Doing It Online : The Doable Online Marketing Podcast

#160 - 3 hacks to get you off your phone!

Hey there! It's Kate from the Doing It Online podcast, and in today's episode, we're tackling a topic that hits close to home for many of us—phone addiction. If you've ever found yourself mindlessly scrolling, losing track of time, and feeling like you're missing out on life, then this one's for you!
I’ll be sharing 3 INSANELY easy hacks that have helped me break free from the grip of my phone and reclaim my sanity. You’ll never guess what they are but if you're ready to break free from phone addiction, join me in this episode. Trust me, your productivity will soar, and you'll rediscover the joy of living in the present moment.
Don't forget to share this episode with your friends who might need a digital detox too. Stay tuned for more valuable insights to help you thrive in the online world. Until then, stay awesome and stay connected in the real world. Bye for now!
Resources mentioned in this episode:
Opal app
Kill the Newsfeed Chrome extension

#159 - ”Front End or Back End? What’s Your Offer Game Plan?”

Hey there everybody, it's Kate here from HelloFunnels, and welcome to the Doing It Online podcast. If you already have an online program that's selling but not as well as you want, and you're ready to scale and increase your profits, then this episode is for you.
I'm going to dive into the concept of front-end offers and back-end offers, and why you need both if you want to grow a successful online education business. A front-end offer is designed to cover the cost of your marketing, while a back-end offer is pure profit. Having both allows you to scale without breaking the bank on ads.
Here's a sneak peek of what we'll cover in this episode:
The difference between front-end offers and back-end offers
Why having only one offer can limit your growth
The challenges of relying solely on paid traffic
How a second offer can unlock new opportunities for your business
Making the right decision for your niche and business goals
I'll also share some pros and cons of running a mini offer upfront and the benefits of having a more premium back-end offer. Plus, I'll provide practical tips on creating solid funnels and maximizing your profits.
So, if you want all the details, make sure you listen in to episode #159 of the Doing It Online podcast now!
 
Resources mentioned:
eCourse Empire
Elite program

#158 - Top BS beliefs stopping you from hitting 6-figures

Hey there! It's Kate McKibbin, and on this episode of the Doing It Online podcast, I discuss the top BS beliefs that stop people from hitting 6 figures in their business. 
I cover the power of recognizing the stories we tell ourselves, the importance of testing, tweaking, and refining, and how to automate your business to make sales without being physically present.
Here are some key takeaways from this episode:
Our subconscious tries to protect us by telling us certain things are better options, but they may not actually be true.
Testing, tweaking, and refining is the only way to grow. Fast, furious, and imperfect action is how you move forward.
It is possible to make sales without being physically present. You just need to be willing to test and refine your strategies until you find what works.
Automation is a great tool for entrepreneurs and business owners to use in order to increase their success.
Tune in to learn more about how you can overcome these beliefs and achieve success in your business.
 
Resources mentioned:
6-Figure School
If you want more clarity about how to reach that 6 figure mark in your business, check out our six-figure school on demand course. You can grab it for just $6 at hellofunnels.co/pod-school.

#157 - 3 of the nerdiest hacks

Hey there, it's Kate McKibbin, and in this episode of Doing It Online, we're getting nerdy with three online hacks that will save you time and make your life a little easier.
Here's what we'll be covering:
Hack #1: The Plus Email Address Hack - Learn how to test opt-ins, automations, funnels, or purchases, using this hack that allows you to test infinite times with just one email address.
Hack #2: The Multiple Clients Hack - Discover how creating multiple Google profiles can make managing multiple clients a breeze.
Hack #3: Accurate Data Tracking - Keep track of who opted in and when, and which activities are actually driving sales.
These hacks are perfect for software, funnel-loving, marketing service providers, or just anyone who wants to learn more about online marketing hacks. Listen to the full episode for all the nerdy details.
Tools and resources mentioned in the episode:
Google profiles
LastPass
So, if you want all the details on these nerdy hacks, make sure you listen in to episode #157 of the Doing It Online podcast now!

#156 - How to bring a dead email list back to life

In episode #156 of the Doing It Online podcast we share our *chefs kiss* strategy for bringing a dead email list back to life. If you're struggling with low email open rates or if you've been neglecting your list, then this is the episode for you. Kate shares a really simple and actionable process that you can complete in just a couple of hours to re-engage your list, increase your open rates, and give your list a kickstart.
 
Here's what you'll learn in the episode:
 
The importance of list hygiene and how to clean up your list
How to create a segment of your most engaged contacts
The importance of A/B split testing your subject lines
The CPR email campaign: how to create three simple, text-based emails that will help to re-engage your list and increase open rates
Tools and resources mentioned in the episode include:
 
ActiveCampaign
ConvertKit
MailChimp
ChatGPT
So, if you want to learn how to revive your dead email list and get more engagement from your subscribers, then listen to episode #156 of the Doing It Online podcast now!

#155 - 7 questions to make your offers sell out every time!

Hey there, it's Kate from the Doing It Online Podcast, and today's episode is all about making sure your offers sell out every time!
 
If you're tired of launching or promoting your online courses and programs and getting crickets instead of sales, then this episode is for you. I'm going to share seven questions you need to ask yourself to ensure your offers are irresistible to your audience.
 
Here’s part of what we’ll cover inside:
 
What is the number one thing that your ideal client wants, not needs, but wants when it comes to the area, the outcome that you help them with?
How long do they actually want it to take, or how long do they want to spend on it? It's essential to find the realistic timeframe that they want.
What do they not want to have to do to get it? This question will help you identify the roadblocks that your audience is facing when it comes to making a purchase.
What would make them feel comfortable investing in it? This question will help you determine the elements that will make your audience feel secure and confident when investing in your offer.
And that's just a taste of what you'll learn in this episode. I also share some bonus tips and tricks to help you make your offers even more irresistible.
 
So if you're ready to start selling out your offers every time, listen to the full episode now. And don't forget to check out the tools and resources mentioned in the show notes to help you implement what you learn.
 
Resources mentioned:
 
6-Figure School
Deadline Funnel
ConvertKit
Stripe
PayPal
Squarespace
Kajabi
If you want to dive deeper into this topic and learn more about creating a "Hell's Yes" offer, check out our six-figure school on demand course. It includes a day-two deep dive into the "Hell's Yes" offer, pricing, bonuses, and more. You can grab it for just $6 at hellofunnels.co/pod-school.

#154 - You’ve built your funnel... now what?

Hey, hey, hey! Welcome back to another episode of the Doing It Online podcast. I'm so excited to dive into today's topic because let's be real, what good is a funnel without a solid plan for success?
 
As entrepreneurs, we know how crucial it is to have a game plan in place, and that's what we'll be talking about today. It's time to put on those big-girl-nerd pants and get ready to learn all about how to create a funnel success plan that will take your online biz to the next level. Are you ready to crush it? Let's do this!
 
Here are the four main points we'll be covering:
Why just having a funnel isn't enough - the importance of optimizing it for success.
The three key steps to building a successful Funnel Success Plan: creating a sales machine, optimizing it, and planning live promotions to your email list.
How to show some love to your existing email list and keep them engaged with your funnel.
The traffic trifecta: why you need to have content marketing, paid traffic, and joint venture promotions all working together to truly make your funnel a success.
 
So there you have it, friends - a little sneak peek into what we'll be covering in today's episode. Don't miss out on all the juicy details, make sure to tune in to the full episode now!
 
Want more?
What if every morning could feel like cart open day — without the stress of the launch? Check out our webinar, Evergreen Sales Machine, and learn how to sell 5+ programs every week.
Want to learn the smart, sustainable, non-stressful way to create (and sell) successful courses? You’ll love eCourse Empire! Applications are closing super soon so click here to reserve your spot.

#153 - Can Chat GPT really write your funnel for you?

Are you tired of feeling stuck in the writing process? Do you wish there was a way to make your funnels work for you, instead of the other way around? Well, get ready to breathe a sigh of relief, my friend, because we've got a solution!
Our latest podcast episode, #153 - Can Chat GPT write your funnel for you?, is about leveraging AI-powered writing tools to create funnels that convert like crazy! We're talking about game-changing technology that can help you save time, increase your sales, and scale your business like never before!
So, grab your favourite drink and tune in to the latest episode on your favourite podcast platform. Trust me, you won't regret it!
 
We dive into: 
What is Chat GPT and how does it work?
How can Chat GPT help you streamline your content creation process and save time?
Tips for using Chat GPT to create successful email sequences.
How to incorporate Chat GPT into your overall email marketing strategy.
 
Hit play now and geek out with us, then don’t forget to join our free coaching session at hellofunnels.co/coaching to geek out even more.
Oh and yes, before you ask... These shownotes were written 100% by Chat GPT 🤖

#152 - Do you upsell? (Encore Episode)

As someone who has been helping people to create, automate and scale their online courses for many, many years, you better believe I’ve racked up a few special party tricks over that time.
 
OK, so it’s not so much “tricks” but more like tried, true + specific strategies (not as catchy) that I just love to whip out and wow my clients with. And so, I wanted to share one of my faves with you today…
 
...The upsell. 
 
The reason this “trick” is so good? It’s super simple to implement, it works really well AND it costs absolutely nothing. 
 
So! Together in this episode let’s nerd out about all things upsell — what they are, why I recommend everyone has at LEAST one and how you can quickly add them and increase your profit today. 
Things You’ll Learn in this Episode of Doing it Online:
My 3 fave upsells: the ‘order bump,’ ‘course to maintenance,’ and ‘step one to step two.’ 
How to implement each of them PLUS…
...Any extra tools you might need tech-wise if you’re adding upsells for the first time. (It wouldn’t be me if I didn’t talk software would it…)  
 
Want More?
Want to learn 3 simple ways to double your marketing business — without new clients. Yeah, you do! Here’s the link you need for a replay of this super-popular masterclass.
Wondering how much money a funnel could really make you? We’ve done the math so you don’t have to! Check our ever-so-clever calculator to run your numbers.

#151 - 3 simple tweaks to sell well in a c**p economy… (Encore Episode)

Things You’ll Learn in this Episode of Doing it Online:
The most common mistakes people make when the economy freezes (+ how to avoid them!)
How a small adjustment to your pricing can have a big impact on your sales!
The difference between a refund policy and a guarantee and which one is going to help your business AND your potential buyers…
 
Is it possible to sell well in a weak economy? 
 
We say yes! 
 
And this episode is bringing you 3 simple things you can do that won’t mean starting from scratch or cost you precious hours. We’re talking small, simple and effective tweaks to make more sales in a c**p economy. 
 
(While staying in integrity. Of course and always.) 
 
Enjoy the episode! 
Want More?
Want to learn 3 simple ways to double your marketing business — without new clients. Yeah, you do! Here’s the link you need for a replay of this super-popular masterclass.
Wondering how much money a funnel could really make you? We’ve done the math so you don’t have to! Check our ever-so-clever calculator to run your numbers.