Doing It Online : The Doable Online Marketing Podcast

#150 - The biggest lesson I learned (again) this year

3 things birthdays are good for:
Eating ALL the cake.
Drinking something with bubbles.
Reflecting on the previous 12 months (With bubbles in hand, obvs.)
Here’s what I learned during this year’s birthday self-reflection: there’s ONE business lesson that I keep circling back to because:
It’s so damn vital to running a successful business AND… I seem to keep forgetting it!
Want to know what it is? Hit play on this week’s pod to find out.
Want more?
Want to learn 3 simple ways to double your marketing business — without new clients. Yeah, you do! Here’s the link you need for a replay of this super-popular masterclass.
Wondering how much money a funnel could really make you? We’ve done the math so you don’t have to! Check our ever-so-clever calculator to run your numbers.

#149 - 3 things you need to track if you are trying to scale

Tracking metrics.
We know it’s up there with doing your taxes and dealing with that one client that drives you crazy (yes, Sheila, I AM talking about you...) on the Things You’d Rather Avoid list.
But here’s the thing about metrics:
Tracking the right data — and acting on that information once you have it — is the best way to swiftly and efficiently move to the next level of business growth.
So if you’re sitting at multiple 6 figures right now and running out of things to try to scale to 7 figures, you’re going to want to tune in to our latest pod episode.
Hit play now to learn the 3 things you need to track if you’re trying to scale.
Want more?
We’ve just launched eCourse Elite, our new high-touch 12-month mentorship program for course creators who want to scale their business to 7 figures in a way that’s sustainable, intentional, profitable, and reliable — and we’d love to see you there. Here’s how to secure your spot.
Not quite ready for 7 figures? Hit play on this pod to find out how to make 6 figures building sales funnels for your clients.

#148 - The biggest mistakes people make trying to scale to 7 figures

You knew scaling to 7 figures wouldn’t be exactly easy.
But c’mon, you know how to hit 6, 7 can’t be that far away, right?
(Insert 800 sobbing emojis.)
So what gives?
Cards on the table: you’re probably making one of these suuuuper common mistakes…
Hit play on this week’s pod episode to find out the 5 pitfalls that might be holding you back from 7-figure success.
Want more?
Want to know exactly what we’ve done in our business to grow from 6 to 7 figures, and how we’ve been helping our clients with the shifts we’ve made too? Join us for our brand new FREE training, the 7-figure Course Formula, where we pull back the curtain on how we pushed through the 6-figure plateau.
Ready to double your profit without doubling your workload? Grab your spot on our Hourly Rate to Expert masterclass — perfect for digital freelancers, VAs, and OBMs.

#147 - 7 steps to scaling to 7 figures

You’ve been stuck at 6-figures for a long time now. And you’ve iterated. You’ve rewritten your sales page at least 32 times in the last month alone. You’ve tried just about everything you can think of.
Still…you’re stuck.
Been there!
And we know it’s frustrating enough to make you want to pack it all in, move to an off-grid cabin in the wilderness and spend your time foraging for mushrooms and catching squirrels for dinner. Or something. #cottagecore
Yes?
Then take a deep breath. Step away from the squirrel. And hit play on our latest pod episode!
Because this week we’re sharing 7 of the key steps that’ll help you smash through that 6-figure ceiling and finally scale to 7 figures.
Want more?
 Loved this episode, and want to dig even deeper into what it takes to create a 7-figure business? Save a spot on our upcoming FREE live masterclass, 7-Figure Course Formula. We’re pulling back the curtain on everything we did to move from 6 figures to 7, and talking about how we’re using the same shifts and systems to help clients scale to 7 figures really quickly too. See you there!
Want to know more about how we created a lean, mean, evergreen sales machine? Find out more in this free webinar!

#146 - The 5 minute exercise to become a dream client magnet

Picture it:
Every DM, every email inquiry, every sales call…just so happens to be from EXACTLY the type of client you love to work with. Exactly the type of client you KNOW will get the best results from working with you.
So what gives?
Is it those new headshots of you sipping cappuccino out of a gigantic mug in a bougie coffeehouse? Those networking events you did a gazillion years ago finally bearing fruit? Maybe it’s all that manifesting you’ve been doing?
Or…it’s because you’ve done the super quick exercise I’m sharing in this week’s pod episode!
Yup, definitely that last one. Because this 5-minute exercise isn’t just quick, it’s spooky-good at helping you become a magnet for your dream clients.
Want to know how it’s done? Hit play on the pod to find out.
Want more?
Want to attract even more of the people you can help best — without sales calls or stressful launches? Check out our Evergreen Sales Machine, and learn how to attract more of your dream client every week.
Fancy being fully booked? No brainer, right? Find out how to make it happen in this FREE guide.

