Doing It Online : The Doable Online Marketing Podcast
This is the Doing It Online Podcast with your host serial entrepreneur, 6 and 7 figure funnel strategist and super nerd, Kate McKibbin, where every week we’re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a tonne more profit too.
Episodes
Wednesday Sep 15, 2021
#64 - Be a Funnel Pro : Part 1 : The 3 most profitable funnels you need to master
Wednesday Sep 15, 2021
Wednesday Sep 15, 2021
Things You’ll Learn in this Episode of Doing it Online:
The 3 most profitable funnels you need to master as a Funnel Pro
Why the webinar isn’t dead and how you can make it as BS free as possible.
If there’s one thing we love almost as much as funnels, it’s a good ol’ mini-series.
Which is why I’m so excited to be bringing you this new series to the podcast on how to become what we’re calling a ‘Funnel Pro.’ And my goodness you can bet your nerdy little hat that the internet needs more funnel pros right now...
First of all, what’s a Funnel Pro? Someone who has the magic combo of skills, strategy AND steps up to become a trusted marketing advisor to 6, 7, even 8 figure businesses...
So, this episode I’ll be taking you through the 3 funnels you need to master if you want to become a funnel pro. I’ll show you where you need to add some secret, special sauce to the tried and true tactics out there to make your funnels stand out.
If you can really master these three funnels, you will never have any problems landing amazing, premium clients.
And if you haven't already make sure you grab our Fully Booked Funnel Pro 18-page guide, for FREE at beafunnelpro.com right now, inside we go into even more details around how to create your own offers, how to niche down, the best clients to target and how to find them too!
Want More?
Curious about becoming a Funnel Pro? I’m whipping up some awesome free resources for you! Head to beafunnelpro.com and pop in your details and I will send you them all when they’re done!
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast
Wednesday Sep 08, 2021
#63 - Could you 10x your business by BUILDING funnels (and how do you do it)?
Wednesday Sep 08, 2021
Wednesday Sep 08, 2021
Things You’ll Learn in this Episode of Doing it Online:
How you can elevate your business with funnel-building. (We’re talking 10X, not just a $5 pay rise.)
How you can avoid the launch-zillas of the internet and be valued for the strategic, highly-skilled expert you are...
Funnels can be kind of addictive, so we totally get that.
But lately, I’ve noticed a trend in questions coming my way. Because I’ve been hearing from a lot of people who’ve loved building their own funnels with us and are thinking of adding funnel-building to their services.
And guess what? Right now, the demand for funnels is growing…
But! There’s this huge gap in the market, of people who can actually step in and build them.
Not just the tech and actually building it, but someone who knows the strategy AND the tech.
Someone who can advise people on the bigger picture, and make that picture happen.
And these people? They’ll be the unicorns of the internet. Or, as we’ve termed them…
...Funnel Pro’s.
So, not only do we chat together over the pro’s + con’s of becoming a Funnel Pro, but I’m also creating a couple of awesome resources and tools for the Funnel-Pro-Curious out there…
If you want to nab them, then head to beafunnelpro.com and pop in your details and I will send you them all when they’re done!
Want More?
Curious about becoming a Funnel Pro? I’m whipping up some awesome free resources for you! Head to beafunnelpro.com and pop in your details and I will send you them all when they’re done!
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast
Wednesday Sep 01, 2021
#62 - How to host a virtual retreat for your clients
Wednesday Sep 01, 2021
Wednesday Sep 01, 2021
Things You’ll Learn in this Episode of Doing it Online:
The benefits of the RSVP AND how to actually get your clients to send them in!
How long your retreat should run for and the best way to structure it out…
The tools we recommend and of course, a couple of extra tips + tricks along the way...
The online business life is amazing, right? It’s so INCREDIBLE to be living in a time where we can create communities with people from all over the world…
...But there’s nothing quite like that ‘in person’ connection, is there?So, how do we recreate that in an online business? Well, one of my top answers would be to host a virtual retreat!
Sounds awesome, right? But how do you do it? And what do you need to get started? Is it expensive? How does a virtual retreat even work?
All of those questions are answered and more in this episode. I’m going to walk you through my top tips for how to host an epic virtual retreat for your clients and share what we’ve learned along the way. Because, yes. There are definitely do’s and don’ts!Find out what they are in episode 62.
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast
Wednesday Aug 25, 2021
#61 - All your webinar Qs answered - Part 2
Wednesday Aug 25, 2021
Wednesday Aug 25, 2021
Things You’ll Learn in this Episode of Doing it Online:
If you have to show your face on your webinar, or if you can just use slides...
