Doing It Online : The Doable Online Marketing Podcast
This is the Doing It Online Podcast with your host serial entrepreneur, 6 and 7 figure funnel strategist and super nerd, Kate McKibbin, where every week we’re here talking nerdy, and sharing the things that actually work to help you make more sales of your online courses and programs (while actually selling less!) and with a tonne more profit too. We cover all things funnels, sales and marketing including: Social Sales Funnels, Profitable Offers, Email Automatoins and even the latest AI tips and strategies.
Episodes

Wednesday Aug 17, 2022
#112 - 3 ways to raise your prices (& how to when it’s the right time…)
Wednesday Aug 17, 2022
Wednesday Aug 17, 2022
Things You’ll Learn in this Episode of Doing it Online:
A practical way to know if your market is ready for a price rise…
How to test a new price before you commit to it…
3 unique approaches to raising your rates or prices…
The chances are, it’s probably time your prices got an upgrade. Especially if you’re a service provider, you need to be raising your rates at least once a year, so in this episode we’ll look at 3 ways to do just that.
No matter how you are packaging up your expertise and your time, the following applies to both online course prices and even service providers and their offerings…
So, let’s dive in!
Want More?
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Want to create, scale + automate your own 6-figure online course? Hop on the waitlist for eCourse Empire to be the first to know when the doors open again!

Wednesday Aug 10, 2022
#111 - How to ”fake” a 7-figure team on a teeny budget
Wednesday Aug 10, 2022
Wednesday Aug 10, 2022
Things You’ll Learn in this Episode of Doing it Online:
The team member that’ll pay you back thousands of times throughout your biz…
Amazing ideas to help you get some time back so you can work ON your business, instead of just in it…
You need a team for your online business, but you also need it on a budget? No problem! We’ve got some finance-friendly ideas to help you “fake”a 7-figure team so you can spend time actually growing your business and afford one for real.
They may not be as cost-effective as a full-time VA, but they can take a few things off your plate which might be just what you need so you can reinvest that time back into your business and grow…
…and then eventually hire the team of your dreams.
Tools mentioned
Moxie Copywriting
Automation Agency
AdEspresso
Content Crop
Canva
eCourse Empire
Want More?
Want to turn your 1:1’s into a high-value course? Applications for eCourse Empire close today! Quick, get your skates on!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Funnel-builder or Funnel-builder to be? Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

Wednesday Aug 03, 2022
#110 - Are you making this crippling mistake with your course?
Wednesday Aug 03, 2022
Wednesday Aug 03, 2022
Things You’ll Learn in this Episode of Doing it Online:
Why a cheaper, smaller course is NOT easier or more profitable…
3 steps to creating a high-value, profitable, online course…
So you want to create an online course? And you want it to SELL. So, “I’ll just make a cheap one.” You think. That’ll sell better, right?
Erm… Let’s chat about that in episode #110…
Deciding to create an online course in order to reach more people, and break through the ceiling of 1:1 is a great decision…
However, the problem comes in with the decisions that people make next, in terms of what type of course they create, how they structure and price it.
And if you get those decisions wrong, you’ll find yourself up against some crippling outcomes…
But! You can avoid them all with these 3 steps to creating a high-value program…
Want More?
Want to turn your 1:1’s into a high-value course? Join us in eCourse Empire for our special bonus training on this next month! Applications close 10th August. (Aussie time.)
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Funnel-builder or Funnel-builder to be? Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

Wednesday Jul 27, 2022
#109 - 3 unusual ways a course can help grow your business
Wednesday Jul 27, 2022
Wednesday Jul 27, 2022
In this Episode of Doing it Online:
How an online course can help you grow your list (in a BIG way!)
Get ready to uplevel your 1:1 services with an online course…
…and more!
In today’s episode, we’re looking at 3 unusual ways that an online course can help you make more money, and have a bigger impact…
…and grow your business!
And not just in the all-in, take over your entire business kind of way…
Because once your course is created, it becomes an asset that can slot into your business growth strategy in a number of ways.
So let’s dive in!
Want More?
eCourse Empire doors are OPEN for a limited time only! Don’t miss out! Click here to apply now!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

Wednesday Jul 20, 2022
#108 - 6 Proven strategies to sell more courses in 2022
Wednesday Jul 20, 2022
Wednesday Jul 20, 2022
Things You’ll Learn in this Episode of Doing it Online:
6 simple and proven strategies for selling more online courses…
How to add urgency to your offers to help people get out of their own way…
A 2-min hack that can make a massive difference to your sales this year!
You need some simple and proven marketing strategies if you want to make more sales of your online course than ever this year! And in this episode, I’m giving you 6 strategies to choose from…
And if you’d rather just sit down with me and map out a marketing plan for your biz together then you need to join 6-Figure School…
Over the 6 days of epic training, we’ll literally sit down and map out a plan for your 6, or even 7-figure course sales and marketing plan for the next 12 months...
And I’ll be there, LIVE to answer all your questions.
It’s value-packed, and will make a huge impact on your business. Tickets are only $66, but the doors are only open for a few more days, so get your skates on!
Want More?
Snap up your ticket to the 6-Figure School workshop right here and join me LIVE for 6 epic days of training!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

Wednesday Jul 13, 2022
#107 - Stop doing these things if you want a 6-figure course…
Wednesday Jul 13, 2022
Wednesday Jul 13, 2022
Things You’ll Learn in this Episode of Doing it Online:
5 things you absolutely need to STOP doing if you want to scale up your online course to 6-figures (+beyond!)...
Why slashing your prices isn’t the answer to making more sales…
What you need to START putting in place to keep you on track for your 6-figure+ goals…
An amazing new episode AND exciting news today because…
…Our much raved about 6-Figure School is back and the doors are OPEN! All the details are here and for a limited time only you can snap up your ticket for 50% and only pay $33!
Once you’ve done that, tune in to this episode, we’re I’ll take you through 5 things you need to stop doing if you want to scale up your online course to 6-figures and beyond.
We’ve all made these mistakes, sometimes more than once. And if you don’t catch them and make some adjustments, they’re holding you and your biz back…
Want More?
Snap up your ticket to the 6-Figure School workshop right here and get 50% off!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

Wednesday Jul 06, 2022
#106 - Are funnels ”toxic marketing”?
Wednesday Jul 06, 2022
Wednesday Jul 06, 2022
Want to know how to sell without being sleazy, pushy or annoying? And how can you use the amazing world of funnels and automation and not be gross? This episode will give you some points to ponder. Toxic marketing. Let’s go there.
In this Episode of Doing it Online:
We’re sharing a few guidelines for non-toxic marketing automation…(AKA: how to feel good about how you’re selling.)
Plus, we'll look at deadlines and whether or not they should be real in the online world…
And we’ll chat about how to sell without the icky, sleazy feelings… (yay!)
The thing is, at the moment there’s a bit of chatter and a lot of people getting mad at what they perceive to be toxic marketing…
So, how do you sell without annoying or offending people? And without feeling gross?
Well, if you’ve got an internal struggle going on about selling (and selling on autopilot especially!) I’m sharing a few thoughts about what I see happening in the online marketing world and also offering some of what is working (and feels good!) for us.
Dive in!
Want More?
Want help creating your own online course? Click here to apply for eCourse Empire today!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

Wednesday Jun 29, 2022
#105 - New ”shortcuts” for creating a successful course
Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
Things You’ll Learn in this Episode of Doing it Online:
How to leverage your expertise without the heavy-lifting of online course creation…
The top new shortcuts that are trending right now in the online course world…
My fave ideas right now for easy and consistent revenue (outside of funnels + creating your own course!)
So you think you want to create an online course?
(Yes, you do, trust me you do.)
In fact, if I’m not talking about funnels, you’ll probably find me raving about how amazing, biz-changing and life-changing having an online course is…
But the dark side of these bad boys is that they are mega-time consuming.
Guess what, though…there are a few options for an easier way to create a successful online course that brings in all the amazing benefits, (reach more people, more revenue etc) but with WAY less stress and time. And today, we’re looking at a few of those alternatives, (or shortcuts) to do exactly that!
So, if you’ve ever asked yourself: isn’t there an easier way to create an online course AND still make it profitable? This episode has a few specific ideas for you (still sleaze-free) that’ll make your online course creation life so much easier…
It’s a must-listen.
Want More?
Want help creating your own online course? Click here to apply for eCourse Empire today!
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com
Want more funnel goodies? Head to hellofunnels.co/podcast

Wednesday Jun 22, 2022
#104 - Ultimate beginners guide to list building (Encore Episode)
Wednesday Jun 22, 2022
Wednesday Jun 22, 2022
As much as I love nerding out on the more advanced stuff, the thing is, you don’t get to enjoy that kind of advanced nerdiness unless you’ve got some of the basics in place.
And in this week’s episode of The Doing it Online Podcast, we take things back to the start and zone in on everything ‘list building.’
A lot of people that jump into our eCourse Empire program are right at the start of their journey, so, I’ve put together a bunch of questions I get asked on repeat. But essentially, it all comes down to one question:
‘How do I grow my list?’
So, think of this as an Ultimate Guide — Q + A style.
If you’re in the beginning phase or the re-starting phase or the “oh shit, I really should get around to that whole list-building caper” phase, this is for you…
Things You’ll Learn in this Episode of Doing it Online:
What open rate you want to be aiming for + how to improve it
The difference between a quantity vs quality methods for growing your list + when to use them
Plus, my fave tools for list building
(And MORE - this episode covers a lot of ground.)
Want More?
Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast

Wednesday Jun 15, 2022
#103 - 3 ways a $27 can help you sell more courses
Wednesday Jun 15, 2022
Wednesday Jun 15, 2022
Things You’ll Learn in this Episode of Doing it Online:
What a Mini-But-Mighty offer is and how it works to help you sell more courses.
Three different strategies that you can apply to a $27 offer in your own business.
You’ll also have the chance to join our Funnel Fuel waitlist and unlock bonuses, plus the chance to win the course for free + a cash prize!
In this episode, we’re looking at 3 ways that a small offer (or what we call a Mini-But-Mighty offer) can help you sell more of your higher-ticket courses…
We’ve seen it work live-action in our own business and with our eCourse Empire members, over and over again…
And now that our Funnel Fuel VIP waitlist just opened, you’ll be able to see it work in your own business if you join!!
Funnel Fuel is the program that will give you my exact process in a simple, step-by-step program, (full of plug + play templates!) to help you to create, launch and start making sales from your own Mini-But-Mighty funnel…
So you can finally grow your business as fast as you want!
Why join the VIP waitlist?
Firstly, it’s the only way to actually get access to Funnel Fuel as it's only available to our eCourse Empire members.
Plus, when you join the list, you’ll unlock…
An awesome deal for $200 off (so it’s now US$297, normally US$497)!!
Over $1700 of exclusive bonuses…
AND…
Just to sweeten the deal, if you’re the very first person from the waitlist to join Funnel Fuel when the doors open you’ll get the whole program for FREE + a $500 cash bonus.
What are you waiting for?
Jump on the waitlist now!!
Want More?
Want to makeJoin the Funnel Fuel VIP waitlist by June 22nd, 8am AEST to unlock bonuses and the chance to win the whole program for free AND a cash prize! All the details are here: https://hellofunnels.co/waitlist
Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
Want more funnel goodies? Head to hellofunnels.co/podcast