Doing It Online : The Doable Online Marketing Podcast

#264 - My Day-by-Day Black Friday Promo Calendar (That Converts Like Crazy)

Hey there! I’m Kate from Hello Funnels, and in this episode of the Doing It Online Business podcast, I’m excited to share my secrets for dominating Black Friday promotions.
After years of navigating the chaotic Black Friday season (and yes, plenty of stress!), I’ve perfected a day-by-day promo calendar that turns excitement into crazy conversions.
I’ll guide you through avoiding the noise of big competitors and reveal my exclusive strategy to make your Black Friday offers stand out with a fun, irresistible twist.
Trust me, it’s a total game-changer! Plus, I’m throwing in a free Black Friday promo calendar download with all the details to help you kick off your success.
Let’s jump in and make your Black Friday promotion a massive hit!
 
00:00 Getting Ready for Black Friday
01:23 Cutting Through the Noise
03:20 The Power of Early Promotions
04:34 Making Black Friday Fun
05:53 Creating Exclusivity and FOMO
07:40 Leveraging Scarcity and Urgency
08:48 Ensuring Immediate Purchases
09:28 Black Friday Magic Bundle
10:42 Conclusion and Thank You
 

#263 - How Smart Course Creators Use Black Friday As A Launch Warmup

Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing It Online Business podcast, I’m excited to share my insider tips on turning Black Friday into a launch warmup strategy.
After years of navigating the chaos of Black Friday sales (and yes, some epic flops), I’ve discovered how smart course creators like me can set the stage for massive success in January and February.
I’ll break down the big mistakes I’ve seen—and made—during Black Friday, then reveal my proven tactic: crafting a bite-sized offer that preps your audience for your biggest launch.
Trust me, it’s a total game-changer! Also you can grab my Black Friday promo calendar here and kickstart your strategic planning.
Let’s jump in and make this Black Friday a launchpad for your course business success!
 
00:00 Common Black Friday Mistakes to Avoid
02:08 Why Bundling Random Stuff Doesn't Work
04:37 The Importance of Novelty in Your Offer
05:44 Creating a Strategic Black Friday Offer
07:26 Using Black Friday as a Taste Test
08:39 Crafting the Perfect Bite-Sized Offer
14:45 Ensuring Your Offer is an Easy Yes
18:20 Final Tips for a Successful Black Friday
20:30 Conclusion and Next Steps

#262 - 3 systems that make sure I make sales while I am away on holidays (and how to steal them all!)

Hey there! I’m Kate from Hello Funnels, and in this episode of my Doing It Online Business podcast, I’m excited to share the three systems that keep my sales rolling while I’m away on holidays.
After years of stressing over business during family vacations (yes, sneaking laptop checks at the beach!), I’ve finally nailed these strategies to grow my business effortlessly.
I’ll break down each system—like my content engine (don't have one? Be sure to grab my 7-Day Payday), profit funnel, and evergreen launch campaigns—and show you how they work together to bring in sales 24/7. 
Trust me, it’s a total game-changer! I’ll also toss in a bonus tip on planning holidays strategically and point you to my free masterclass for all the templates to steal these setups.
Let’s jump in and set up your business to thrive while you sip cocktails on your next getaway!
00:00 The Reality of Running a Business
01:24 Preparing for a Family Vacation
03:07 System 1: The Content Engine
04:22 Maximizing the Content Engine
07:01 System 2: The Profit Funnel
10:10 System 3: Monthly Evergreen Launch Campaigns
11:18 Running Your Business on Autopilot
13:21 Conclusion and Masterclass

#261 - Introducing Micro Magnets - The 20 mins a week strategy to blow up your list AND socials

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share the scoop on micro-magnets and how they’re revolutionizing list growth in 2025.
After years of testing (and yeah, some epic fails), I’ve nailed down a simple 20-minute-a-week strategy that’s exploding my email list and social media following like crazy.
I’ll break down the old-school lead magnet mistakes I used to make and reveal my secret weapon: micro-magnets that boost engagement and reactivate my audience.
Trust me, it’s a total game-changer! Plus, I’ll give you a peek at my Automate It challenge where you can grab my proven funnel templates to skyrocket your sales.
Let’s jump in and supercharge your list and socials with this micro-magnet magic!
 
00:00 The Problem with Traditional Lead Magnets
01:19 Boosting Social Media Engagement with Lead Magnets
02:18 The ManyChat Funnel Trend
03:27 Real-Life Success with Micro Magnets
04:33 Lead Magnets in 2025: Beyond List Building
06:44 The Shift from Mega Magnets to Micro Magnets
08:40 The Old Way vs. The New Way of Lead Magnets
09:28 The Problems with Big Lead Magnets
12:31 Introducing Micro Magnets
16:07 The 20 by 20 Rule for Micro Magnets
17:42 Leveraging AI for Micro Magnet Creation

#260 - Starting from zero - what I would do if I had to rebuild in 2025

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share my 2025 playbook for starting an online course business from scratch.
After years of building my business (and yes, a few messy restarts), I’ve figured out the exact steps to rebuild from zero and turn it into a profitable venture fast.
I’ll break down the three profitable problems I’d focus on and reveal my mini funnel strategy to grow your audience and sales without breaking the bank.
Trust me, it’s a total game-changer! I’ll also give you a peek at my Automate It challenge coming in September, where I’ll hand over all the AI prompts and templates to kickstart your 2025 success.
Let’s jump in and build your online course empire from the ground up together!
00:00 The Changing Landscape of 2025
01:39 Identifying Profitable Problems
03:14 Forever Human Problems
04:59 Navigating Change and Disruption
06:46 Human Connection and Experiences
12:24 Validating Your Idea
13:48 Building Your Mini Funnel
18:57 Conclusion and Next Steps

#260 3 ways to AI-proof your course business (using AI!)