How to incorporate bonuses, discounts and more...
The best types of registration pages to create for more conversions...
We’re back for part 2! Answering all your webinar questions!
If you missed part 1, we go into how long a webinar should be, should you script it or just wing it? Do you have to do a webinar live or you can pre-record and more…
And today, we’re covering bonuses, discounts, registration pages and even whether or not you need to show your face!
And more. There’s always more.
PLUS! We still have a couple of spots still available for our incredible hands-on mentorship program, eCourse Empire!So, if you're ready to finally stop smacking your head on the time-for-dollars income ceiling, ready to swap out the ‘feast or famine’ game for reliable, scalable cash flow, and ready to finally create some mother freakin' freedom in your business...
...Then eCourse Empire is where you want to be. Only a couple of places left, so hurry and apply now!
Want More?
Keen to make your biz grow with the help of me + my team? AND get an extra 6 months of support? Applications are open now for our amazing, hands-on, mentorship program, eCourse Empire! (Limited spots available!)
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast
Wednesday Aug 18, 2021
#60 - All your webinar Qs answered - Part 1
Wednesday Aug 18, 2021
Wednesday Aug 18, 2021
Things You’ll Learn in this Episode of Doing it Online:
My pro-hack for how to show up LIVE on your webinar, even if you really don’t want to.
Whether or not you should script your webinar or just wing it...
The best software to use for both LIVE or evergreen webinars...
Well you guys, it’s the thing we all love to hate.
The webinar. (GASP!! RUN AWAY!)
No, get back here. This episode isn’t my chance to win you over to the way of the webinar. So you can put your pitchforks back down, It’s not here to convert you.
It’s to help answer any and all of your questions about them.
And there were a lot of Q’s! So I’ve turned it into 2 parts. In part 1, we’ll look at how long a webinar should be, should you script it or just wing it? Do you have to do a webinar live or you can pre-record and more…
Let’s deep-dive into it together in part 1.
PLUS! Amazing news, some spaces have opened up inside our incredible hands-on mentorship program, eCourse Empire!So, if you're ready to finally stop smacking your head on the time-for-dollars income ceiling, ready to swap out the ‘feast or famine’ game for reliable, scalable cash flow, and ready to finally create some mother freakin' freedom in your business...
...Then eCourse Empire is where you want to be. Application only + limited spots available so apply now!
Want More?
Keen to make your biz grow with the help of me + my team? AND get an extra 6 months of support? Applications are open now for our amazing, hands-on, mentorship program, eCourse Empire! (Limited spots available!)
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast
Wednesday Aug 11, 2021
#59 - How to troubleshoot a failed launch
Wednesday Aug 11, 2021
Wednesday Aug 11, 2021
Things You’ll Learn in this Episode of Doing it Online:
The 3 questions to ask yourself after a “failed” launch.
How to self-audit a launch that didn’t run to plan so you don’t throw away the elements that actually were working.
Why community is key when it comes to launching...
If you’ve had a “failed” launch at some point, you’ll know that it can trigger the disaster thinking 'I suck, my offer sucks, my business sucks!’ Etc. BUT! Before you go down that train of thought, grab a pen and paper and sit down with me for a moment while we go through a few questions…
Because in today’s episode, I’m going to take you through how to self-audit your launches (especially the ones that really didn’t go to plan) so you can pin-point exactly where things are going wrong.
And more importantly, where things are going right, so you don’t chuck away something that’s actually amazing!
Failed launches suck, sure. But there’s actually no such thing as failing, only learning. (Don’t roll your eyes at me.)
So, come on, let’s do this together and we’ll pin-point exactly where things are going off the rails for you, so that you can hold onto the pieces that are working, tweak the ones that aren’t and work towards your best launch ever.
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast
Wednesday Aug 04, 2021
#58 - 3 most common mistakes stopping you from hitting 6-figs
Wednesday Aug 04, 2021
Wednesday Aug 04, 2021
Things You’ll Learn in this Episode of Doing it Online:
The biggest mistake you’re making that’s keeping you stuck in the ‘beginner phase.’
3 ways you’re treating your business like a hobby, (not a business) and why that’s not working for you!
How you’re sabotaging yourself away from the success you want. (It’s a tough love ep!)
In today’s episode we’re talking about the 3 biggest mistakes that stop you from hitting that elusive 6 figure mark with your online course.
BUT! Before that… Did you know, it’s only a handful of days until we kick off The 6-Figure School Workshop!
And I’m SO looking forward to it!
Do you have your ticket yet? If not, you need to get onto that, you don’t have long to jump in!