#145 - 3 things to simplify NOW to make more sales this year

The good thing about having been in business for a while?
You start to feel like you know what you’re doing.
The downside?
With every year that goes by, your business gets more complicated.
You know what it’s like. Everyone’s offering X as a lead magnet, so you figure you’ll do something similar. Shiny object syndrome kicks in every so often and your inner magpie has created a bunch of different offers for different audiences. And so on…
By now, you’ve got a bunch of stuff running in the background, much of it held together by sticky tape and even more of it forgotten completely.We mean have you ever had a sale come through from a program you haven’t launched in three years and thought “Janet, how the hell did you find that!”
If this is ringing all sorts of bells, you’ll love our latest pod where we look at 3 things you can simplify in your business right now to make life easier — and help you increase your sales.
It’s a double whammy! Catch it here.
Want more?
Stuck in a stress spiral of constant launches and want to simplify your sales process. You know a funnel makes sense! Find out here how much a funnel could make you with our funnel calculator
Want to learn a simpler way of creating successful courses? Then you’ll love eCourse Empire. Applications are closing next week — click here to reserve your spot.

#144 - How to make your launches profitable BEFORE they start!

How to Make Your Launches Profitable Before They Start
It’s a total rush: opening your inbox and finding a flurry of sales for your new launch.
Then reality hits.
It’s going to take at least another few days of consistent sales before you break even on what you’ve already spent on marketing your launch.
Profit is still a long way away, baby!
But it doesn’t have to be that way. With the right strategies, you can make bank before your cart even opens. For realsies.
And that’s what we’re talking about in this pod episode. It’s perfect for you if you’re thinking of launching a course and already starting to sweat about how much you’ll have to spend on marketing.
Oh, and if you want to learn more about how we do launching here at HelloFunnels (hint: debt and constant launching are NOT it), check out our free 90-minute coaching workshop. Click here to save your seat.
Want more?
What if every morning could feel like cart open day — without the stress of the launch? Check out our monthly webinar, Evergreen Sales Machine, and learn how to sell 5+ programs every week.
Want to learn the smart, sustainable, non-stressful way to create (and sell) successful courses? You’ll love eCourse Empire! Applications are closing super soon so click here to reserve your spot.

#143 - 3 Questions You Need to Ask Your Customers

Quick question for you:
When was the last time you did a customer survey?
If your answer is “Well, it’s been a while…”, “Um, I meant to do one last year”, or (and I’m clutching my pearls now) “Never” — you’re going to want to see what I’ve got for you on this week’s pod episode.
Because customer surveys are like a health check for your program or course. They can alert you to current problems or give you a heads-up on potential problems further down the road.
Commit to doing them regularly, and you’ll get your diagnosis while the chances of recovery are still excellent.
Want to know more about conducting effective customer surveys? Hit play on the pod and discover the 3 questions you definitely need to be asking your customers.
Want More?
Want to learn more about creating courses that always get amazing feedback on customer surveys? We’re currently filling slots for our next cohort of eCourse Empire — find out more here.
Would you like to be fully booked? Um, who wouldn’t? Click here to get our free Fully Booked guide and let’s make it happen!

#142 - 3 ways to ditch sales calls

If you love making sales calls — let me save you some time. This one probably isn’t for you.
But if you’re like the other 99% of the business-owning population, and would legit rather spend an hour doing your taxes or having a pap smear than making a sales call, you’re in the right place.
In this latest episode, we’re sharing 3 alternatives that will allow you to ditch those sales calls, save you a bunch of time, and help you smash your annual sales figures.
And if you love the idea of tip number 3, we’ve got something that will help you level up your business in a way that 100% works for how you like to run your show. Check it out here.
 
Want More?
Want a consistently full pipeline? Download our free guide Fully Booked — and stop worrying about where the next client is going to come from. 
Or how about turning your business into an Evergreen Sales Machine? Learn how with our free, live 90-minute coaching session called, appropriately enough, Evergreen Sales Machine. Details here.

#141 - 5 Biggest mistakes people make when launching their first course

A lot of people are super burnt out on courses — and for good reason! 
 
The truth is, most of the teaching out there about how to create, market, fill, and run a course just isn’t very… umm… good. 
 
So it’s no surprise that we see people doing some kind of shady (or straight up silly) things with courses.
 
Join us this week to learn about the 5 biggest mistakes people make when launching their first course. It’s perfect for you if you’re thinking about launching a course (or figuring out why a former course flopped!)
 
Oh and while we’re talking courses — you know that eCourse Empire can help you create and sell 6-figure courses without feeling like you’re pushing a thousand boulders up a thousand hills, right?
 
Applications for this cohort close THIS FRIDAY, so if you’re ready to learn how to do courses right, be sure to check it out here.
Want more? 
Can you really make 6 figs with a funnel? Let’s find out! Click here to use our Funnel Calculator and see how much money you can make. 
In a more nuts and bolts kind of mood? Check out our pod on how to choose the best course platform for you!
Want to learn a smart, sustainable way to reliably create successful courses? eCourse Empire is for you! Applications are closing this Friday, so click here to reserve your spot!