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast I'm spilling the beans on how to AI-proof your course business with three smart strategies using AI itself—perfect if you’re a course creator or coach looking to stay ahead without stress.
After diving deep into AI tools for years, I’ve crafted a system that boosts my profitability and client experience, and now I’m sharing my top picks like custom AI agents—plus, grab my free AI guide to start transforming your business without a steep learning curve.
Let’s jump in and find out how AI enhances can enhance your client experiences and your profit. 
01:38 Increasing Profitability with AI
03:59 Enhancing Client Experience with AI
06:40 Real-Life Examples of AI in Action
11:08 Creating a Competitive Edge with AI
11:49 Speed and Efficiency: The New Norm
13:17 Leveraging AI for Rapid Growth
15:01 Conclusion: Start Small, Think Big

#259 Stop overpaying for Samcart - The best online checkout tools for courses in 2025

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m dishing out the juicy details on ditching SamCart’s crazy price hikes for better checkout tools in 2025.
After years of navigating online course tech (and yeah, plenty of headaches), I’ve uncovered the best alternatives that save me money and keep my business running smooth.
I’ll break down why SamCart’s switch to a percentage model hit me with a $900 bill and reveal my top picks like Spiffy and ThriveCart as game-changing checkout solutions.
Trust me, it’s a total relief! Plus, I’ll give you a peek at my tech stack guide where you can grab all the resources to switch to affordable checkout tools for your courses.
Let’s jump in and find the perfect checkout solution to boost your online course game in 2025!
00:00 SamCart's Shocking Price Hike
01:23 SamCart's Pricing Controversy
03:05 Criteria for Choosing a Checkout Solution
05:50 ThriveCart: Pros and Cons
07:20 Discovering Spiffy
09:01 Pricing and Budget Options
09:59 Warning for SamCart Users
12:01 Final Thoughts on Checkout Solutions
 

#258 3 Facebook Ads Secrets I Wish I'd Known Earlier (Course Creators)

Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share my top three Facebook ads secrets that transformed my online course business.
After years of experimenting (and yes, a fair share of costly mistakes), I’ve uncovered these game-changing strategies that saved me time and money while boosting my sales.
I’ll reveal the insider tips, like using ads to grow your audience and tracking the perfect sales timeline, to help you avoid the pitfalls I faced.
Trust me, these secrets are a total game-changer for course creators! Plus, I’ll introduce my 7-Day Payday AI template to set up a high-converting funnel fast.
Let’s jump in and start making your Facebook ads and funnels work like magic for your online course success!
00:00 Welcome and Overview
01:01 Secret #1: The Real Power of Facebook Ads
02:00 Human Psychology and Ad Engagement
02:47 The Impact of Paid Ads on Social Media Growth
04:30 Secret #2: The Crucial Metric for Ad Success
05:10 Understanding Your Business's Unique Metrics
07:51 The Importance of a Proven Funnel
08:44 Secret #3: Common Mistakes in Ad Campaigns
09:21 Proactive Ad Management Strategies
11:38 Final Tips for Running Profitable Ads

#255 - How to Add $100K with This Double Funnel System

Hey everyone! I’m Kate from Hello Funnels, and in this episode of the Doing It Online podcast, I’m excited to share the inside scoop on my new Sales Squared System to boost your business by $100K.
After years of testing and tweaking (and yes, some tough moments), I’ve perfected a double-funnel strategy that solves the toughest challenges course creators face in 2025.
I’ll break down the big issues like attention overload and trust recession, then reveal my game-changing solution: a content engine and profit engine combo.
Trust me, it’s a total game-changer! I’ll also tease my upcoming free masterclass where you can grab all the tools and strategies to set up your own $100K funnel.
Let’s jump in and transform your business with this powerful funnel system!
00:00 Welcome to the Podcast
00:40 The $100K Funnel Overview
01:32 Issue 1: Attention Disorder
04:10 Issue 2: Trust Recession
07:26 Issue 3: Lack of Profit Focus
08:57 The Solution: Sales Squared System
10:42 Choosing the Right Offer Suite
14:00 Setting Up the Content Engine
15:46 The Power of Two Funnels
17:30 Real-World Success Stories

#254 - Dealing with Trolls: Protect Your Brand and Win Online

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m diving into the wild world of dealing with online trolls.
After years of facing random comments (and yes, some downright weird foot fetish moments), I’ve figured out how to handle these trolls and keep my ads thriving.
I’ll share my practical tips, like blocking and deleting, plus a fun mental trick to turn troll attacks into a personal challenge.
Trust me, it’s a total mindset shift! I’ll also reveal how I protect my brand and boost engagement, with strategies you can start using today.
Let’s jump in and master the art of troll-proofing your online presence!
00:00 Introduction: Dealing with Online Negativity
01:41 Impact of Trolls on Ads
02:16 Personal Experiences with Trolls
04:46 Practical Steps to Handle Trolls
06:37 Adjusting Content Strategy
09:18 Mental Impact of Online Bullying
11:47 Gamifying Troll Responses
12:40 Personal Strategy: Writing Burns