Now, let me ask you, does the idea of promoting yourself feel a bit gross and uncomfortable?
Is that because when you think of marketing, you picture a salesman with a briefcase at the front door with slick hair, a power suit + some super pushy skills?
That’s not what we think of when we think of marketing.
Around here, it’s warm, it’s connected, it’s real and above all, it’s about VALUE EXCHANGE. And we pair all of that with some kick-ass strategy, a “hells-yeah” offer (+ a week hanging out with ME!) you’ve got yourself a winning marketing campaign.
One that makes you feel good inside.Come join The 6-Figure School Workshop and grab your own rock-solid, (sleaze-free), confidence-giving, (+ PROVEN!) 6-figure sales + marketing plan for your online course.
The doors are closing soon though so go grab your ticket...nnnnow!
And once you’ve done that, come dive into the episode where I’m handing you out a big serve of tough love. (More love than tough.)
But you’ll thank me later, because when you smash through these 3 things? You’ll be able to take your business further, and get the results you’ve been after now for too long. Time to make them yours.
Want More?
Want to hang out with me for 6 days + walk away with your own marketing plan, check out The 6-Figure School here! We kick off August 9th! hellofunnels.co/school
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast
Wednesday Jul 28, 2021
#57 - Q: How often do you need to launch to hit 6 figures
Wednesday Jul 28, 2021
Wednesday Jul 28, 2021
You’ve probably wondered before how often you need to be launching to hit 6-figures?
Aaaand can you get away with launching as little as possible?Great questions! And I have the answers for you in episode 57 of The Doing It Online podcast.
I think the answer will surprise you…
But before you rush off to listen I want to ask you...
Do you want to make your next launch, your BEST launch? And to make more profit + sales off your online courses and offers than ever before?
Yes?
Then you can’t afford to miss The 6-Figure School Workshop!
I’ll walk you through a 6-day intensive and hands-on experience to show you exactly what you need to do to market + sell your own 6-figure + online course in 2021 (including creating a kick-ass, highly profitable marketing calendar that is customised for YOU).
And for the next 2 days ONLY the tickets are 50% off! (Which means they’re only $33!)
We kick off August on August 9th - August 14th.
>>> Grab your ticket for just $33 here! (But only for a LIMITED time!)
Things You’ll Learn in this Episode of Doing it Online:
How to create a launch plan that suits where you’re at in business right now.
How often you can expect to be launching if you want to hit 6-figures.
The chance to grab your own step-by-step plan to make more sales on your offers and online courses than ever before...
Want More?
Grab your ticket to The 6-Figure School Workshop for 50% off for the next 2 days only! Here at hellofunnels.co/school
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast
Wednesday Jul 21, 2021
#56 - Do it with me : let’s plan out your launch emails!
Wednesday Jul 21, 2021
Wednesday Jul 21, 2021
‘Doing it Online’... and now?
You’re doing it with me.
Cos in this episode, we’re going to write your launch emails together! Yay! High-fives. Because you know and I know that if you run an online business?
There’s no escaping the launch emails. (Unless you want to rely solely on ads to a cold audience? I’m guessing not.)
But what should you send? What should you say?
Sure, flying by the seat of your pants can work. (I did it for years)
But there are things you need to cover and hit well in a launch sequence. And because nerdy is my way of life, I’ve turned it into a formula...
And yes, you can tweak it and perfect it for your own audience, but this will at least take away some of the unnecessary thinking and decision making so you can focus on the other fun stuff.
So grab something to take notes with (you’ll need it) and let’s make launching emails our bish.
Things You’ll Learn in this Episode of Doing it Online:
My recommendations for a launching email sequence - what to send and when.
The two types of buyers you need to make sure you’re writing to.
Ways to modify this sequence to speak to your specific audience.
Want More?
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast
Wednesday Jul 14, 2021
#55 - Do you need to offer money-back guarantees (and what should they be?)
Wednesday Jul 14, 2021
Wednesday Jul 14, 2021
This week I answered the question: Do you need to offer money-back guarantees? And if yes, what should they be?
There are definitely two sides to this, and I have to say I can understand both perspectives.
But! Every business is different and even if you DO refund on a digital product...how does that even work? It’s not like they can just give back all the knowledge they just got from you…?It’s a tricky one! I’ll chat it all through and share our personal policy, in this week’s episode of the Doing It Online Podcast.
Things You’ll Learn in this Episode of Doing it Online:
When you should never EVER use a money-back guarantee
My suggestions for when it’s a good idea to offer guarantees.
Plus, how to protect yourself (+ your IP) when you do offer them.
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast