internet OG and founder of Heart, Soul & Hustle, a marketing company that turns course creators into profitable business owners. Using our strategies as well as adding some damn clever ones of his own, he had an incredible experience that you’ll want to hear about if you’re looking to create jaw-dropping results of your own.
 
Zach generously offered to break it all down and show us how he made it work, including how he generated $4,828.60 cash in hand in just two and half days. 
 
So, grab a pen and paper and get ready to learn about the best ingredients you need to create the ROIs you’ve been dreaming of.
LINKS:
 
Want to try the Waitlist Magic campaign for yourself? Join eCourse Society - https://empire.hellofunnels.co/society-trial 
Connect with Zach:
 
Website: https://www.heartsoulhustle.com 
Instagram: @zackspuckler 
Program: The Facebook & IG Ads for Listbuilding Bootcamp  
Website |  Instagram | Programs | YouTube

#224 - How to make MORE sales (faster) from your email list - with Kennedy from Email Marketing Heroes

The way we consume things is changing.
 
We’re so distracted and overwhelmed as a society, that even the way TV is produced is different. 
 
For example, producers like Netflix are developing shows to cater to two screens: the TV, and the phone in our hand we’re scrolling through as we watch. 
 
If this kind of behaviour is true across all mediums, what do we do to keep our audience engaged through our marketing? 
 
Today, our guest Kennedy from Email Marketing Heroes is here to let you in on the secret that has helped his and his clients’ businesses not just reach, but engage more and more people. Kennedy is a dear friend of mine, a marketing genius and one of the brains behind the Countdown Hero Timer. 
 
Whether you're aiming for more sales, more appointments or just want to grow a fiercely loyal audience, he has some actionable strategies and insights on reaching your goals and making more sales faster - all from your email list.  
 
We chat about the importance of establishing a core email list, why deepening relationships with the people on it is more important than your subject line and how consistent you need to be with sending to your list in order to stay visible.  
 
No matter the number of people currently on it, your email list holds so much potential in helping you make the kinds of sales you’re really after. Master the art of engagement with the humans whose attention you have right now, and you’ll be on the fast track to significantly boosting your sales.
LINKS:
 
Countdown Hero Timer
 
Connect with Kennedy:
 
Website: https://www.emailmarketingheroes.com 
Podcast: The Email Marketing Show
Website |  Instagram | Programs | YouTube

#223 - 7 Questions To A Sold-Out Offer (Everytime)

Too often, making a sale feels like trying to get blood from a stone. 
 
You’ve poured your heart, soul, time and money into creating your offer, but when it comes to launch time, the sales count leaves a lot to be desired. 
 
So what can we do to make sure our offer not only sells, but sells OUT every single time?
 
The answer: you need to create a “hells yes” offer. This means your offer is crazy valuable, clear to understand and exactly what your audience needs.
 
Today, I've got a simple exercise you can do to make sure your offer is irresistible to your ideal client and infinitely easier to sell. 
 
I recommend grabbing a glass of wine or a cup of coffee, finding a quiet spot and diving into these 7 questions that will help turn your offer into one that’s undeniably a “hells yes” to your audience!
 
What is the #1 Thing Your Ideal Client Wants?
How Long Do They Actually Want It to Take?
What Do They NOT Want to Have to Do to Get It?
What Have They Tried Already That Hasn't Worked and Why?
How Stressed About Money is Your Target Market Right Now?
What Feels Risky to Them About Your Offer Now?
What Has Changed in Your Market Recently That Impacts Them?
 
These questions are powerful tools to help you create a sold out offer every time you launch. Not only that, but take the time to ask them and you’ll be well on your way to helping your clients kick some serious goals!
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#222 - Do this BEFORE you spend money on your funnel

So, you’ve created a funnel. You designed it, built it, got it up and running. But now what?
 
You’ve still got the same problems in your business as before, and it certainly didn’t make you the overnight millionaire you secretly hoped it would. 
 
It might not be that you have a bad funnel. It could be that you just don’t have all the other pieces in place to make it convert how you want.
 
Today, we’ll explore the importance of having a solid funnel strategy - the first step in optimising your funnel to perform at its best. 
 
I take you through common mistakes I see people make once they’ve created their funnel: rushing to ads, avoiding ads altogether and neglecting their existing email list. 
 
I then share some ideas to consider to really get your funnel working, such as knowing your numbers, upselling and planning live promotions.
 
Want to grow your list? I introduce you to the Traffic Trifecta, the three systems you need in place to build your marketing machine:
 
Content Marketing
Paid Ads
JV Promotions
In a nutshell, having a beautifully designed funnel is just the beginning. To succeed, you need a rock-solid strategy that includes testing, optimising and engaging your audience consistently. Implement these steps, and your funnel can become a sales powerhouse. 
 
So let’s make a start on getting that funnel to make sales for you, expand your list and ensure your business continues to grow. 
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#221 - Do you need to delete your email list?

Are you getting low open rates on the emails you send to your list?
 
If you’re like most people out there, you might be getting email open rates of between 10-20%. Now, this might mean you’ve either been a little neglectful of your list or have been bombarding your audience with too many offers. Unfortunately, it’s showing!
 
But don’t worry - I have a really simple process to help you re-engage your list, increase your open rates and give your email list a little CPR. 
 
In this episode, I’ll take you step-by-step through that strategy so you can keep your audience engaged and make sure your emails don't end up in the spam folder!
 
We’ll explore cleaning out your email list, segmenting your most engaged contacts and A/B split testing subject lines. I’ll also give you some ideas on crafting emails that will give your email list a little jolt of life.
  
Getting your emails moving again really can be simple, and I’ve seen firsthand how powerful these steps are in giving that email list a little jolt of life. So, tune in and get ready to revamp your email marketing today!
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#220 - Is this the easier + more profitable way to launch?

Let’s be real - launching has always sucked. But in 2024, it sucks just that little bit more. 
 
For many of us, especially those without huge teams, the process of preparing, running, and recovering from these launches leaves little time for anything else. 
 
But fear not: there is a way around all of this. Today, I’m taking you through a new and exciting way of launching that is less stressful, potentially more profitable and just a whole lot better overall.
 
Now, I’m sorry to say that I won’t be recommending stopping launching altogether or giving up on live events. Instead, I’m talking about evergreen launches and the power they have to transform your workflow. 
 
These smaller, more frequent campaigns can be reused, repeated and partially automated, giving you back your precious time and providing consistency in your revenue. 
 
So, if you're fed up with the traditional launch model and ready to discover a new way of doing things, this episode is for you. Join me as we explore evergreen launches as your easier and more profitable way to launch!
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#219 - Is closing in the DMs more work than sales calls (and how to fix it)

Who actually loves sales calls? I know there are a few people who thrive on them, but for most of us out there, that’s not a reality. 
 
These days, closing sales via Instagram DMs has appeared as this holy grail alternative to those anxiety-inducing sales calls. However, for many people, it has actually just created more work. 
 
So, what’s the solution? 
 
Today, I’m taking you through some practical ideas to help reduce the time spent on answering the influx of questions in your DMs and make your sales strategy a whole lot more efficient. 
 
We’ll explore the realities and problems that come with DM sales, and my favourite solution to mitigate them: automation!
 
Automating messages can save a whole lot of time and energy, and you likely already have the tool to best execute this with: ManyChat.
 
I'll walk you through my experiments and findings over the last couple of months, illustrating how automation can be a game changer for your customer engagement. 
 
So, tune in now and let’s get those DMs working for and not against you! 
 
LINKS:
Website |  Instagram | Programs | YouTube

#218 - Stopping launching is not the answer... THIS IS

Most launches these days are using more time, effort and revenue than they’re giving back. It too often feels like there’s just no payoff for the amount of hours we spend on trying to make them work.
 
So what’s the answer? While you might be tempted to throw in the towel and give up on launching altogether, I'm here to tell you that stopping launching isn’t it. 
 
Today, I’m sharing another behind-the-scenes look at our recent UFW live event—a three-day extravaganza that was incredibly fun and value-packed. I’ll take you through some of the biggest aha moments from those three days, as well as how to implement some practical strategies to combat those live launching blues and start making more sales. 
 
So, strap in and get ready to learn how to transform your business, one simple piece at a time. I can guarantee that if you take the first step today, you’ll look back in a few months and be amazed at how far you’ve come. 
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#217 - The real secret to always selling out your offers

Want to know the secret to selling out your offers consistently?
 
Well, you’re in luck, because today I’m sharing a snippet from Day 2 of our UFW live event that blew our attendees away and armed them with some crucial strategies to sell their offers with much more ease.
 
With so much marketing advice making the rounds online, it can be really confusing to know what the best path to take is. But I have some good news for you: you don’t need to be a sales and marketing expert to make more sales.
 
In this episode, we’re talking about a simple reframe that will highlight what you should actually be focusing on to move the needle forward in your business.
 
I discuss how creating an irresistible offer is more important than being a sales and marketing guru, and share practical ways to set your pricing correctly. We’ll also explore how to approach delivering your program in a way that best suits both you and your ideal clients. 
 
Despite the economic waves, your business can thrive with the right adjustments. Little tweaks add up, whether it’s pricing, promise or payment options. Remember, our goal is continuous improvement – the layer-by-layer approach often leads to the most substantial gains.
 
 
LINKS:
Website |  Instagram | Programs | YouTube

#216 - These exact words will make you more sales

I recently held an epic three-day experience called “Unf*ckwithable Live”. This was a  live online event packed with value to help business owners make more sales and thrive, no matter what the economy is doing.
 
We received such amazing feedback from this event, I couldn’t resist sharing the top three takeaways with you. So, pick up your pen and paper and get ready for some serious value bombs that you can take right into your business:
 
Speak Your Audience’s Language
Getting in front of lots of people is one thing, but how do you make it so that they remember you? The answer: You need to learn to speak their language. We’ll explore learning your audience’s pain points and how to communicate with them in their own words.  
 
Create Impactful Lead Magnets
Once you’ve uncovered the right messaging, it’s time to create lead magnets that tie to your talking points. I talk about the 20-minute rule, where any freebie you offer should take no more than 20 minutes to consume. A concise and impactful lead magnet lets them see immediate value, making them much more likely to buy your paid offers. 
 
Can You Afford to Pay for Your Customers?
This might look like a weird question, but hear me out: once you’ve nailed offers that sell with ease, you’ll know exactly how much you can spend to acquire new customers safely. You can dive into the marketplace of paid ads and put them on repeat. It’s a bit like having a superpower – you’re protected against any market ups and downs, and you’ll keep making sales no matter what.
 
Now, don’t be scared off by these strategies if you don’t have the greatest budget or all your systems in place yet. They’re the end goal, the stuff we’re always working towards. Just start with connection, and you’ll be on your way to kicking all your business goals. 
 
LINKS:
Website |  Instagram | Programs | YouTube