Doing It Online : The Doable Online Marketing Podcast

#130 - Best of 2022 - Are funnels ’toxic marketing’?

Want to know how to sell without being sleazy, pushy or annoying? And how can you use the amazing world of funnels and automation and not be gross? This episode will give you some points to ponder. Toxic marketing. Let’s go there. 
 
In this Episode of Doing it Online:
We’re sharing a few guidelines for non-toxic marketing automation…(AKA: how to feel good about how you’re selling.)
Plus, we'll look at deadlines and whether or not they should be real in the online world…
And we’ll chat about how to sell without the icky, sleazy feelings… (yay!)
 
The thing is, at the moment there’s a bit of chatter and a lot of people getting mad at what they perceive to be toxic marketing…
 
So, how do you sell without annoying or offending people? And without feeling gross?
 
Well, if you’ve got an internal struggle going on about selling (and selling on autopilot especially!) I’m sharing a few thoughts about what I see happening in the online marketing world and also offering some of what is working (and feels good!) for us.
 
Dive in!
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#129 - Best of 2022 - Are you making this crippling mistake with your course?

Things You’ll Learn in this Episode of Doing it Online:
Why a cheaper, smaller course is NOT easier or more profitable…
3 steps to creating a high-value, profitable, online course…
 
So you want to create an online course? And you want it to SELL. So, “I’ll just make a cheap one.” You think. That’ll sell better, right? 
 
Erm… Let’s chat about that in episode #110… 
 
Deciding to create an online course in order to reach more people, and break through the ceiling of 1:1 is a great decision…
 
However, the problem comes in with the decisions that people make next, in terms of what type of course they create, how they structure and price it. 
 
And if you get those decisions wrong, you’ll find yourself up against some crippling outcomes…
 
But! You can avoid them all with these 3 steps to creating a high-value program…
Want More?
Want help creating your own online course? Click here to apply for eCourse Empire today!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#128 - The 5 Minute End Of Year Review

This week on the podcast I'm sharing a crazy-powerful end of year exercise to help you pinpoint exactly what you need to be focusing on in 2023...
 
And the best part? It only takes 5 minutes. 
 
Because let’s be honest, at the end of the year, who’s got the energy for more than that?
 
We don’t want complicated or time-consuming right now, but we do want to be able to reflect on the past year, so we can make some great decisions for the new year ahead. 
 
Which is why we’ve done what we do best and broken the whole ‘end of year review thing’ down, made it easy and something that can be done in just a few minutes. 
 
Plus, we’ve even created a super simple worksheet so you don’t even need to do anything but fill it out! 
 
You can download your free copy right here. 
 
Got that? Great, now let’s get into it…
 
Want More?
Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on the 27th!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#127 - Our Predictions For 2023

I’m dusting off my crystal ball to make some predictions for the online world in 2023!
 
Including online programs and of course, (our fave thing to chat about here) online marketing.
 
And sure, there’s a strong chance I’ll regret these predictions in 12 months time, because if the last few years have taught us anything it’s that the world is freaking unpredictable..
 
…But! There are definitely some big picture trends that I wanted to chat with you about + some things you can start putting in place to make sure 2023 is your best year yet…
 
So let’s dive into them now!
 
Enjoy! 
 
Want More?
Course creator or course creator to be? Join us in eCourse Empire! Apply now!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#126 - Do you NEED to Black Friday? (And if yes, how do you make the most of it?)

This week we’re talking about the craziness that is all things Black Friday. 
 
Because we love a bargain (especially on tech!) as much as the next person… But, as a coach or course creator is it worth it to include your biz in the Black Friday deals? 
 
And if so, what’s the best way to do it? (Hint: It’s not as simple as slapping a big red dot on your offers.) 
 
How can your small business take part in a way that’s profitable? 
 
Episode #126 gives you the full scoop. 
Want More?
Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on the 27th!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#125 - The secret to making course sales over Christmas

If ‘setting up funnel’ was on your list the whole year…
 
…and it didn't happen. 
 
Don’t stress, we’ve got you covered. 
 
Yep! Even though it’s already November, there IS still time to whip up a good funnel! (It doesn’t have to take as long as you think.) 
 
