Doing It Online : The Doable Online Marketing Podcast

#120 - Can you over-deliver with your free stuff? (Encore)

Things You’ll Learn in this Episode of Doing it Online:
The answer to the question: can you over-deliver on your free content?
How to add more value to your offers and blow your audience away. (That’s a good thing.)
 
If you’ve ever been afraid about how much content you can give away for free...then this episode of the Doing It Online podcast is for you.
 
We’ve been taught for a while now that there’s a super delicate balance we all need to meet… we have to give away just enough content to entice people and show them we know our stuff…
 
...but not too much that they won’t want to buy with us…
 
But, is that actually true?
 
And how do we know how much is too much? Can we actually find that balance? Or is it a mythical quest like finding a unicorn or a pot of gold at the end of a rainbow?
 
Well, I’m giving you the goods in this episode and let me tell you…
 
If you don’t feel empowered and free after listening...then you listened to the wrong episode.
 
Want More?
Want the exact worksheets we give our clients in eCourse Empire to help them map out and create amazing high value courses that their students absolutely love? Snap them up for FREE here. 
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#119 - 3 things I stopped caring about this year (that helped grow my business)

Things You’ll Learn in this Episode of Doing it Online:
How a shift in focus away from launching has actually increased our conversions…
The impact a pretty Instagram grid has on the success of our business…
What we’ve done to help increase meaningful conversations with our audience…
 
This week on the podcast I’m taking you behind the scenes (or really into my brain) and sharing 3 things that I’ve stopped caring about this year…
 
…and how doing so has actually helped grow our business. (The second one still hurts a bit, but it was necessary!) 
 
It’s short, sassy (not sweet) + might help you let go of a couple of things that aren’t serving you either... 
Want More?
Want the exact worksheets we give our clients in eCourse Empire to help them map out and create amazing high value courses that their students absolutely love? Snap them up for FREE here. 
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#118 - Cohort vs Evergreen - Which is Best for Your Course?

Things You’ll Learn in this Episode of Doing it Online:
The difference between evergreen + live courses + how to know which one is right for you and your specific program…
The top 3 most common mistakes people make when creating their online courses…
The chance to nab a brand new freebie! (You’re welcome already.) 
 
This week we’re taking a big crunchy bite into one of the biggest decisions you'll need to make when creating your course... 
 
The big Q: Live or evergreen?
 
Which one is going to be best for you + your clients? There's a lot to consider with this one simple question. 
And while nothing is set in stone, and you can change your program down the track if you need to, (Yay for being the boss!), it is so much easier if you can get it set up right from the start.
And that’s exactly what this episode is here to help you with! It’s a juicy one! Enjoy! 
 
Want More?
Want the exact worksheets we give our clients in eCourse Empire to help them map out and create amazing high-value courses that their students absolutely love? Snap them up for FREE here.
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#117 - 5 Simple ways to scale your program support (without losing the personal touch)

Things You’ll Learn in this Episode of Doing it Online:
Common mistakes to avoid when scaling your program…
5 simple ways to scale your program support (while still keeping it personal + human)...
How to design + set up your support model in a sustainable way from the beginning…
 
You want to serve MORE people and make MORE sales, but you also want to make sure every single one of your clients gets incredible, personal support as your course grows…
 
Right?
 
Oh, and it also needs to be sustainable (+ enjoyable) for you and your team to deliver… 
 
Are you asking for too much? No way! 
 
In this episode, we’ll look at 5 simple ways you can add scalable support to your program, without losing the human, personal feel and being manageable for you, whether you have 5 clients or 500. 
 
Want More?
Apply for eCourse Empire before the 27th to join in our new bonus training to turn your one-to-one offer, or self-study course into an amazing premium program!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#116 - 3 Reasons Your Funnel Flopped

Things You’ll Learn in this Episode of Doing it Online:
3 mistakes to avoid if you haven’t built your funnel yet, OR 3 reasons why your funnel isn’t working as well as you’d like… (Or, it flopped, let’s just call a spade a spade.)
Why a working, effective funnel is so damn important. (And why you need one!)
2 action steps you can take TODAY to create the funnel of your dreams!
 
Why isn’t your funnel working? 
 
Or is it working brilliantly and you just don’t know what you’re looking for? 
 
Funnels are powerful (even magical?) but they’re also tricky to get right if you’re not sure what you’re doing! 
 
So, in this episode let’s look at 3 reasons why your funnel flopped…
 
And what you can do about it! So your funnel can do what it was created to do: bring you sales regularly, reliably every single week. 
 
