Doing It Online : The Doable Online Marketing Podcast

#124 - Lead Magnet smackdown - Which one is best?

Things You’ll Learn in this Episode of Doing it Online:
Why choosing the right lead magnet for your biz is SO important..
The 3 most common mistakes people make when choosing (+ assessing lead magnets.) 
The most common types of lead magnets + the pros/cons of each…
 
There are so many different types of lead magnets to choose from to help you grow your list, but they’re not all created equal.
 
Choosing the right one to build your list with (in line with your goals + offers) is so important because that one innocent lead magnet is going to impact the audience you attract…
 
…and then in turn your results and sales.
 
So, it’s important to know what your options are, and then cross-check them with your goals, as well as knowing what to look for as you track their performance. 
 
We give you everything you need to do that in this episode, so give it a listen and let us know how you go! 
 
Want More?
Something exciting is coming soon for members inside eCourse Empire! Sharing details next week, but why wait to be a part of our fam? Apply now!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#123 - How to choose the best course platform for you

Did you know choosing the right course tech and getting those pieces set up in your business properly will not only make your life infinitely easier…
 
…But your client’s experience will be infinitely better too. 
 
And because there’s a million and twelve course-building platforms to choose from and new shiny ones popping up every second day, it’s so hard to know which one is right for you, your course and your business…
 
Which is why we got all nerdy over courseware on the podcast this week, where we talked about which platforms are great for what (+ why) and are helping you decide which one is right for you…
 
So now you can make an informed decision and get your course off to an amazing start. (Without having to sign up for a million free trials and spending 3 days unsubscribing from them all again. Anyone?)
 
So, let’s dive in…
 
Want More?
Something exciting is coming soon for members inside eCourse Empire! Sharing details next week, but why wait to be a part of our fam? Apply now!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#122 - Spring clean your biz

Things You’ll Learn in this Episode of Doing it Online:
How to hold your very own ‘Momentum Session’ and claim back some critical CEO time…
Where to find 5 free hours each week…
Choosing a meaningful end of year goal for your biz…
 
On the podcast this week we’re looking at 3 ways to Spring clean your business. 
 
Because yep, we’re in Australia so everything is weird and backwards. 
 
But, whether you’re in Pumpkin Spice Latte season or you’re here in The Upside Down with us (IYKNK), it’s still so important to stop and take a moment, dust off some old goals and make the most of these last couple of months…
 
Let’s dive in, it’s time to revisit and reset old goals, free up your time and get the momentum you and your business need…
 
Want More?
Applications closing on the 27th  for the next intake of eCourse Empire! Quick - get yours in here.
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply now

#121 - Multiple Products Mayhem (How many offers is too many?)

Things You’ll Learn in this Episode of Doing it Online:
How many offers we recommend while you’re trying to grow your business…
Why ascension offers aren’t the answer…
Common mistakes people make when adding offers to their business and trying to boost their growth…
 
When you have an offer that sells easily.. And reliably (as in, whenever you promote it, there are people waiting for it and excited to jump in), it is going to be so much easier to grow and scale your business #facts.
 
So, how do you get an amazing offer like this? 
 
And if you get one should you have then have two? (Two has to be better than one, right?) 
 
Or three? Or more? Or less?
 
How many offers do you need to grow your business?
 
Well, don’t ask the internet (or do but be warned), because there’s a multiverse of opinions on this. 
 
But you’re here, and this is our podcast, so we’re going to give you ours…
Want More?
Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on the 27th!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#120 - Can you over-deliver with your free stuff? (Encore)

Things You’ll Learn in this Episode of Doing it Online:
The answer to the question: can you over-deliver on your free content?
How to add more value to your offers and blow your audience away. (That’s a good thing.)
 
If you’ve ever been afraid about how much content you can give away for free...then this episode of the Doing It Online podcast is for you.
 
We’ve been taught for a while now that there’s a super delicate balance we all need to meet… we have to give away just enough content to entice people and show them we know our stuff…
 
...but not too much that they won’t want to buy with us…
 
But, is that actually true?
 
And how do we know how much is too much? Can we actually find that balance? Or is it a mythical quest like finding a unicorn or a pot of gold at the end of a rainbow?
 
Well, I’m giving you the goods in this episode and let me tell you…
 
If you don’t feel empowered and free after listening...then you listened to the wrong episode.
 
Want More?
Want the exact worksheets we give our clients in eCourse Empire to help them map out and create amazing high value courses that their students absolutely love? Snap them up for FREE here. 
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#119 - 3 things I stopped caring about this year (that helped grow my business)

Things You’ll Learn in this Episode of Doing it Online:
How a shift in focus away from launching has actually increased our conversions…
The impact a pretty Instagram grid has on the success of our business…
What we’ve done to help increase meaningful conversations with our audience…
 
This week on the podcast I’m taking you behind the scenes (or really into my brain) and sharing 3 things that I’ve stopped caring about this year…
 
…and how doing so has actually helped grow our business. (The second one still hurts a bit, but it was necessary!) 
 
It’s short, sassy (not sweet) + might help you let go of a couple of things that aren’t serving you either... 
Want More?
Want the exact worksheets we give our clients in eCourse Empire to help them map out and create amazing high value courses that their students absolutely love? Snap them up for FREE here. 
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#118 - Cohort vs Evergreen - Which is Best for Your Course?

Things You’ll Learn in this Episode of Doing it Online:
The difference between evergreen + live courses + how to know which one is right for you and your specific program…
The top 3 most common mistakes people make when creating their online courses…
The chance to nab a brand new freebie! (You’re welcome already.) 
 
This week we’re taking a big crunchy bite into one of the biggest decisions you'll need to make when creating your course... 
 
The big Q: Live or evergreen?
 
Which one is going to be best for you + your clients? There's a lot to consider with this one simple question. 
And while nothing is set in stone, and you can change your program down the track if you need to, (Yay for being the boss!), it is so much easier if you can get it set up right from the start.
And that’s exactly what this episode is here to help you with! It’s a juicy one! Enjoy! 
 
Want More?
Want the exact worksheets we give our clients in eCourse Empire to help them map out and create amazing high-value courses that their students absolutely love? Snap them up for FREE here.
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#117 - 5 Simple ways to scale your program support (without losing the personal touch)

Things You’ll Learn in this Episode of Doing it Online:
Common mistakes to avoid when scaling your program…
5 simple ways to scale your program support (while still keeping it personal + human)...
How to design + set up your support model in a sustainable way from the beginning…
 
You want to serve MORE people and make MORE sales, but you also want to make sure every single one of your clients gets incredible, personal support as your course grows…
 
Right?
 
Oh, and it also needs to be sustainable (+ enjoyable) for you and your team to deliver… 
 
Are you asking for too much? No way! 
 
In this episode, we’ll look at 5 simple ways you can add scalable support to your program, without losing the human, personal feel and being manageable for you, whether you have 5 clients or 500. 
 
Want More?
Apply for eCourse Empire before the 27th to join in our new bonus training to turn your one-to-one offer, or self-study course into an amazing premium program!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)
Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

#116 - 3 Reasons Your Funnel Flopped

Things You’ll Learn in this Episode of Doing it Online:
3 mistakes to avoid if you haven’t built your funnel yet, OR 3 reasons why your funnel isn’t working as well as you’d like… (Or, it flopped, let’s just call a spade a spade.)
Why a working, effective funnel is so damn important. (And why you need one!)
2 action steps you can take TODAY to create the funnel of your dreams!
 
Why isn’t your funnel working? 
 
Or is it working brilliantly and you just don’t know what you’re looking for? 
 
Funnels are powerful (even magical?) but they’re also tricky to get right if you’re not sure what you’re doing! 
 
So, in this episode let’s look at 3 reasons why your funnel flopped…
 
And what you can do about it! So your funnel can do what it was created to do: bring you sales regularly, reliably every single week. 
 
Want More?
Join me for Evergreen Sales Machine, a free, LIVE 90-min group coaching session: ‘The Evergreen Machine’ which is all about how to make 5 program sales (minimum) EVERY week, without sales calls or stressful launches!
Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on Oct 27th!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)

#115 - Hate sales calls? Try this instead!

Things You’ll Learn in this Episode of Doing it Online:
3-step action plan for getting more sales, without the calls…
A bonus tip on how to be a thank you page ninja 
The chance to grab a seat at my next FREE 90 min coaching session…
 
Hate sales calls? This is your permission (you didn’t ask for and don’t actually need) to stop what you’re doing and listen to this episode because…
 
You don’t need to make calls in order to make sales and your conversions can be even higher without them. 
 
That’s right, there IS another way!  
 
And if hearing that has you fist-pumping the air with excitement, then make sure you join me for Evergreen Sales Machine, a free live 90-min group coaching session, where I’ll walk you through the 3 steps you need to make 5 program sales (minimum) EVERY week, without sales calls or stressful launches! 
 
(Yep, even if you have a premium offer!) 
 
It’s LIVE, it’s FREE and I can’t wait to see you there! 
 
Until then, enjoy the episode! 
Want More?
Join me for Evergreen Sales Machine, a free, LIVE 90-min group coaching session: ‘The Evergreen Machine’ which is all about how to make 5 program sales (minimum) EVERY week, without sales calls or stressful launches!
Course creator or course creator to be? Join us in eCourse Empire! Applications close for the next round on Oct 27th!
Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!)