And we’re walking through the 7 steps to do exactly that in this episode… 
 
So you can be making sales (on autopilot) over the holidays and instead of stressing over sales you can get back to watching crappy Christmas movies and being with the people you love.
 
If you do want some extra help with this, we're actually going to be running a special end of year sprint together inside eCourse Empire called Funnel All The Way
 
4 short weeks…
bite-size (tech-friendly) tasks
plug ‘n’ play templates for everything you need to FINALLY get your funnel done so you can start making sales over these holidays...
 
…And holidays after that… and so on.
 
All you have to do to be a part of it is apply and join us inside eCourse Empire before we kick off on Nov 21st!
Want More?
Ready to get your funnel freaking DONE in time to make sales for christmas? Join us for our 4-week sprint: Funnel All the Way inside eCourse Empire. Apply + join before Nov 21 to be a part of it!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#124 - Lead Magnet smackdown - Which one is best?

Things You’ll Learn in this Episode of Doing it Online:
Why choosing the right lead magnet for your biz is SO important..
The 3 most common mistakes people make when choosing (+ assessing lead magnets.) 
The most common types of lead magnets + the pros/cons of each…
 
There are so many different types of lead magnets to choose from to help you grow your list, but they’re not all created equal.
 
Choosing the right one to build your list with (in line with your goals + offers) is so important because that one innocent lead magnet is going to impact the audience you attract…
 
…and then in turn your results and sales.
 
So, it’s important to know what your options are, and then cross-check them with your goals, as well as knowing what to look for as you track their performance. 
 
We give you everything you need to do that in this episode, so give it a listen and let us know how you go! 
 
Want More?
Something exciting is coming soon for members inside eCourse Empire! Sharing details next week, but why wait to be a part of our fam? Apply now!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#123 - How to choose the best course platform for you

Did you know choosing the right course tech and getting those pieces set up in your business properly will not only make your life infinitely easier…
 
…But your client’s experience will be infinitely better too. 
 
And because there’s a million and twelve course-building platforms to choose from and new shiny ones popping up every second day, it’s so hard to know which one is right for you, your course and your business…
 
Which is why we got all nerdy over courseware on the podcast this week, where we talked about which platforms are great for what (+ why) and are helping you decide which one is right for you…
 
So now you can make an informed decision and get your course off to an amazing start. (Without having to sign up for a million free trials and spending 3 days unsubscribing from them all again. Anyone?)
 
So, let’s dive in…
 
Want More?
Something exciting is coming soon for members inside eCourse Empire! Sharing details next week, but why wait to be a part of our fam? Apply now!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#122 - Spring clean your biz

Things You’ll Learn in this Episode of Doing it Online:
How to hold your very own ‘Momentum Session’ and claim back some critical CEO time…
Where to find 5 free hours each week…
Choosing a meaningful end of year goal for your biz…
 
On the podcast this week we’re looking at 3 ways to Spring clean your business. 
 
Because yep, we’re in Australia so everything is weird and backwards. 
 
But, whether you’re in Pumpkin Spice Latte season or you’re here in The Upside Down with us (IYKNK), it’s still so important to stop and take a moment, dust off some old goals and make the most of these last couple of months…
 
Let’s dive in, it’s time to revisit and reset old goals, free up your time and get the momentum you and your business need…
 
Want More?
Applications closing on the 27th  for the next intake of eCourse Empire! Quick - get yours in here.
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply now

#121 - Multiple Products Mayhem (How many offers is too many?)

Things You’ll Learn in this Episode of Doing it Online:
How many offers we recommend while you’re trying to grow your business…
Why ascension offers aren’t the answer…
Common mistakes people make when adding offers to their business and trying to boost their growth…
 
When you have an offer that sells easily.. And reliably (as in, whenever you promote it, there are people waiting for it and excited to jump in), it is going to be so much easier to grow and scale your business #facts.
 
So, how do you get an amazing offer like this? 
 
And if you get one should you have then have two? (Two has to be better than one, right?) 
 
Or three? Or more? Or less?
 
How many offers do you need to grow your business?
 
Well, don’t ask the internet (or do but be warned), because there’s a multiverse of opinions on this. 
 
But you’re here, and this is our podcast, so we’re going to give you ours…
Want More?
Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on the 27th!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!