Want More?
Join me for Evergreen Sales Machine, a free, LIVE 90-min group coaching session: ‘The Evergreen Machine’ which is all about how to make 5 program sales (minimum) EVERY week, without sales calls or stressful launches!
Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on Oct 27th!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)

#115 - Hate sales calls? Try this instead!

Things You’ll Learn in this Episode of Doing it Online:
3-step action plan for getting more sales, without the calls…
A bonus tip on how to be a thank you page ninja 
The chance to grab a seat at my next FREE 90 min coaching session…
 
Hate sales calls? This is your permission (you didn’t ask for and don’t actually need) to stop what you’re doing and listen to this episode because…
 
You don’t need to make calls in order to make sales and your conversions can be even higher without them. 
 
That’s right, there IS another way!  
 
And if hearing that has you fist-pumping the air with excitement, then make sure you join me for Evergreen Sales Machine, a free live 90-min group coaching session, where I’ll walk you through the 3 steps you need to make 5 program sales (minimum) EVERY week, without sales calls or stressful launches! 
 
(Yep, even if you have a premium offer!) 
 
It’s LIVE, it’s FREE and I can’t wait to see you there! 
 
Until then, enjoy the episode! 
Want More?
Join me for Evergreen Sales Machine, a free, LIVE 90-min group coaching session: ‘The Evergreen Machine’ which is all about how to make 5 program sales (minimum) EVERY week, without sales calls or stressful launches!
Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on Oct 27th!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)

#114 - Is Circle a better Facebook alternative for your online community?

Things You’ll Learn in this Episode of Doing it Online:
Why you might want to look for an alternative to Facebook for your online groups…
What we discovered about Circle: what didn’t work, what did and what might suit you...
 
We’ve got a ‘Tech Tryout’ episode for you today! Where we have a play around with some new tech and then give you the pros, and the cons and help you decide if it’s something you want to try out in your own business. 
 
And today we’re looking at Circle, which is a Facebook alternative for your online community. 
Want More?
Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on Sep 27th! 
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!
Come say hi to us on Instagram! Let us know which of these ideas you love + will be implementing. We love hearing from you!

#113 - 3 simple tweaks to sell well in a c**p economy…

Things You’ll Learn in this Episode of Doing it Online:
The most common mistakes people make when the economy freezes (+ how to avoid them!)
How a small adjustment to your pricing can have a big impact on your sales!
The difference between a refund policy and a guarantee and which one is going to help your business AND your potential buyers…
 
Is it possible to sell well in a weak economy? 
 
We say yes! 
 
And this episode is bringing you 3 simple things you can do that won’t mean starting from scratch or cost you precious hours. We’re talking small, simple and effective tweaks to make more sales in a c**p economy. 
 
(While staying in integrity. Of course and always.) 
 
Enjoy the episode! 
Want More?
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now! Applications close 2nd September AEST + we’re only taking the first 25 successful applicants!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Come say hi to us on Instagram! Let us know which of these ideas you love + will be implementing. We love hearing from you!

#112 - 3 ways to raise your prices (& how to when it’s the right time…)

Things You’ll Learn in this Episode of Doing it Online:
A practical way to know if your market is ready for a price rise…
How to test a new price before you commit to it…
3 unique approaches to raising your rates or prices…
 
The chances are, it’s probably time your prices got an upgrade. Especially if you’re a service provider, you need to be raising your rates at least once a year, so in this episode we’ll look at 3 ways to do just that. 
 
No matter how you are packaging up your expertise and your time, the following applies to both online course prices and even service providers and their offerings… 
 
So, let’s dive in!
Want More?
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Want to create, scale + automate your own 6-figure online course? Hop on the waitlist for eCourse Empire to be the first to know when the doors open again!

#111 - How to ”fake” a 7-figure team on a teeny budget

Things You’ll Learn in this Episode of Doing it Online:
The team member that’ll pay you back thousands of times throughout your biz…
Amazing ideas to help you get some time back so you can work ON your business, instead of just in it…
 
You need a team for your online business, but you also need it on a budget? No problem! We’ve got some finance-friendly ideas to help you “fake”a 7-figure team so you can spend time actually growing your business and afford one for real. 
 
They may not be as cost-effective as a full-time VA, but they can take a few things off your plate which might be just what you need so you can reinvest that time back into your business and grow…
 
…and then eventually hire the team of your dreams. 
 
Tools mentioned
 
Moxie Copywriting
Automation Agency 
AdEspresso
Content Crop
Canva
eCourse Empire 
 
Want More?
Want to turn your 1:1’s into a high-value course? Applications for eCourse Empire close today! Quick, get your skates on!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Funnel-builder or Funnel-builder to be? Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!